Search Engine Optimization

• US 20090240674A1
• Filed: 03/17/2009
• Published: 09/24/2009
• Est. Priority Date: 03/21/2008
• Status: Active Grant

• Current Assignee: Cxense ASA
• Original Assignee: Ramp Holdings Incorporated (Clean Harbors Incorporated)
• Inventors: Lobacheva, Yuliya, Wilde, Tom, Morton, Kyle D., Zinovieva, Nina, Meteer, Marie
• Granted Patent: US 8,312,022 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

Topic-centric, dynamically-created web pages are compiled from links to multimedia content elements. Keywords are identified within the content elements and used to identify a set of topics related to the content elements. A query string comprising the keywords is executed against the content elements and in response to a request to display information about a topic the query string associated with the topic is executed against the collection of multimedia content elements to identify content elements related to the topic. A dynamically-created web page is displayed that includes computer-executable links to the set of related multimedia content elements.

Claims

1. A computer-implemented method for producing web pages, the method comprising:

converting audio signals within a plurality of multimedia content elements into a text-searchable representation of the multimedia content elements;

creating a content catalog from the text-searchable representation;

executing a query against the content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for each topic in the subset, a set of multimedia content elements related thereto;

creating, for each of topic in the subset of topics, a query string comprising tags associated with the set of related multimedia content elements;

executing, in response to a request to display information about a topic within the subset of topics, the query string associated with the topic; and

displaying a web page comprising computer-executable links to the set of related multimedia content elements.

2. The method of claim 1 further comprising extracting keywords from the text-searchable representation and associating the keywords with the respective multimedia content elements from which the keywords were extracted, thus creating a tagged content catalog.

3. The method of claim 2 further comprising augmenting the extracted keywords with additional text and phrases related to one or more of the tags and the keywords and associating the additional text and phrases with the respective multimedia content elements.

4. The method of claim 1 wherein the web page is created dynamically in response to the request to display information about the topic.

5. The method of claim 1 wherein the web page is created prior to receiving the request to display information about the topic and the web page is recalled from cache upon receipt of the request.

6. The method of claim 5 further comprising updating the web page upon detection of a change in the multimedia content elements.

7. The method of claim 1 wherein the multimedia content elements appear on multiple, unrelated websites.

8. The method of claim 1 further comprising creating a topic web page comprising a listing of the subset of topics wherein each element of the listing references a respective web page.

9. The method of claim 8 wherein the request to display information about the topic comprises a user-initiated selection of one of the subset of topics from the listing.

10. The method of claim 8 wherein the request to display information about the topic comprises a user-initiated search query comprising one of the subset of topics from the listing.

11. The method of claim 1 wherein the web page further comprises one or more of the tags, the keywords, and the additional text and phrases.

12. The method of claim 1 wherein the web page further comprises a contextual placement of one or more of the tags, the keywords, and the additional text and phrases within each of the related multimedia content elements.

13. The method of claim 1 further comprising calculating relevancy scores for each of the plurality of multimedia content elements based on one or more confidence levels comprising a confidence that the text-searchable index accurately represents the audio signals, a confidence that the tags accurately represent the text searchable index, and a confidence that the related multimedia content elements match the tags in the query string.

14. The method of claim 13 wherein the dynamically-created web page comprises links to content elements having a minimum relevancy score.

15. The method of claim 13 wherein the links to the multimedia content elements are ordered based on one or more of the relevancy scores of the respective content elements and a date associated with each of the related multimedia content elements.

16. The method of claim 1 further comprising compiling the topic listing from query lists, sports rosters, and entertainment listings.

17. The method of claim 1 further comprising compiling the additional text and phrases from the topic lists.

18. A system for producing web pages, the system comprising:

a term extraction module for;

(i) creating a text-searchable representation of a collection of multimedia content elements by converting audio signals within the multimedia content elements to a textual representation of the audio signals and (ii) creating a content catalog from the text-searchable representation;

a query processing engine for (i) executing a query against the content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for each topic in the subset, a set of multimedia content elements related thereto, (ii) creating, for each of topic in the subset of topics, a query string comprising tags associated with the set of related multimedia content elements, and (iii) executing, in response to a request to display information about a topic within the subset of topics, the query string associated with the topic; and

a web page creation module for producing a web page comprising computer-executable links to the set of related multimedia content elements.

19. The system of claim 18 wherein the term extraction module is further configured to extract keywords from the text-searchable representation and associate the keywords with the respective multimedia content elements from which the keywords were extracted, thus creating a tagged content catalog.

20. The system of claim 19 wherein the term extraction module is further configured to augment the extracted keywords with additional text and phrases related to the keywords and associate the additional text and phrases with the respective multimedia content elements.

21. The system of claim 18 wherein the query processing engine is further configured to calculate relevancy scores for each of the plurality of multimedia content elements based on one or more confidence levels comprising a confidence that the text-searchable index accurately represents the audio signals, a confidence that the tags accurately represent the text searchable index, and a confidence that the related multimedia content elements match the tags in the query string.

22. The system of claim 18 further comprising a data storage module for storing at least one of the text-searchable representation of the multimedia content, the content catalog, the topic listing and the query strings.

23. The system of claim 18 wherein the web page creation module dynamically creates the web page in response to the request to display information about the topic.

24. The system of claim 18 wherein the web page creation module creates the web page prior to receiving the request to display information about the topic and the web page is recalled from cache upon receipt of the request.

25. The system of claim 18 wherein the web page creation module updates the web page upon detection of a change in the multimedia content elements.

26. An article of manufacture having computer-readable program portions embedded thereon for facilitating the dynamic production of web pages in response to a search query, the program portions comprising instructions for:

converting audio signals within a plurality of multimedia content elements into a text-searchable representation of the multimedia content elements;

creating a tagged content catalog by extracting keywords from the text-searchable representation and associating the extracted keywords with the respective multimedia content elements;

executing a query against the tagged content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for each topic in the subset, a set of multimedia content elements related thereto;

creating, for each of topic in the subset of topics, a query string comprising keywords associated with the set of related multimedia content elements;

executing, in response to a request to display information about a topic within the subset of topics, the query string associated with the topic; and

displaying a dynamically-created web page comprising computer-executable links to the set of related multimedia content elements.

27. The article of manufacture of claim 26 wherein the program portions further comprise instructions to compile the multimedia content elements from multiple, unrelated websites.

28. The article of manufacture of claim 26 wherein the program portions further comprise instructions to create a topic web page comprising a listing of the subset of topics wherein each element of the listing references a respective dynamically-created web page.

29. The article of manufacture of claim 26 wherein the program portions further comprise instructions to augment the extracted keywords with additional text and phrases related to the extracted keywords and associate the additional text and phrases with the respective multimedia content elements.

30. The article of manufacture of claim 26 wherein the program portions further comprise instructions to contextually display the keywords with the related multimedia content elements.

31. The article of manufacture of claim 26 wherein the program portions further comprise instructions to calculate relevancy scores for each of the plurality of multimedia content elements based on a degree of match between the extracted keywords and each topic in the topic listing.

32. The article of manufacture of claim 31 wherein the dynamically-created web page comprises links to content elements having a minimum relevancy score.

33. The article of manufacture of claim 31 wherein the links to the multimedia content elements are ordered based on the relevancy scores of the respective content elements.

34. The article of manufacture of claim 26 wherein the program portions further comprise instructions to compile the topic listing from query lists, sports rosters, and entertainment listings.

35. The article of manufacture of claim 26 wherein the program portions further comprise instructions to compile the additional text and phrases from the topic lists.