Personalizing Sponsored Search Advertising Layout using User Behavior History
First Claim
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1. A computer-implemented method of presenting a personalized search results page to a user of a search engine, comprising:
- a. computing an engagement index of a user based on the distribution in time of that user'"'"'s interactions with the search engine;
b. presenting, in response to a query by the user, a personalized search results page to the user if the engagement index of the user meets a threshold.
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Abstract
Embodiments of the invention relate to methods of presenting personalized search results pages to users, and to search engine systems and servers configured to implement such methods. For example, a method of presenting such a page to a user of a search engine includes steps of computing an engagement index of the user based on the distribution in time of that user'"'"'s interactions with the search engine then presenting, in response to a query by the user, a personalized search results page to the user.
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Citations
21 Claims
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1. A computer-implemented method of presenting a personalized search results page to a user of a search engine, comprising:
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a. computing an engagement index of a user based on the distribution in time of that user'"'"'s interactions with the search engine; b. presenting, in response to a query by the user, a personalized search results page to the user if the engagement index of the user meets a threshold. - View Dependent Claims (2, 3)
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4. A web search server embodied in a computer-readable medium and configured to personalize layout of a web search results page of a search engine, comprising:
a. a personalization module configured to receive user behavior data concerning a user'"'"'s interactions with a search engine and to determine an engagement index for the user based on some of the user behavior data, and to generate, in response to a query by the user, a search results page with an advertising layout; i. based on the user behavior data when the engagement index for the user meets an engagement threshold; and ii. not based on the user behavior data when the engagement index for the user does not meet the engagement threshold. - View Dependent Claims (5, 6, 7, 8, 9)
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10. A computer-implemented method of personalizing layout of a web search results page of a search engine, comprising:
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a. collecting user behavior data concerning a user'"'"'s interactions with a search engine; b. determining an engagement index for the user based on some of the user behavior data; and c. presenting to the user, in response to a query by the user, a search results page with an advertising layout; i. based on the user behavior data when the engagement index for the user meets an engagement threshold; and ii. not based on the user behavior data when the engagement index for the user does not meet the engagement threshold. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification