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Personalizing Sponsored Search Advertising Layout using User Behavior History

  • US 20090240677A1
  • Filed: 03/18/2008
  • Published: 09/24/2009
  • Est. Priority Date: 03/18/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method of presenting a personalized search results page to a user of a search engine, comprising:

  • a. computing an engagement index of a user based on the distribution in time of that user'"'"'s interactions with the search engine;

    b. presenting, in response to a query by the user, a personalized search results page to the user if the engagement index of the user meets a threshold.

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