METHODS FOR TRANSMITTING MULTIMEDIA FILES AND ADVERTISEMENTS
First Claim
1. A computer-implemented method of transmitting, from a server to a multimedia player, digital data comprising one or more obligatory advertising portions comprising a first type of content and one or more requested portions comprising a second type of content which is different than the first type of content, the method comprising:
- receiving a first request from the multimedia player to transmit the digital data;
generating or accessing a first digital file in the server comprising the digital data and supplemental digital data;
initiating transmission of one or more obligatory advertising portions of the digital data;
receiving a second request from the multimedia player to expedite transmission of at least one part of the requested portion of the digital data after initiating transmission of an obligatory advertising portion of the digital data and prior to completion of the transmission of the obligatory advertising portion of the digital data, such that a first part of the obligatory advertising portion is transmitted prior to receiving the second request, and a second part of the obligatory advertising portion is untransmitted prior to receiving the second request; and
terminating transmission of the first digital file after receiving the second request and generating a second digital file and transmitting the second digital file to the multimedia player, the second digital file comprising at least a portion of the digital data and at least a portion of the supplemental digital data that is sequentially positioned before the requested portion of the digital data.
4 Assignments
0 Petitions
Accused Products
Abstract
The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.
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Citations
16 Claims
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1. A computer-implemented method of transmitting, from a server to a multimedia player, digital data comprising one or more obligatory advertising portions comprising a first type of content and one or more requested portions comprising a second type of content which is different than the first type of content, the method comprising:
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receiving a first request from the multimedia player to transmit the digital data; generating or accessing a first digital file in the server comprising the digital data and supplemental digital data; initiating transmission of one or more obligatory advertising portions of the digital data; receiving a second request from the multimedia player to expedite transmission of at least one part of the requested portion of the digital data after initiating transmission of an obligatory advertising portion of the digital data and prior to completion of the transmission of the obligatory advertising portion of the digital data, such that a first part of the obligatory advertising portion is transmitted prior to receiving the second request, and a second part of the obligatory advertising portion is untransmitted prior to receiving the second request; and terminating transmission of the first digital file after receiving the second request and generating a second digital file and transmitting the second digital file to the multimedia player, the second digital file comprising at least a portion of the digital data and at least a portion of the supplemental digital data that is sequentially positioned before the requested portion of the digital data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method of transmitting from a server digital data comprising an obligatory advertising portion comprising a first type of content and a requested portion comprising a second type of content which is different than the first type of content, the method comprising:
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generating or accessing a first digital file in the server comprising the digital data; generating or accessing a second digital file in the server comprising the digital data and supplemental digital data; generating a third digital file in the server comprising at least a portion of the digital data and at least a portion of the supplemental digital data that is positioned before the requested portion; and transmitting the third digital file. - View Dependent Claims (12, 13)
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14. A computer-implemented method of transmitting, to a multimedia player from a server, digital data comprising one or more obligatory advertising portions comprising a first type of content and one or more requested portions comprising a second type of content which is different than the first type of content, the method comprising:
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generating or accessing a first digital file in the server comprising the digital data; generating or accessing a second digital file in the server comprising the digital data and supplemental digital data that comprises one or more display messages; generating a third digital file that comprises at least one or more of the display messages; and transmitting the third digital file to the multimedia player and subsequently terminating the transmission of digital data to the multimedia player. - View Dependent Claims (15, 16)
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Specification