APPARATUS AND METHOD FOR DISPLAYING SEARCH RESULTS WITH VARIOUS FORMS OF ADVERTISING

• US 20090241065A1
• Filed: 07/24/2008
• Published: 09/24/2009
• Est. Priority Date: 03/18/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Cuil Incorporated
• Inventors: Costello, Tomas
• Application Number:
  US12/179,485
• Publication Number:
  US 20090241065A1
• Time in Patent Office: Days
• US Class Current: 715/843
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A graphical user interface includes a document retrieved by processing a query. The graphical user interface further includes an advertisement selected based upon the document. The advertisement may include an image, text or an icon.

Claims

1. A graphical user interface, comprising;

a document retrieved by processing a query; and

an advertisement selected based upon the document, wherein the advertisement is selected from an image, text and an icon.

2. The graphical user interface of claim 1 wherein the advertisement is placed adjacent to a specified concept associated with the document.

3. The graphical user interface of claim 1 further comprising advertiser criteria defined in a menu.

4. The graphical user interface of claim 1 further comprising advertiser criteria specified in a query refinement in a sponsored tab.

5. The graphical user interface of claim 1 further comprising advertiser criteria specified in a tab.

6. The graphical user interface of claim 1 further comprising a tab provided by an advertiser.

7. The graphical user interface of claim 1 further comprising a sponsored tab visually differentiated from a non-sponsored tab.

8. The graphical user interface of claim 1 further comprising a link between a tab and an advertiser'"'"'s web page.

9. The graphical user interface of claim 1 further comprising a refining search tem and associated sponsored advertisement link.

10. The graphical user interface of claim 1 further comprising a drill down menu with advertisement content.

11. The graphical user interface of claim 1 further comprising a drill down menu with a link to a sponsored tab.

12. The graphical user interface of claim 1 further comprising a drill down menu with a link to a search results page with an advertising link and organic results.

13. The graphical user interface of claim 1 further comprising a drill down menu with a link to an advertiser web page.

14. The graphical user interface of claim 1 further comprising a drill down menu with a link to non-sponsored domains and sponsored domains.

15. The graphical user interface of claim 1 further comprising a drill down menu with a link to a sponsored action.

16. The graphical user interface of claim 1 wherein the advertisement is retrieved from an advertiser web site.

17. The graphical user interface of claim 1 further comprising an advertisement with a link to a search results page.

18. The graphical user interface of claim 17 wherein the search results page includes sponsored and non-sponsored content.

19. The graphical user interface of claim 1 wherein the advertisement includes a link to a sponsored action.

20. The graphical user interface of claim 1 wherein the advertisement is visually differentiated from content in the document.

21. The graphical user interface of claim 1 wherein selecting a tab creates a link to advertiser information configured in accordance with criteria specified by the graphical user interface.

22. The graphical user interface of claim 1 wherein selecting a tab creates a link associated with the web site hosting the graphical user interface.

23. The graphical user interface of claim 1 wherein selecting a tab creates a link to content including at least two of a tab, a stack and refining search terms.

24. The graphical user interface of claim 1 further comprising a sponsored action link next to the advertisement.

25. The graphical user interface of claim 1 further comprising a menu for a sponsored action.