SYSTEM FOR PROVIDING MOBILE ADVERTISEMENT ACTIONS

• US 20090247140A1
• Filed: 03/31/2008
• Published: 10/01/2009
• Est. Priority Date: 03/31/2008
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Granted Patent: US 8,644,808 B2
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

Claims

1. A method for providing a mobile advertisement including mobile advertisement actions, comprising:

receiving a request from a mobile device;

determining a mobile carrier associated with the mobile device;

identifying a mobile advertisement targeted to the request and the mobile carrier;

identifying a mobile advertisement action associated with the mobile advertisement, the mobile advertisement action capable of causing the mobile device to perform a mobile action;

appending the mobile advertisement action to the mobile advertisement; and

providing the mobile advertisement with the appended mobile advertisement action to the mobile device.

2. The method of claim 1 wherein the request is a request to perform a search based on a keyword.

3. The method of claim 2 wherein the advertisement and the mobile advertisement action are targeted to the keyword.

4. The method of claim 1 wherein the request from the mobile device further comprises a location of the mobile device.

5. The method of claim 4 wherein the advertisement and the mobile advertisement action are targeted to the location of the mobile device.

6. The method of claim 1 wherein the mobile advertisement action comprises at least one of a mobile call action, a mobile message action, a mobile coupon action, a mobile download action, a mobile survey action, a mobile mapping action, a mobile purchase action, a mobile email action, a mobile email action, a mobile reservation action, and a mobile email marketing action.

7. The method of claim 1 wherein the request comprises a mobile message.

8. The method of claim 1 wherein the request comprises a voice communication.

9. A method for providing mobile advertisement actions, comprising:

receiving a request from a mobile device for a mobile advertisement action associated with a revenue generator;

determining a mobile carrier associated with the mobile device;

determining a mobile action type of the mobile advertisement action;

generating the mobile advertisement action based on the mobile action type, the mobile device, and the revenue generator;

providing the mobile advertisement action to the mobile device; and

causing the mobile advertisement action to execute on the mobile device.

10. The method of claim 9 further comprising receiving a location of the mobile device.

11. The method of claim 10 wherein the mobile advertisement action is formatted in accordance with a technology supported by the mobile device.

12. The method of claim 9 further comprising:

determining a functionality of the mobile device;

determining whether the functionality of the mobile device supports the mobile advertisement action; and

providing the mobile advertisement action to the mobile device if the functionality of the mobile device supports the mobile advertisement action, otherwise not providing the mobile advertisement action to the mobile device.

13. The method of claim 9 wherein the mobile advertisement action is dynamically associated with the mobile advertisement.

14. The method of claim 9 wherein the mobile advertisement action is communicated to a mobile device through a mobile message.

15. The method of claim 9 wherein the mobile advertisement action is communicated to a mobile device through an email.

16. A system for providing mobile advertisement actions, comprising:

a memory to store a request, a mobile carrier data, a mobile advertisement data and a mobile advertisement action data;

an interface operatively connected to the memory to communicate with a mobile device; and

a processor operatively connected to the memory and the interface, the processing for running instructions, wherein the processor receives an information and a request from the mobile device via the interface, determines the mobile carrier data relating to a mobile carrier associated with the mobile device, identifies the mobile advertisement data and the mobile advertisement action data targeted to the request and the mobile carrier data, appends the mobile advertisement action data to the mobile advertisement data, and communicates the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

17. The system of claim 16 wherein the request is a request to search for a keyword.

18. The system of claim 16 wherein the information received by the processor further comprises a location for the mobile device.

19. The system of claim 16 wherein the information received by the processor further comprises user data about a user of the mobile device.

20. The method of claim 16 wherein the processor performs the search requested and communicates a set of search results, mobile advertisement data, and the at least one mobile advertisement action to the mobile device via the interface.

21. The method of claim 18 wherein the processor selects the mobile advertisement data and the at least one mobile advertisement action based on the location of the mobile device.

22. The system of claim 16 wherein the mobile device comprises a mobile phone.

23. The system of claim 16 wherein the interface communicates to the mobile device via the mobile carrier.