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AUTOMATIC CUSTOMIZATION AND RENDERING OF ADS BASED ON DETECTED FEATURES IN A WEB PAGE

  • US 20090248484A1
  • Filed: 03/28/2008
  • Published: 10/01/2009
  • Est. Priority Date: 03/28/2008
  • Status: Abandoned Application
First Claim
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1. One or more computer-readable storage media having computer instructions embodied thereon for performing a method for tailoring advertisements to a web page at a time of delivery, the method comprising:

  • evaluating one or more words in the web page to determine separately a product for advertising;

    determining one or more sentiments about the product from an evaluation of the one or more words;

    creating at least one of an extracted summary and a descriptive summary based on the one or more sentiments;

    placing the at least one of the extracted summary and the descriptive summary into a template to form an advertisement focused on the product; and

    rendering the advertisement in the web page.

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