USER-CONTROLLED PROFILE FOR CUSTOMIZED ADVERTISEMENTS
First Claim
1. A computer-implemented method for sending one or more customized content items to a user after receiving an indication from the user, via a user-controlled profile, to receive customized content items, the method comprising:
- populating one or more data fields in a user-controlled profile with user-specific information, wherein the user-specific information in the user-controlled profile may be modified by the user;
determining one or more customized content items in accordance with one or more of;
at least a subset of the user-specific information in the user-controlled profile, ora location of the user; and
sending the one or more customized content items for presentation to the user.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for providing a user with customized advertisements in response to a user indication of a desire to receive the customized advertisements. The user, by opting in and creating a user-controlled profile, indicates a desire to receive targeted and highly relevant advertisements that correspond to the user-specific information provided by the user in the user-controlled profile. This information, for example, may be the user'"'"'s demographic information, location, marital status, information from the user'"'"'s web-based calendar, or whether the user has children. The customized advertisements may also be selected according to the user'"'"'s location, which may be determined by any location determining technique. By purchasing an item presented in a customized advertisement, referring a customized advertisement to another user, or taking some other defined action, the user may receive an incentive, such as points, currency, discounts, or credit to be used toward a future purchase.
40 Citations
20 Claims
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1. A computer-implemented method for sending one or more customized content items to a user after receiving an indication from the user, via a user-controlled profile, to receive customized content items, the method comprising:
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populating one or more data fields in a user-controlled profile with user-specific information, wherein the user-specific information in the user-controlled profile may be modified by the user; determining one or more customized content items in accordance with one or more of; at least a subset of the user-specific information in the user-controlled profile, or a location of the user; and sending the one or more customized content items for presentation to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for sending a user one or more customized advertisements in accordance with a user-controlled profile, the system comprising:
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a user interface component configured to provide the user with a user interface, wherein the user interface allows the user to input user-specific information, and wherein the user-specific information may be updated or changed at any time by the user; a user profile component configured to populate the user-controlled profile with the user-specific information provided by the user; an advertisement selection component configured to select one or more customized advertisements in accordance with one or more of; at least a subset of the user-specific information in the user-controlled profile, or the user'"'"'s location; and an advertisement sending component configured to send the one or more customized advertisements for presentation to the user via the user interface. - View Dependent Claims (13)
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14. One or more computer-readable media having computer-executable instructions embodied thereon that, when executed, perform a method for providing a user with an incentive in accordance with a user action in relation to one or more customized advertisements sent to the user, the method comprising:
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populating one or more data fields in a user-controlled profile with user-specific information provided by the user, wherein the user-specific information in the user-controlled profile may be modified by the user; selecting one or more customized advertisements in accordance with one or more of; at least a subset of the user-specific information in the user-controlled profile, or a last determined location of the user; sending the one or more customized advertisements for presentation to the user; receiving an indication of a user action in relation to the one or more customized advertisements; and providing the user with an incentive in accordance with the user action. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification