COMPUTER SYSTEM AND METHOD FOR PRESENTING ADVERTISEMENT BASED UPON TIME AND/OR LOCATION
First Claim
Patent Images
1. A computer system providing content and advertising to users, the computer system comprising:
- a server computer;
a user computer;
one or more sources of content;
one or more sources of advertisements;
software running on the server computer, the software retrieves content based upon requests from the user computer from the one or more sources of content and the software selects an advertisement from the one or more sources of advertisements based upon one or both of a location of the user computer and a time at the location of the user computer; and
the software sends the content and the advertisement to the user computer for display.
1 Assignment
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Accused Products
Abstract
An application for a computer system that provides content and advertising to users includes a server computer, a user computer, one or more sources of content and one or more sources of advertisements. Software running on the server computer accesses content from the one or more sources of content based upon requests from the user computer. The software also selects an advertisement from the one or more sources of advertisements based upon one or both of a location of the user computer and a time at the user computer. The software then sends the content and the selected advertisement to the user computer for display.
23 Citations
23 Claims
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1. A computer system providing content and advertising to users, the computer system comprising:
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a server computer; a user computer; one or more sources of content; one or more sources of advertisements; software running on the server computer, the software retrieves content based upon requests from the user computer from the one or more sources of content and the software selects an advertisement from the one or more sources of advertisements based upon one or both of a location of the user computer and a time at the location of the user computer; and the software sends the content and the advertisement to the user computer for display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. The computer system providing content and advertising to users of claim 9, wherein the selection criteria includes at least one criteria selected from the group consisting of a time, a date, a location, a set of times, a set of dates, a set of locations a range of times and a range of dates.
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10. A method of providing content and advertising to users comprising:
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(a) accepting a request for content from a user computer system; (b) retrieving the content from a source of content; (c) determining at least one of a location of the user computer system and a time at the location of the user computer system; (d) determining an advertisement based upon the at least one of the time at the location of the user computer system and the location of the user computer system; (e) sending the content and the advertisement to the user computer system for display. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A computer system providing content and advertising to users, the computer system comprising:
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a server computer; a user computer; software executing on the server computer for providing content and a target advertisement to the user computer in response to a request from the user computer, the software having a means for providing the content and a means for selecting the target advertisement from a set of advertisements; and software executing on the server computer for sending the content and the target advertisement to the user computer; whereas, the means for selecting the target advertisement uses at least one of a time at the user computer and a location of the user computer. - View Dependent Claims (19, 20)
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21. A computer program product for selecting an advertisement to be sent to a user computer system, the computer program product comprising a computer usable storage medium having computer readable instructions embodied in the medium, the computer readable instructions comprising:
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(a) computer readable instructions for using one or both of a time at a user computer system and a location of the user computer system in selecting a target advertisement from a set of advertisements, each advertisement in the set of advertisements having at least one attribute selected from the group consisting of a location attribute and a time attribute; and (b) computer readable instructions for downloading the target advertisement to the user computer system. - View Dependent Claims (22, 23)
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Specification