COMPUTER SYSTEM AND METHOD FOR BILLING FOR ADVERTISEMENT BASED UPON TIME-IN-VIEW
First Claim
1. A computer system for providing content and advertising to users, the computer system comprising:
- a server computer;
a user computer;
one or more sources of content;
one or more sources of advertisements;
software running on the server computer, the software retrieves a desired content from the one or more sources of content based upon requests from the user computer and the software selects a target advertisement from the one or more sources of advertisements;
the software sends the desired content and the target advertisement to the user computer for display;
remote software running on the user computer measures a length of time that the target advertisement is in view on the user computer and the remote software sends the length of time that the target advertisement is in view to the software running on the server computer; and
in response to the remote software, the software running on the server computer writes an identification of the advertisement and the length of time that the target advertisement is in view into a billing record.
1 Assignment
0 Petitions
Accused Products
Abstract
An application for a computer system for providing content and advertising to users includes a server computer, a user computer, one or more sources of content and one or more sources of advertisements. Software running on the server computer retrieves content based upon requests from the user computer from the one or more sources of content, selects a target advertisement from the one or more sources of advertisements and sends the content and the target advertisement to the user computer for display. Remote software running on the user computer measures the length of time that the target advertisement is in view on the user computer and sends the length of time that the target advertisement is in view to the software running on the server computer. The software running on the server computer receives the length of time that the target advertisement is in view and writes at least an identification of the advertisement and the length of time to a billing record.
20 Citations
20 Claims
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1. A computer system for providing content and advertising to users, the computer system comprising:
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a server computer; a user computer; one or more sources of content; one or more sources of advertisements; software running on the server computer, the software retrieves a desired content from the one or more sources of content based upon requests from the user computer and the software selects a target advertisement from the one or more sources of advertisements; the software sends the desired content and the target advertisement to the user computer for display; remote software running on the user computer measures a length of time that the target advertisement is in view on the user computer and the remote software sends the length of time that the target advertisement is in view to the software running on the server computer; and in response to the remote software, the software running on the server computer writes an identification of the advertisement and the length of time that the target advertisement is in view into a billing record. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing content and advertising to users comprising:
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(a) accepting a request at a server computer system for a desired content from a user computer system; (b) retrieving the desired content from a source of content at the server computer system; (c) selecting a target advertisement at a server computer system; (e) sending the desired content and the target advertisement from the server computer system to the user computer system for display; and (f) recording a length of time that the target advertisement is displayed in a billing record at the server computer system. - View Dependent Claims (7, 8, 9)
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10. A computer system for providing content and advertising to users, the computer system comprising:
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a server computer; a user computer; software executing on the server computer for providing a desired content and a target advertisement to the user computer in response to a request for the desired content from the user computer, the software having a means for providing the desired content and a means for selecting the target advertisement from a set of advertisements; software executing on the server computer for sending the desired content and the target advertisement to the user computer; software running on the user computer for measuring a length of time that the target advertisement is displayed, the software running on the user computer also sending the length of time that the target advertisement is displayed to the server computer; and software running on the server computer receiving the length of time that the target advertisement is displayed and writing an identification of the advertisement and the length of time that the target advertisement is displayed to a billing record. - View Dependent Claims (11, 12, 13)
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14. A computer program product for providing an advertisement to a user computer system, the computer program product comprising a computer usable storage medium having computer readable instructions embodied in the medium, the computer readable instructions comprising:
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(a) computer readable instructions for selecting a target advertisement from a set of advertisements; (b) computer readable instructions for downloading the target advertisement to a user computer system; (c) computer readable instructions for measuring a length of time of display of the target advertisement; and (d) computer readable instructions for writing a billing record including an identification of the target advertisement and the length of time of display of the target advertisement. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification