ADVERTISEMENTS ON DEMAND

• US 20090248511A1
• Filed: 03/31/2008
• Published: 10/01/2009
• Est. Priority Date: 03/31/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Mehta, Satish, Margasahayam, Srinivas
• Application Number:
  US12/060,145
• Publication Number:
  US 20090248511A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

A method and system for providing advertisements on demand on a search results webpage includes receiving an ad preference for an advertisement through an user interface. The ad preference defines rendering option desired by an advertiser for the advertisement. A user preference for viewing an advertisement on the search results webpage is received through a user interface. An ad repository is searched to identify an advertisement that matches the ad preference with the user preference. The identified advertisement is rendered on the search results webpage along with search results in a format defined by the ad preference and user preference. The rendered advertisement allows optimal promotion of a product or service associated with the advertisement for an advertiser.

Claims

1. A method for providing advertisement on demand on a search results webpage, comprising:

receiving an ad preference for the advertisement, the ad preference defining rendering option desired by an advertiser for the advertisement;

receiving a user preference for viewing an advertisement on the search webpage;

searching an ad repository to identify an advertisement that matches the ad preference with the user preference, the ad repository having a plurality of advertisements from a plurality of advertisers; and

rendering the identified advertisement on the search results webpage in a format defined by the ad preference and user preference, the rendering allowing optimal promotion of a product or service associated with the advertisement.

2. The method of claim 1, wherein receiving an ad preference further including, receiving a plurality of advertisement parameters for booking the advertisement, the advertisement parameters including one or more keywords to define the advertisement objective of the advertiser, wherein the plurality of advertisement parameters includes the ad preference for rendering the advertisement on the webpage;

defining a descriptive tag for the ad preference;

associating the descriptive tag to the advertisement upon booking the advertisement, the descriptive tag distinctly identifying the ad preference associated with the advertisement; and

storing the descriptive tag along with the plurality of advertisement parameters associated with the advertisement in the ad repository for future mining.

3. The method of claim 2, wherein the user preference is received with a plurality of search parameters defining search criteria for a product or service, the search criteria including one or more search keywords.

4. The method of claim 3, wherein searching the ad repository further including, searching the ad repository using search keywords to identify one or more advertisements that match the search keywords;

selecting one or more of the identified advertisements based on a match of the descriptive tag with user preference; and

returning the identified advertisements for rendering based on the user preference.

5. The method of claim 4, wherein the advertisement is a sponsored advertisement, wherein the sponsored advertisement is defined by an advertisement budget provided by an advertiser.

6. The method of claim 5, wherein the ad preference is one of an on-demand option or an on-display option, wherein the on-demand option allows for only sponsored ads to be rendered on the search results webpage and the on-display option allows for sponsored ads to be rendered along with one or more search results matching the search parameters on the search results webpage.

7. The method of claim 6, wherein the user preference includes one of search only option, search and advertisement option or advertisement only option, wherein the search only option includes only search results, the search and advertisement option includes search results and sponsored advertisements and advertisements only option includes only sponsored advertisements.

8. The method of claim 7, further including determining monetization for an advertisement, the monetization based on type of ad preference defined by the advertiser.

9. The method of claim 8, wherein the advertisement is customized based on geo-location of a user.

10. The method of claim 1, wherein the user preference is updated at any time during a search process.

11. A system for providing advertisement on demand on a search results webpage, comprising:

a user interface at a client to receive an ad preference identifying rendering option for an advertisement and a user preference identifying viewing option to view the advertisement on the search results webpage; and

a search engine on a server communicatively connected to the user interface to receive the ad preference for an advertisement and user preference for viewing the advertisement from the user interface;

a tag generator on the server communicatively connected to the search engine and configured to receive the ad preference for an advertisement and define a descriptive tag for the advertisement, the descriptive tag distinctly identifying the ad preference for the advertisement;

an ad generator on the server communicatively connected to the search engine and configured to,

receive the user preference from the user interface for viewing the advertisement;

identify the advertisement from an ad repository that matches the user preference with the descriptive tag defining the ad preference of the advertisement; and

return the identified advertisement for rendering on the search results webpage in a format defined by the ad preference and the user preference, the returned advertisement allowing optimal promotion of a product or service associated with the advertisement.

12. The system of claim 11, wherein the server further including an ad repository for storing a plurality of advertisements and descriptive tag for each advertisement.

13. The system of claim 12, wherein the server further including a search link repository to store one or more search results, the search results obtained by matching the search parameters with inventory available at the search engine.

14. The system of claim 13, wherein the search link repository is integrated with the ad repository.

15. The system of claim 11, wherein the tag generator is integrated with the ad generator.

16. The system of claim 15, wherein the ad generator is integrated with the search engine.

17. A method for providing an advertisement on demand on a search results webpage, comprising:

receiving a user preference for viewing an advertisement on the search webpage;

searching an ad repository to identify a plurality of advertisements that match the user preference, the ad repository having a plurality of advertisements from a plurality of advertisers, each of the plurality of advertisements in the ad repository tagged with a descriptive tag that defines an ad preference for the advertisement, the ad preference defining a rendering option for each advertisement defined by an advertiser associated with the advertisement, wherein matching of the user preference is matching the user preference with the ad preference of the advertiser; and

rendering the identified advertisements on the search results webpage along with search results in a format defined by the ad preference and the user preference, the rendering allowing optimal promotion of a product or service associated with the advertisement.

18. The method of claim 17, wherein the user preference is received along with one or more search parameters defining search criteria for a product or service, the search criteria including one or more search keywords.

19. The method of claim 18, wherein searching an ad repository further including, searching the ad repository using search keywords to identify one or more advertisements that match the search keywords;

selecting one or more of the identified advertisements based on a match of the descriptive tag with user preference; and

returning the selected advertisements along with one or more search results matching the search keywords for rendering on the search results webpage.

20. The method of claim 19, wherein the advertisements are sponsored advertisements, wherein the sponsored advertisements are defined by an advertisement budget provided by an advertiser.

21. The method of claim 20, wherein the ad preference is one of an on-demand option or a on-display option, wherein the on-demand option allowing for only sponsored ads to be rendered on the search results webpage and the on-display option allows for sponsored ads to be rendered with search results on the search results webpage.