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System and Method for Sharing Anonymous User Profiles with a Third Party

  • US 20090248680A1
  • Filed: 03/26/2009
  • Published: 10/01/2009
  • Est. Priority Date: 03/26/2008
  • Status: Active Grant
First Claim
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1. In a mobile data network, a method for sharing user profiles with content servers so they may select content responsive to a user profile, said method comprising:

  • providing a store of user profiles, each profile associating profile information with at least one of a source IP address and a phone number for a mobile device associated with a user, said profile information being indicative of at least said user and said user'"'"'s usage of said mobile data network;

    detecting on the mobile data network a user request for a transaction with a content provider;

    inspecting the user request to retrieve at least one of a source IP address or a phone number for a mobile device issuing the transaction request;

    using the retrieved source IP address or phone number to retrieve a corresponding profile from the store;

    in response to a profile request, applying predetermined opt-out rules to determine whether at least a subset of said retrieved profile may be provided in response to the request; and

    in response to said profile request, providing at least a subset of said corresponding profile information with masked user identity information.

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