BROADCAST DATA NETWORK SYSTEM
First Claim
1. A broadcast data system for the transmission of video, audio and/or auxiliary data to a plurality of view locations, said system including apparatus of viewer'"'"'s premises with which said viewer can interact to select the material being viewed or listened to and communication means whereby information representative of the interaction activity at each of said locations is transmitted to processing means for storage and generation of activity data representative of the viewing locations characteristics, wherein adaptation of operation of the apparatus at the premises and/or adaptation of the data transmitted to the at least one viewer location is selectively made with reference to the received activity data for that viewing location or group of viewing locations.
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Abstract
The invention relates to a system and method for the selective transmission of data to individuals or groups of viewing locations to thereby allow at selected times at least, the targeting of data which is more focussed or targeted to viewers at said locations. This is achieved by detecting and processing data which is indicative of the interaction of viewers with the receiving apparatus at each location and using this possibly in combination with other data, to assess characteristics of the viewers and then select the data to be transmitted to them.
13 Citations
29 Claims
- 1. A broadcast data system for the transmission of video, audio and/or auxiliary data to a plurality of view locations, said system including apparatus of viewer'"'"'s premises with which said viewer can interact to select the material being viewed or listened to and communication means whereby information representative of the interaction activity at each of said locations is transmitted to processing means for storage and generation of activity data representative of the viewing locations characteristics, wherein adaptation of operation of the apparatus at the premises and/or adaptation of the data transmitted to the at least one viewer location is selectively made with reference to the received activity data for that viewing location or group of viewing locations.
- 22. A method for the controlled provision of broadcast data to a viewer or a group of viewers, said method comprising the steps of transmitting to a viewing location or location broadcast data representative of video, audio and/or auxiliary information, wherein at least a portion of said data transmitted to a viewing location or locations is selected in accordance with known viewing characteristics at said location and/or characteristics of activity data representative of viewer'"'"'s previous interaction with the apparatus at said location said data transmitted is selected with reference to said known characteristics and activity data and is transmitted to individual or a group of viewing locations.
Specification