METHOD AND SYSTEM FOR SELECTING TIME-AND LOCATION-RELEVANT ADVERTISEMENTS

• US 20090253442A1
• Filed: 04/02/2009
• Published: 10/08/2009
• Est. Priority Date: 04/02/2008
• Status: Abandoned Application

• Current Assignee: DoApp Incorporated (Naviga Inc.)
• Original Assignee: DoApp Incorporated (Naviga Inc.)
• Inventors: Beavers, Wade, Borrillo, David
• Application Number:
  US12/417,584
• Publication Number:
  US 20090253442A1
• Time in Patent Office: Days
• US Class Current: 455/457
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information

Abstract

A method and system for selecting relevant advertisements on a mobile device for a user. The advertisements are selected, in part, based on a user'"'"'s physical location and a local time. Other criteria may also be used, such as past behaviors, user preferences, currently viewed content, and other criteria. Furthermore, a method and system calculates an itinerary for visiting a set of events, each event associated with a location and a time window. The itinerary is calculated to allow the user to arrive at each location within the time window. Upon user request, the method will also provide turn-by-turns in following the itinerary.

Claims

1. A method for selecting relevant content, comprising:

determining a physical location of a mobile device;

determining a local time of the mobile device;

selecting a relevant content from a pool of available content based on the physical location and local time; and

transmitting the content to the mobile device for display to a user.

2. The method of claim 1, wherein the content is an advertisement.

3. The method of claim 2, further comprising:

responsive to a user indication of interest, transmitting a website URL address to the mobile device.

4. The method of claim 1, wherein the physical location is determined by at least one of:

a GPS module, a cellular signal triangulation module, or a short-range wireless receiver.

5. The method of claim 1, wherein the local time is determined by an accessible clock.

6. The method of claim 1, wherein the selecting is further based on at least one of:

a user demographic, a past user behavior, and a user-defined preference.

7. The method of claim 1, wherein the selecting is further based on an itinerary purpose.

8. A system for selecting relevant content, comprising:

a mobile device;

a memory storing a pool of available content; and

a server, the server in communications with the mobile device, wherein the server is configured to,

receive a determined physical location of the mobile device,

determine a local time of the mobile device,

select a relevant content from the memory based on the physical location and local time, and

transmit the content to the mobile device for display to a user.

9. The system of claim 8, wherein the content is an advertisement.

10. The system of claim 9, wherein the server is further configured to,

responsive to a user indication of interest, transmit a website URL address to the mobile device.

11. The method of claim 8, wherein the physical location is determined by at least one of:

a GPS module, a cellular signal triangulation module, or a short-range wireless receiver.

12. The system of claim 8, wherein the local time is determined by an accessible clock.

13. The system of claim 8, wherein the selecting is further based on at least one of:

a user demographic, a past user behavior, and a user-defined preference.

14. The system of claim 8, wherein the content is further selected based on an itinerary purpose.

15. A computer-readable medium including instructions adapted to execute a method for selecting relevant content, the method comprising:

determining a physical location of a mobile device;

determining a local time of the mobile device;

selecting a relevant content from a pool of available content based on the physical location and local time; and

transmitting the content to the mobile device for display to a user.

16. The medium of claim 15, wherein the content is an advertisement.

17. The medium of claim 16, the method further comprising:

responsive to a user indication of interest, transmitting a website URL address to the mobile device.

18. The medium of claim 15, wherein the physical location is determined by at least one of:

a GPS module, a cellular signal triangulation module, or a short-range wireless receiver.

19. The medium of claim 15, wherein the local time is determined by an accessible clock.

20. The medium of claim 15, wherein the selecting is further based on at least one of:

a user demographic, a past user behavior, a user-defined preference, and an itinerary purpose.