SYSTEM AND METHOD FOR OPTIMIZING PRODUCT DEVELOPMENT PORTFOLIOS AND ALIGNING PRODUCT, BRAND, AND INFORMATION TECHNOLOGY STRATEGIES
First Claim
1. A business method to enhance business performance, market impact, and brand equity comprising:
- producing a portfolio assessment regarding market impact and brand choice alignment, the portfolio assessment having at least two product development/IT initiatives;
developing metrics to prioritize the at least two product development/IT initiatives;
determining the strategic value of the metrics; and
allocating resources in proportion to the strategic value.
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Abstract
Business and software methods are described for cost-effectively optimizing product development portfolios, services development portfolios, and IT (information technology) portfolios, accelerating market entry, and optimizing alignment between product strategy, IT strategy, and brand strategy. Product and service attributes are characterized, categorized, and prioritized with numerical values amenable to statistical analysis of each assessed product development/IT initiative in terms of alignment with ideal customer experience and potential competitive impact relative to the resources and risks required to bring each initiative to market. Methods further include prioritization in the form of applied decision intelligence tools to allow an organization to reach better-informed judgments concerning resource allocation to develop, maintain, or optimize a given product or service portfolio or IT portfolio to improve business performance, increase market impact, and build brand equity.
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Citations
19 Claims
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1. A business method to enhance business performance, market impact, and brand equity comprising:
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producing a portfolio assessment regarding market impact and brand choice alignment, the portfolio assessment having at least two product development/IT initiatives; developing metrics to prioritize the at least two product development/IT initiatives; determining the strategic value of the metrics; and allocating resources in proportion to the strategic value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13)
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12. The method of claim 12, wherein producing the portfolio assessment includes analyzing the metrics to derive conclusions for resource allocation.
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14. A method to predict the relative strategic value of product development/IT initiatives, the method comprising:
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producing at least one business indices; associating at least one business indices with at least one branded entity; assessing factors deriving the at least one business indices having competitive impact; and allocating resources in proportion to those indices having competitive impact.
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15. The method of claim 15, wherein producing the at least one business indices includes manageability scores.
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16. The method of claim 16, wherein producing manageability scores includes resource requirements and risk manageability.
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17. The method of claim 17, wherein producing manageability scores include presenting in a graphic format.
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18. The method of claim 18, wherein presenting in the graphic format includes a quadrant map.
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19. A computer readable medium having computer executable instructions to perform a method comprising;
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producing a portfolio assessment regarding market impact and brand choice alignment, the portfolio assessment having at least two product development/IT initiatives; developing metrics to prioritize the portfolio assessment; determining the strategic value of the metrics; and allocating resources in proportion to the strategic value.
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Specification