SYSTEM AND METHOD FOR RATING AND PRICING ADVERTISING

• US 20090254409A1
• Filed: 04/02/2008
• Published: 10/08/2009
• Est. Priority Date: 04/02/2008
• Status: Abandoned Application

• Current Assignee: LigerTail, Inc.
• Original Assignee: LigerTail, Inc.
• Inventors: Kozhukh, Leonid
• Application Number:
  US12/061,535
• Publication Number:
  US 20090254409A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

In accordance with techniques disclosed herein, a system and method to set prices for advertising are disclosed. Individuals rate the unit of content by expressing experiences with the content numerically. Purchases of the advertising space alter the pricing of the advertising space to reflect demand for the advertising space. The price may be raised to reflect the current price of the advertising space. A number of views of the unit of content affect the price of the advertising space displaying the unit of content. Where content is not used for a period of time, the non-use may decrease the price of the advertising space.

Claims

1. A system comprising:

a non-volatile storage coupled to the processor including a unit of content viewed zero or more times;

a content provider coupled to the non-volatile storage;

a rating engine coupled to the non-volatile storage; and

a pricing engine coupled to the non-volatile storage;

wherein in operation,

the content provider transmits the unit of content to a user;

the rating engine receives a rating of the unit of content from the user;

the rating engine calculates a rated level for the unit of content incorporating the rating; and

the pricing engine assigns a price to advertising space displaying the unit of content based on user engagement.

2. The system of claim 1 wherein user engagement is determined by a number of views of the unit of content,

3. The system of claim 1 wherein user engagement is determined by valuing the rated level of the unit of content.

4. The system of claim 1 wherein user engagement is determined by a click through rate.

5. The system of claim 1 wherein user engagement is determined by a number of comments.

6. The system of claim 1 wherein user engagement is determined by a number of unique viewers.

7. The system of claim 1 further comprising an auction provider changing the price of the advertising space to reflect a purchase of the advertising space.

8. The system of claim 1 wherein the price is increased in response to the user viewing the unit of content.

9. The system of claim 1 wherein the price is decreased in response to passing of a unit of time.

10. The system of claim 1 wherein the price is increased in response to receiving a comment on the unit of content from the user.

11. A method comprising:

transmitting a unit of content to a user;

receiving a rating of the unit of content from the user;

calculating a rated level for the unit of content incorporating the rating; and

assigning a value to advertising space displaying the unit of content including one or more values for user engagement.

12. The method of claim 11 wherein user engagement is determined by a number of views of the unit of content.

13. The method of claim 11 wherein user engagement is determined by valuing the rated level of the unit of content.

14. The method of claim 11 wherein user engagement is determined by a click through rate.

15. The method of claim 11 wherein user engagement is determined by a number of comments.

16. The method of claim 11 wherein user engagement is determined by a number of unique viewers.

17. The method of claim 11 further comprising reflecting the current purchase price of the advertising space in response to a purchase of the advertising space by an advertiser.

18. The method of claim 11 further comprising increasing the value of the advertising space in response to the user viewing the unit of content.

19. The method of claim 11 further comprising decreasing the value of the advertising space in response to passing of a unit of time.

20. The method of claim 11 further comprising increasing the value of the advertising space in response to receiving a positive user opinion of the unit of content.

21. The method of claim 11 further comprising decreasing the value of the advertising space in response to receiving a negative user opinion of the unit of content.

22. The method of claim 11 further comprising increasing the value of advertising space in response to receiving a comment on the unit of content.

23. A method of pricing a unit of content, the method comprising:

receiving a user request for a unit of content that has been viewed by a number of other users, wherein a price for advertising space displaying the unit of content is specified by valuing the number of times that the unit of content has been viewed in increments of thousands of views for each increase of price, and valuing the content by averaging one or more user ratings of the unit of content;

receiving a new rating of the unit of content from the user and re-pricing the unit of content by averaging the new rating with the previous ratings to value the price of the advertising space;

receiving a purchase of advertising space from an advertiser and increasing the price of the advertising space by adding value associated with the demand for the advertising space inferred from the purchase price of the advertising space; and

decreasing the price to account for passage of time associated between a previous valuation of the advertising space and the current time.