Method and system for presenting advertisements targeted at passersby

• US 20090254416A1
• Filed: 04/08/2008
• Published: 10/08/2009
• Est. Priority Date: 04/08/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Nomula, Jagadeshwar R.
• Application Number:
  US12/099,736
• Publication Number:
  US 20090254416A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

A system and method which may allow advertisers to target advertisements on passersby and use advertising costs more effectively. An information acquiring device in or close to an electronic display device may receive identity information of a passerby from his/her wireless communication device, such as a telecommunication device. The identity information may include the passerby'"'"'s phone number or name, the wireless telecommunication device'"'"'s IP address, or cookie files. The information acquiring device may use the received identity information to obtain detailed information about the passerby which may indicate what the passerby might be interested in. The detailed information may include browsing history information or demographic information. The detailed information may then be forwarded to an advertisement server which may select an advertisement targeted at the passerby according to the detailed information, and have the selected advertisement shown on the electronic display device.

Claims

1. A method of presenting targeted advertising, the method comprising:

wirelessly receiving identity information of a passerby when the passerby is in proximity to an electronic display device for displaying advertising;

using the identity information, determining advertising that may be relevant to the passerby; and

selecting the targeted advertising based on the determining.

2. The method of claim 1, wherein the identity information is selected from the group consisting of cookie files, a name of the passerby, an IP address and a mobile phone number.

3. The method of claim 1, wherein the wireless network is a PAN (personal area network).

4. The method of claim 1, wherein the using comprises obtaining detailed information selected from the group consisting of browsing history information and demographic information.

5. The method of claim 1, further comprising:

having the targeted advertising displayed on the electronic display device.

6. The method of claim 4, further comprising:

selecting the targeted advertising according to detailed information about more than one passerby.

7. The method of claim 1, further comprising:

assigning a passerby a time slot for displaying the targeted advertising.

8. An information acquiring device, comprising:

a wireless signal receiving unit, for receiving identity information of a passerby when the passerby is in proximity to an electronic display device for displaying advertising; and

a processing unit, for receiving the identity information, obtaining detailed information about what the passerby might be interested in, so that targeted advertising can be selected for display on the electronic device.

9. The device of claim 8, wherein the wireless signal receiving unit receives the identity information via a PAN (personal area network).

10. The device of claim 8, wherein the identity information is selected from the group consisting of a name of the passerby, a mobile phone number, an IP address and cookie files.

11. The device of claim 8, wherein the detailed information is selected from the group consisting of browsing history information and demographic information.

12. The device of claim 8, wherein the processing unit further determines the passerby'"'"'s moving direction.

13. The device of claim 8, wherein the processing unit further decides whether a time slot assigned to the passerby has expired.

14. The device of claim 8, further outputting the detailed information to enable selection of the targeted advertising.

15. The device of claim 8, further receiving a selected advertisement targeted at the passerby.

16. The device of claim 15, further having the selected advertisement displayed on the electronic display device.

17. A system for presenting targeted advertising to a passerby, the system comprising:

the device of claim 8; and

.

an advertising server for selecting the targeted advertising according to the detailed information.

18. The system of claim 17, further comprising:

an interest profile server for compiling the detailed information.

19. A computer program product comprising a computer-readable medium having instructions which, when performed by a computer, perform a method for presenting an advertisement targeted at a passerby, the method comprising:

wirelessly receiving identity information of a passerby when the passerby is in proximity to an electronic display device for displaying advertising;

using the identity information, determining advertising that may be relevant to the passerby; and

selecting the targeted advertising based on the determining.