SYSTEMS AND METHODS FOR DELIVERING ADVERTISING CONTENT TO POINT OF SALE DEVICES

• US 20090254428A1
• Filed: 03/19/2009
• Published: 10/08/2009
• Est. Priority Date: 04/03/2008
• Status: Abandoned Application

• Current Assignee: First Data Corporation (Fiserv Incorporated)
• Original Assignee: First Data Corporation (Fiserv Incorporated)
• Inventors: Sterling, Jacob M., Hurt, Andrew T.
• Application Number:
  US12/407,699
• Publication Number:
  US 20090254428A1
• Time in Patent Office: Days
• US Class Current: 705/14.650
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like

Abstract

According to the invention, a system for delivering content to a user is disclosed. The system may include a point of sale device, a wide area network, and a payment processing system. The point of sale device may be configured to receive information regarding a transaction, and communicate content to the user. The wide area network may be in communication with the point of sale device. The payment processing system may be in communication with the wide area network, and may be configured to receive the information regarding the transaction, determine advertising content based at least in part on the information, and transmit the determined advertising content to the point of sale device.

Claims

1. A system for delivering content to a user, wherein the system comprises:

a point of sale device, wherein the point of sale device is configured to;

receive information regarding a transaction; and

communicate content to the user;

a wide area network in communication with the point of sale device; and

a payment processing system, wherein the payment processing system is in communication with the wide area network, and wherein the payment processing system is configured to;

receive the information regarding the transaction;

determine advertising content based at least in part on the information; and

transmit the determined advertising content to the point of sale device.

2. The system for delivering content to a user of claim 1, wherein:

the information regarding the transaction comprises information regarding goods or services involved in the transaction; and

determining advertising content based at least in part on the information comprises determining advertising content based at least in part on the goods or services involved in the transaction.

3. The system for delivering content to a user of claim 2, wherein the advertising content comprises a coupon for goods or services related to the goods or services involved in the transaction.

4. The system for delivering content to a user of claim 1, wherein:

the information regarding the transaction comprises information regarding a payment method involved in the transaction; and

determining advertising content based at least in part on the information comprises determining advertising content based at least in part on the payment method involved in the transaction.

5. The system for delivering content to a user of claim 4, wherein the payment method involved in the transaction comprises a financial instrument and the advertising content comprises a coupon for goods or services purchased with the financial instrument.

6. The system for delivering content to a user of claim 1, wherein:

the point of sale device is further configured to receive an input from the user accepting a coupon included in the advertising content.

7. The system for delivering content to a user of claim 6, wherein the payment processing system is further configured to:

store information based on the input from the user; and

modify the transaction based at least in part on the stored information.

8. The system for delivering content to a user of claim 1, wherein the payment processing system is further configured to:

determine at least one capability of the point of sale device; and

determine advertising content further based at least in part on the capability of the point of sale device.

9. The system for delivering content to a user of claim 1, wherein the wide area network comprises the Internet.

10. A method for delivering content to a user, wherein the method comprises:

receiving information at a point of sale device regarding a transaction;

communicating the information with a payment processing system via a wide area network;

determining advertising content based at in part on the information;

communicating the advertising content with the point of sale device via the wide area network; and

communicating the advertising content to the user at the point of sale of device.

11. The method for delivering content to a user of claim 10, wherein the method further comprises receiving selectable advertising content from a selection from a group consisting of:

a goods provider;

a service provider; and

a financial instrument issuer.

12. The method for delivering content to a user of claim 10, wherein the method further comprises:

receiving, by an operator of the payment processing system, selectable advertising content from a financial instrument issuer; and

receiving, by the operator of the payment processing system, a payment from the financial instrument issuer.

13. The method for delivering content to a user of claim 12, wherein the method further comprises receiving, by a merchant associated with the point of sale device, a payment from the operator of the payment processing system.

14. The method for delivering content to a user of claim 10, wherein the advertising content comprises a coupon for goods or services:

(i) not purchased in the transaction; and

(ii) related to a good or a service purchased in the transaction.

15. The method for delivering content to a user of claim 10, wherein the advertising content comprises a coupon and an advertising message from a financial instrument issuer associated with the transaction.

16. A system delivering content to a user, wherein the system comprises:

a first means for receiving information regarding a transaction;

a second means for determining advertising content based at least in part on the information; and

a third means for communicating the content to the user.

17. The system delivering content to a user of claim 16, wherein the first means comprises a point of sale device.

18. The system delivering content to a user of claim 16, wherein the second means comprises a payment processing system.

19. The system delivering content to a user of claim 16, wherein the third means comprises a point of sale device.

20. The system delivering content to a user of claim 16, wherein the first means is integrated with the third means.