System and method for delivering user-specific streaming video advertising messages
First Claim
1. A system for delivering user-specific streaming video advertising messages to a user, the system comprising:
- a computer program running on a server communicatively connected to a communications network, the computer program comprising instructions for operating the system on a server;
a plurality of network access devices communicatively connected to the communications network and comprising at least a first device and a second device, wherein the plurality of users, which comprises at least a first user and a second user, operates the plurality of network access devices;
a streaming video function for delivering at least one game show and advertising messages to the plurality of users; and
a database comprising unique demographic information pertaining to at least the first user and the second user.
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Abstract
The invention relates to a network-based communications system and method for delivering user-specific streaming video advertising messages to a user. The system provides users free access to interactive streaming video television game shows that deliver advertising messages to the users, while providing demographic profiles of the users to the advertisers. The system includes a computer program running on a server communicatively connected to a communications network (e.g., the Internet), the computer program including instructions for operating the system on a server; a plurality of network access devices each operated by one user of a plurality of users, the plurality of network devices being communicatively connected to the communications network; a streaming video function for delivering advertising messages to the plurality of users; and a database including demographics pertaining to each user of the plurality of users.
45 Citations
20 Claims
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1. A system for delivering user-specific streaming video advertising messages to a user, the system comprising:
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a computer program running on a server communicatively connected to a communications network, the computer program comprising instructions for operating the system on a server; a plurality of network access devices communicatively connected to the communications network and comprising at least a first device and a second device, wherein the plurality of users, which comprises at least a first user and a second user, operates the plurality of network access devices; a streaming video function for delivering at least one game show and advertising messages to the plurality of users; and a database comprising unique demographic information pertaining to at least the first user and the second user. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising the steps of:
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(a) providing multiplayer access to a plurality of games, which comprises at least a first game, streamed through a communications network; (b) permitting access by a plurality of users, which comprises at least a first user and a second user, to the plurality of games using a plurality of network access devices, which comprises at least a first network access device and a second network access device, communicatively connected to the communications network, wherein at least the first user and the second user select at least the first game to play; (c) prior to allowing at least the first user to begin playing the game selected by the first user, delivering at least one questionnaire to the first user to collect demographic information pertaining to the first user; (d) analyzing the demographic information provided by at least the first user to determine marketing interests of the first user; (e) delivering targeted streaming advertisements to at least the first user, wherein the content of the advertisement is determined by the marketing and demographic information associated with the first user; and (f) providing a prize to the user who wins in at least the first game played. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification