SERVICE LEAP
First Claim
1. The Service Leap comprising a system and method consisting of several stages for providing services and branding existing and potential services characterized in that the stages such as customer journey nap, brand star, brand house and communication house provide a systematic process and tools for branding of existing and potential services with a view to increase their appeal to customers and their market value.
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Abstract
The Service Leap comprises of a system and method that provides a systematic process and tools for branding of existing and potential services with a view to increase their appeal to customers and their market value. The invention provides for creating branded services through a bottom up approach starting from every ‘touch point’ at which the service interacts with consumers and accomplishes the same through several process steps viz. customer journey map, brand star, brand house and communication house. It is specially developed to deal with the unique nature of service businesses unlike existing positioning models that are suited only for products.
28 Citations
11 Claims
- 1. The Service Leap comprising a system and method consisting of several stages for providing services and branding existing and potential services characterized in that the stages such as customer journey nap, brand star, brand house and communication house provide a systematic process and tools for branding of existing and potential services with a view to increase their appeal to customers and their market value.
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