METHOD AND SYSTEM FOR PROCESSING PUBLISHED CONTENT ON THE INTERNET
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Accused Products
Abstract
The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher'"'"'s feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.
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Citations
65 Claims
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1-44. -44. (canceled)
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45. A computer-implemented method, comprising:
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receiving a request for a web service from a publisher, the request including a location of a Really Simple Syndication (RSS) feed including RSS feed items to be provided with the web service; generating a unique identifier for an RSS feed item in the RSS feed, the unique identifier being appended to the RSS feed item; associating the unique identifier with the requested web service; and creating an augmented RSS feed that includes the requested web service and the unique identifier. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
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56. Software stored in a computer-readable media comprising instructions that when executed cause a processing device to perform operations comprising:
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receiving a request for a web service from a publisher, the request including a location of a Really Simple Syndication (RSS) feed including RSS feed items to be provided with the web service; generating a unique identifier for an RSS feed item in the RSS feed, the unique identifier being appended to the RSS feed item; associating the unique identifier with the requested web service; and creating an augmented RSS feed that includes the requested web service and the unique identifier. - View Dependent Claims (57, 58, 59)
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60. A computer-implemented method, comprising:
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receiving a request for a web service from a publisher, the request including a location of a feed including feed items to be provided with the web service; generating a unique identifier for a feed item in the feed, the unique identifier being appended to the feed item; associating the unique identifier with the requested web service; and creating an augmented feed that includes the requested web service and the unique identifier. - View Dependent Claims (61, 62)
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63. Software stored in computer readable media and comprising instructions executable by a processing devices and upon such execution cause the processing device to perform operations comprising:
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receiving a request for a web service from a publisher, the request including a location of a feed including feed items to be provided with the web service; generating a unique identifier for a feed item in the feed, the unique identifier being appended to the feed item; associating the unique identifier with the requested web service; and creating an augmented feed that includes the requested web service and the unique identifier. - View Dependent Claims (64, 65)
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Specification