METHOD AND SYSTEM FOR PROCESSING PUBLISHED CONTENT ON THE INTERNET

• US 20090254635A1
• Filed: 06/09/2009
• Published: 10/08/2009
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Granted Patent: US 8,239,494 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher'"'"'s feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.

Claims

1-44. -44. (canceled)

45. A computer-implemented method, comprising:

receiving a request for a web service from a publisher, the request including a location of a Really Simple Syndication (RSS) feed including RSS feed items to be provided with the web service;

generating a unique identifier for an RSS feed item in the RSS feed, the unique identifier being appended to the RSS feed item;

associating the unique identifier with the requested web service; and

creating an augmented RSS feed that includes the requested web service and the unique identifier.

46. The method of claim 45, further comprising:

identifying an additional RSS feed item in an updated RSS feed;

determining whether the additional feed item includes a unique identifier; and

generating a unique identifier for the additional feed item that does not include the unique identifier.

47. The method of claim 46 wherein identifying the additional RSS feed item comprises:

storing a first instance of the feed at a first time;

storing a second instance of the feed at a second time;

determining that the second instance is not the same as the first instance; and

associating a unique identifier with each additional feed item in the second instance.

48. The method of claim 45, further comprising:

identifying the feed items in the feed;

determining whether each of the feed items is associated with a unique identifier;

associating a unique identifier with each of the feed items that are not already associated with a unique identifier;

creating an association between each unique identifier and the requested web service;

appending the requested web service to each of the feed items that do not already include the requested web service; and

storing the augmented feed that includes the requested web service and the unique identifiers for each of the feed items.

49. The method of claim 45, wherein the location of the feed comprises a uniform resource locator.

50. The method of claim 45, further comprising determining whether each of the feed items in the augmented feed is associated with a unique identifier.

51. The method of claim 45, wherein the requested web service includes at least one service selected from a group of services consisting format conversion, advertisement insertion, statistics tracking, copyright insertion or copyright enforcement.

52. The method of claim 45, wherein a unique identifier for a feed item is based on a summary in the feed item.

53. The method of claim 45, wherein a unique identifier for a feed item is based on a body of the feed item.

54. The method of claim 45, wherein a unique identifier for a feed item is based on a publication date for the feed item.

55. The method of claim 45, wherein generating a unique identifier comprises:

identifying a body of the RSS feed item; and

hashing the body of the RSS feed item to generate the unique identifier.

56. Software stored in a computer-readable media comprising instructions that when executed cause a processing device to perform operations comprising:

receiving a request for a web service from a publisher, the request including a location of a Really Simple Syndication (RSS) feed including RSS feed items to be provided with the web service;

generating a unique identifier for an RSS feed item in the RSS feed, the unique identifier being appended to the RSS feed item;

associating the unique identifier with the requested web service; and

creating an augmented RSS feed that includes the requested web service and the unique identifier.

57. The software of claim 56, further comprising instructions that when executed cause a processing device to perform operations comprising:

identifying an additional RSS feed item in an updated RSS feed;

determining whether the additional feed item includes a unique identifier; and

generating a unique identifier for the additional feed item that does not include the unique identifier.

58. The software of claim 57, wherein identifying the additional RSS feed item comprises:

storing a first instance of the feed at a first time;

storing a second instance of the feed at a second time;

determining that the second instance is not the same as the first instance; and

associating a unique identifier with each additional feed item in the second instance.

59. The software of claim 56, further comprising instructions that when executed cause a processing device to perform operations comprising:

identifying the feed items in the feed;

determining whether each of the feed items is associated with a unique identifier;

associating a unique identifier with each of the feed items that are not already associated with a unique identifier;

creating an association between each unique identifier and the requested web service;

appending the requested web service to each of the feed items that do not already include the requested web service; and

storing the augmented feed that includes the requested web service and the unique identifiers for each of the feed items.

60. A computer-implemented method, comprising:

receiving a request for a web service from a publisher, the request including a location of a feed including feed items to be provided with the web service;

generating a unique identifier for a feed item in the feed, the unique identifier being appended to the feed item;

associating the unique identifier with the requested web service; and

creating an augmented feed that includes the requested web service and the unique identifier.

61. The method of claim 60, further comprising:

determining whether each feed item in the augmented feed is associated with a corresponding unique identifier; and

updating the augmented feed when one or more feed items is not associated with a corresponding unique identifier.

62. The method of claim 61, wherein determining whether each feed item in the augmented feed is associated with a corresponding unique identifier comprises:

identifying a first instance of the augmented feed at a first time;

identifying a second instance of the augmented feed at a second time; and

determining whether the first instance matches the second instance.

63. Software stored in computer readable media and comprising instructions executable by a processing devices and upon such execution cause the processing device to perform operations comprising:

receiving a request for a web service from a publisher, the request including a location of a feed including feed items to be provided with the web service;

generating a unique identifier for a feed item in the feed, the unique identifier being appended to the feed item;

associating the unique identifier with the requested web service; and

creating an augmented feed that includes the requested web service and the unique identifier.

64. The software of claim 63, further comprising instructions that when executed cause the processing device to perform operations comprising:

determining whether each feed item in the augmented feed is associated with a corresponding unique identifier; and

updating the augmented feed when one or more feed items is not associated with a corresponding unique identifier.

65. The software of claim 64, wherein determining whether each feed item in the augmented feed is associated with a corresponding unique identifier comprises:

identifying a first instance of the augmented feed at a first time;

identifying a second instance of the augmented feed at a second time; and

determining whether the first instance matches the second instance.