CLIENT-SIDE COMPOSING/WEIGHTING OF ADS

• US 20090254820A1
• Filed: 04/03/2008
• Published: 10/08/2009
• Est. Priority Date: 04/03/2008
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Sheppard, Adam, Lawler, Stephen L., Szeliski, Richard Stephen, Flake, Gary W., Drucker, Steven, Farouki, Karim, Lindsay, Donald James, Brewer, Brett D., Weir, Jeffrey Jon, Arcas, Blaise Aguera y, Kasperkiewicz, Tomasz
• Granted Patent: US 8,250,454 B2
• Time in Patent Office: Days
• US Class Current: 715/273
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

The claimed subject matter provides a system and/or a method that facilitates displaying relevant advertisements to a user. A display engine can browse a portion of image data during a browsing session. An evaluator can identify a context related to two or more concurrent and on-going browsing sessions. An ad selector can locate an ad from a data store based on the identified context and seamlessly incorporate and display the ad into at least one of the browsing sessions.

Claims

1. A system that facilitates displaying relevant advertisements to a user, comprising:

a display engine that browses a portion of image data during a browsing session;

an evaluator that identifies a context related to two or more concurrent and on-going browsing sessions; and

an ad selector that locates an ad from a data store based on the identified context and seamlessly incorporates and displays the ad into at least one of the browsing sessions.

2. The system of claim 1, the browsing session includes a portion of image data that represents a computer displayable multiscale image with at least two substantially parallel planes of view in which a first plane and a second plane are alternatively displayable based upon a level of zoom and which are related by a pyramidal volume, the multiscale image includes a pixel at a vertex of the pyramidal volume.

3. The system of claim 2, the evaluator identifies context related to at least one browsing session based on at least two or more planes of view navigated during the browsing session, the ad selector incorporates and displays an ad related to the identified context into the browsing session.

4. The system of claim 3, the second plane of view displays a portion of the first plane of view at one of a different scale or a different resolution.

5. The system of claim 3, the second plane of view displays a portion of the image data that is graphically or visually unrelated to the first plane of view.

6. The system of claim 3, the second plane of view displays a portion of the image data that is disparate than the portion of the image data associated with the first plan of view.

7. The system of claim 1, the browsing session includes a 3-dimensional (3D) virtual environment created from a plurality of 2-dimensional (2D) content of an image that is navigated by the user, each portion of 2D content includes a perspective of the image and a portion of the image which is aggregated to create the 3D virtual environment of such image.

8. The system of claim 7, the evaluator identifies context related to at least one browsing session based on at least one of the perspective of the image browsed within the 3D virtual environment or the portion of the image browsed within the 3D virtual environment, the ad selector incorporates and displays an ad related to the identified context into at least one of the browsing session or the 3D virtual environment.

9. The system of claim 1, the evaluator identifies a context with the browsing session by examining at least one of an application executing in connection with the browsing session, a user behavior within the browsing session, a portion of profile data, a browsing history related to a browsing session, usage of the browsing session, a portion of implicit user data, a portion of explicit user data, data related to a user preference, or ad interaction history for a user.

10. The system of claim 1, the evaluator identifies a context with the browsing session by examining at least one of an application version data, type of application, frequency of use of the application, copyright data for the application, manufacturer of the application, size of the application, a click frequency within the browsing session, scroll frequency within the browsing session, a portion of highlighting within the browsing session, an input received during the browsing session, input device location, a duration of browsing on a particular portion of data, an explicit tagging within the browsing session, a frequency of browsing a portion of data, a data feed subscription, or data related to a user setting for a personalized web site.

11. The system of claim 1, further comprising a plurality of disparate advertisers that manage a respective set of ads that are available for seamless incorporation into the data browsing session, the management includes at least one of an addition of an ad, a removal of an ad, a edit of an ad, a categorization of an ad, a definition of a target audience to an ad, a dynamic construction of an ad based upon the identified context of the browsing session, an ad approval, or an ad ranking.

12. The system of claim 11, at least one advertiser leverages data associated with ads automatically displayed based on generalized context with the two or more browsing sessions in order to extrapolate a popularity of the respective set of ads.

13. The system of claim 1, further comprising a group solicitor that communicates at least one of an ad, an offer, a discount, or a sale related to at least one of a good or a service based upon an accepted subscription to a group, the subscription is generated in connection with a portion of browsed data within two or more browsing sessions.

14. The system of claim 1, further comprising a consumer power component that enables a collection of consumers with a common interest in at least one of a good or service to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

15. The system of claim 1, further comprising a privatizer that ensures anonymity by protecting data related to a user that is utilizing the two or more browsing sessions, the data relates to at least one of credit card information, account information, a user name, a password, a portion of personal information, an address, a name, a date of birth, a phone number, a social security number, an income, an email address, a zip code, a work affiliation, an age, a height, a weight, or a personal task associated with a digital calendar.

16. The system of claim 15, the protected data relates to at least one of the following:

a group solicitor that that communicates at least one of an ad, an offer, a discount, or a sale related to at least one of a good or a service based upon an accepted subscription to a group, the subscription is generated in connection with a portion of browsed data within two or more browsing sessions;

or

a consumer power component that that enables a collection of consumers with a common interest in at least one of a good or service to be aggregated in order to provide an increase in buying power, wherein such buying power can justify a discount or price reduction.

17. A computer-implemented method that facilitates advertising within a browsing session exploring data on the Internet, comprising:

evaluating two or more concurrent and on-going browsing sessions related to a machine;

identifying a related context with the two or more browsing sessions;

verifying the relation meets or is above a relevancy threshold;

selecting an ad that corresponds to the identified context; and

presenting an ad to at least one browsing session based on the related context meeting or exceeding the relevancy threshold.

18. The method of claim 17, further comprising:

providing a subscription to a group for at least one of a buying power or a packaged discount; and

protecting private information for a group member to ensure anonymity.

19. The method of claim 17, further comprising:

presenting an ad to at least one browsing session based on a context associated with navigation on a portion of image data that includes a multiscale image having two or more substantially parallel planes of view to create pyramidal volume of space; and

presenting an ad to at least one browsing session based on a context associated with navigation within a 3D virtual environment comprised of a plurality of 2D content representative of an image with each portion of 2D content displaying a perspective and portion of the image.

20. A computer-implemented system that facilitates populating a browsing session with ads relevant to a user'"'"'s data browsing, comprising:

means for browsing a portion of image data during a browsing session;

means for identifying a context related to two or more concurrent and on-going browsing sessions;

means for locating an ad from a data store based on the identified context; and

means for seamlessly incorporating and displaying the ad into at least one of the browsing sessions.