Distribution Of Context Aware Content And Interactable Advertisements

• US 20090254824A1
• Filed: 04/08/2008
• Published: 10/08/2009
• Est. Priority Date: 04/08/2008
• Status: Abandoned Application

• Current Assignee: Gurvinder Singh
• Original Assignee: Gurvinder Singh
• Inventors: Singh, Gurvinder
• Application Number:
  US12/099,169
• Publication Number:
  US 20090254824A1
• Time in Patent Office: Days
• US Class Current: 715/716
• CPC Class Codes: G01C 21/3679 Retrieval, searching and output of POI information, e.g. hotels, restaurants, shops, filling stations, parking facilities G01C21/3611 takes precedence
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Disclosed herein is a method and system for providing context aware multimedia content and interactable advertisements of business services on visually distinct and mutually independent display sections on a mobile device screen of a user. A client application is provided on the mobile device. The client application sends a first request for multimedia content to a content server and a second request for the interactable advertisements to an advertisement server. The content server establishes context of the first request, selects the multimedia content based on established context, and renders the multimedia content on a first display section on the mobile device screen. The advertisement server establishes context of the second request, selects the interactable advertisements based on established context, and renders the interactable advertisements on a second display section on the mobile device screen. The user accesses the business services through the interactable advertisements using the client application.

Claims

1. A method of providing context aware multimedia content and interactable advertisements of business services on visually distinct and mutually independent display sections on a screen of a mobile device, comprising the steps of:

providing a client application on said mobile device of a user;

sending a first request for said context aware multimedia content by said client application to a content server, wherein said multimedia content comprises at least one of text content, image content, audio content, and video content;

sending a second request for said context aware interactable advertisements by the client application to an advertisement server;

establishing context of said first request and said second request based on a plurality of contextual parameters;

selecting said multimedia content and said interactable advertisements based on said established context, wherein the interactable advertisements comprise dynamic user interface components for enabling said user to activate one or more of a plurality of access functions on the client application to access said business services; and

rendering said selected multimedia content and said selected interactable advertisements to the client application on said visually distinct and mutually independent display sections on said mobile device screen;

whereby the context aware multimedia content and the context aware interactable advertisements are provided on the visually distinct and mutually independent display sections on the mobile device screen.

2. The method of claim 1, wherein said display sections comprise a first display section for displaying said rendered multimedia content, a second display section for displaying said rendered interactable advertisements, and a third display section for displaying said dynamic user interface components of the interactable advertisements.

3. The method of claim 1, further comprising a step of obtaining user information from the user on a host website, wherein the user information comprises content preferences of the user, user profile, and software and hardware capabilities of the mobile device of the user.

4. The method of claim 1, further comprising a step of obtaining service provider information from a plurality of service providers of the business services on a host website, wherein said service provider information comprises advertisements, advertising preferences associated with said dynamic user interface components to be displayed on the client application, contact information, promotional coupons, sales coupons, multimedia download content, and driving directions to locations of the business services.

5. The method of claim 4, wherein said advertisements comprise advertisement banner images, coupon images, promotional audio downloads, promotional video downloads, phone numbers of the business services, addresses of the business services, and business service delivery constraints.

6. The method of claim 1, wherein said context of the first request is established by the content server and said context of the second request is established by the advertisement server.

7. The method of claim 1, wherein said step of establishing said context of the first request and the second request comprises a step of determining location of the mobile device based on global positioning system capabilities of the mobile device.

8. The method of claim 1, wherein said contextual parameters comprises one of location of the mobile device, date, time in said location, weather, events, traffic at the location, multimedia content previously rendered to the mobile device, user profile, preferences of the user, request patterns of the user, multimedia content and advertisement usage by the user over a predefined period of time, software and hardware capabilities of the mobile device, and any combination thereof.

9. The method of claim 1, wherein the selected multimedia content and the selected interactable advertisements are rendered independently to the client application based on predefined criteria, wherein said predefined criteria comprises time of expiry allotted for display of the multimedia content and the interactable advertisements, activities performed by the user on the client application, change in location of the mobile device, and change in schedule of events at said location.

10. The method of claim 1, wherein said access functions comprise calling the business services, sending one of voice messages and text messages to the business services, obtaining directions to locations of the business services, obtaining promotional coupons and sales coupons of the business services, downloading the multimedia content from business service websites, and accessing said business service websites.

11. The method of claim 10, wherein said directions to said locations of the business services are displayed on the client application as one of a text based direction, a static map, and a global positioning system direction map.

12. The method of claim 1, wherein one or more of said dynamic user interface components enable the user to navigate through a list of said access functions displayed as an advertisement menu on the client application.

13. A system for providing context aware multimedia content and interactable advertisements of business services on visually distinct and mutually independent display sections on a screen of a mobile device, comprising:

a client application provided on said mobile device of a user, comprising;

a graphical user interface for displaying said context aware multimedia content and interactable advertisements of said business services on said visually distinct and mutually independent display sections, wherein said display sections comprise a first display section and a second display section;

a request transfer module for sending a first request for said context aware multimedia content to a content server and a second request for said context aware interactable advertisements to an advertisement server;

said content server, comprising;

a content context establishment module for establishing context of said first request based on a plurality of contextual parameters;

a content selection module for selecting said multimedia content from a content database based on said established context of the first request;

a content delivery module for rendering said selected multimedia content to said client application on said first display section of said graphical user interface on said mobile device screen;

said advertisement server, comprising;

an advertisement context establishment module for establishing context of said second request based on said contextual parameters;

an advertisement selection module for selecting said interactable advertisements from an advertisement database based on said established context of the second request, wherein the interactable advertisements comprise dynamic user interface components for enabling said user to activate one or more of a plurality of access functions to access the business services; and

an advertisement delivery module for rendering said selected interactable advertisements to the client application on said second display section of the graphical user interface on the mobile device screen.

14. The system of claim 13, wherein said graphical user interface displays said dynamic user interface components on a third display section, wherein the dynamic user interface components enable the user to make phone calls to the business services, send one of voice messages and text messages to the business services, obtain directions to locations of the business services, obtain promotional coupons and sales coupons of the business services, download the multimedia content from business service websites, and access said business service websites.

15. The system of claim 13, wherein the client application further comprises a global positioning system module for transferring global positioning system coordinates of the mobile device of the user to a location server.

16. The system of claim 15, wherein said location server performs reverse geocoding of said transferred global positioning system coordinates from said global positioning system module to determine location of the mobile device.

17. The system of claim 16, wherein the location server comprises a location database for storing location based information, wherein said location based information comprises weather at said location, time in the location, traffic at the location, schedule of events at the location.

18. The system of claim 13, further comprising a web server, wherein said web server comprises a user and service provider information database for storing user information and service provider information.

19. The system of claim 18, wherein said user information comprises content preferences of the user, user profile, and software and hardware capabilities of the mobile device of the user, further wherein said service provider information comprises advertisements, advertising preferences associated with the dynamic user interface components to be displayed on the client application, contact information, promotional coupons, sales coupons, multimedia download content, and driving directions to locations of the business services of service providers.

20. The system of claim 13, wherein said advertisement database stores interactable advertisements comprising advertisement banner images, coupon images, promotional audio downloads, promotional video downloads, phone numbers of the business services, addresses of the business services, and business service delivery constraints.

21. The system of claim 13, wherein said content database stores the multimedia content comprising text content, image content, audio content, and video content.

22. The system of claim 13, wherein the content server further comprises a content timer module for determining duration of display for said rendered multimedia content to the client application.

23. The system of claim 13, wherein the advertisement server further comprises an advertisement timer module for determining duration of display for said rendered interactable advertisements to the client application.

24. A computer program product comprising computer executable instructions embodied in a computer-readable medium, wherein said computer program product comprises:

a first computer parsable program code for providing a client application on a mobile device of a user;

a second computer parsable program code for sending a first request for context aware multimedia content;

a third computer parsable program code for sending a second request for context aware interactable advertisements of business services;

a fourth computer parsable program code for establishing context of said first request and said second request based on a plurality of contextual parameters;

a fifth computer parsable program code for selecting said multimedia content and said interactable advertisements based on said established context;

a sixth computer parsable program code for rendering said selected multimedia content to said client application on a first display section on a screen of said mobile device;

a seventh computer parsable program code for rendering said selected interactable advertisements to the client application on a second display section on said mobile device screen; and

an eighth computer parsable program code for enabling said user to access said business services rendered as the interactable advertisements to the client application.