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INTERACTIVE HOST-AWARE ADVERTISING

  • US 20090254846A1
  • Filed: 04/02/2008
  • Published: 10/08/2009
  • Est. Priority Date: 04/02/2008
  • Status: Abandoned Application
First Claim
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1. One or more computer-readable media have computer-executable instructions embodied thereon for performing a method of enabling an advertisement to interact with a software application, the method comprising:

  • receiving advertising content that is useable to host an advertisement in the software application in an area of a user interface of the software application, wherein the advertising content includes,(1) an advertisement to be presented within the area; and

    (2) an object that includes product information and that can be interacted with by the software application, wherein the product information relates to a product offering that is being promoted by the advertisement;

    presenting the advertisement within the software application; and

    enabling an interaction method with the software application such that the product information is utilized by the software application to present a presentation that becomes part of a work of the software application such that a the software application can then be utilized to modify imported product information.

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