System And Method For Providing Short Message Targeted Advertisements Over A Wireless Communications Network
First Claim
1. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
- storing a plurality of messages in a database, the stored messages being associated with one or more locations, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message;
detecting location information of a wireless communications device;
selecting a message in the database associated with the detected location;
transmitting the message to the wireless communications device;
receiving an acknowledgement from the wireless communications device of receipt of the transmitted message; and
storing a confirmation of the transmitted message.
6 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on certain wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device that is specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describer their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographics codes that are associated with the messages.
52 Citations
27 Claims
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1. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
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storing a plurality of messages in a database, the stored messages being associated with one or more locations, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message; detecting location information of a wireless communications device; selecting a message in the database associated with the detected location; transmitting the message to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted message; and storing a confirmation of the transmitted message. - View Dependent Claims (2, 3, 4, 5)
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6. A method for transmitting an advertisement over a wireless network to a wireless communications device, the method comprising:
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storing a plurality of advertisements in an advertisements database, the advertisements being requested to be transmitted to wireless communications devices by a respective advertiser; storing information pertaining to a plurality of wireless communications devices in a devices database; storing in an advertisers database a list of advertisers requesting transmission of advertisements stored in the advertisements database, wherein the advertisers are associated with advertiser account information; detecting the presence of the wireless communications device in a location; detecting an identification of the wireless communications device; selecting an advertisement in the database associated with the detected location; storing the selected advertisement to be transmitted to the wireless communications devices in a pending database; transmitting the selected advertisement to the wireless communications device; deleting the transmitted, selected advertisement from the pending database; and storing a confirmation of the transmitted, selected advertisement. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method for transmitting an advertisement over a wireless network to a wireless communications device, the wireless network in communication with an advertisements database containing a plurality of advertisements to be transmitted and an advertisers database containing account information of advertisers sponsoring advertisements in the advertisements database, the method comprising:
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detecting the presence of the wireless communications device in a location; detecting an identification of the wireless communications device; selecting an advertisement in the database associated with the detected location; storing the selected advertisement to be transmitted to the wireless communications devices in a pending database; transmitting the selected advertisement to the wireless communications device; deleting the transmitted, selected advertisement from the pending database; and storing a confirmation of the transmitted, selected advertisement. - View Dependent Claims (13, 14, 15)
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16. A method for transmitting advertisements over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database containing a plurality of advertisements and a users database containing identification data of a plurality of wireless communications devices, and wherein the advertisements and the identification data are associated with at least one category code, the method comprising:
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detecting identification information of a wireless communications device operating in the wireless network; selecting an advertisement in the database associated with at least one category code that is associated with the wireless communications device in the users database; transmitting the advertisement stored to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement over a reverse control channel; and storing a confirmation of the transmitted advertisement. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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23. A method for transmitting advertisement coupons over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database containing a plurality of advertisement coupons and a users database containing identification data of a plurality of wireless communications devices, wherein the advertisement coupons are associated with respective advertisers, the method comprising:
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detecting identification information of a wireless communications device operating in the wireless network; transmitting an advertisement coupon to the wireless communications device; receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement coupon; storing a confirmation of the transmitted advertisement coupon.
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24. A system for transmitting messages over a wireless network to wireless communications devices, comprising:
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an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers, wherein the advertisements are associated with one or more locations; an advertisers database for storing a list of advertisers requesting transmission of advertisements stored in the advertisements queue, wherein advertisers are associated with advertiser account information; a processor for receiving location information of wireless communications devices selecting advertisements in the advertisements queue associated with the location of the respective wireless communications devices; a transmitter for transmitting the selected advertisements to the respective wireless communications devices; and an acknowledgements processor for receiving acknowledgements from wireless communications devices, wherein the transmitter re-transmits the selected advertisements to the respective wireless communications devices until either an acknowledgement is received in the acknowledgements processor or a time period has elapsed since the first transmission of the selected advertisement. - View Dependent Claims (25)
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26. A system for transmitting messages over a wireless network to a wireless communications devices, comprising:
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an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers, wherein the advertisements are associated with one or more category codes; a users database for storing user identification information of wireless communications devices operating on the wireless network, wherein the user identification information includes one or more category codes associated with preferences of the respective user; a processor for receiving user identification information of a wireless communications device and selecting an advertisement in the advertisements queue associated with at least one category code in the user identification information; and a transmitter for transmitting the selected advertisement to the respective wireless communications device; a consumer response processor receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement and storing a confirmation of the transmitted message.
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27. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
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storing a plurality of messages in a database, wherein the stored messages is associated with one or more locations, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message; detecting location information of a wireless communications device; selecting a message in the database associated with the detected location; transmitting the message to the wireless communications device; keeping a history log of transmitted messages in an account associated with the respective advertiser sponsoring the message.
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Specification