ADVERTISING IN A STREAMING MEDIA ENVIRONMENT
First Claim
1. A method, comprising:
- selecting a media content from a content database having content of a plurality of artists and media labels based on a request of a user of a social community environment;
streaming the media content from a central server associated with the central database to the user without requiring consideration of the user to access the media content; and
generating an advertisement that is displayed to the user when the media content is streamed to the user.
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Accused Products
Abstract
A method, system and apparatus of advertising in a streaming media environment are disclosed. In one embodiment, a method includes selecting a media content from a content database having content of a plurality of artists and media labels based on a request of a user of a social community environment, streaming the media content from a central server associated with the central database to the user without requiring consideration of the user to access the media content, and generating an advertisement that is displayed to the user when the media content is streamed to the user. The method may include selecting a good and/or a service being marketed in the advertisement based on an artist, an album, a track, a genre, a type, and/or a tempo of the media content and/or based on interests defined in a user profile associated with the user.
116 Citations
20 Claims
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1. A method, comprising:
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selecting a media content from a content database having content of a plurality of artists and media labels based on a request of a user of a social community environment; streaming the media content from a central server associated with the central database to the user without requiring consideration of the user to access the media content; and generating an advertisement that is displayed to the user when the media content is streamed to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method comprising:
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generating an advertisement that is targeted toward a user playing a streaming media content from a central server based on a characteristic of a media content currently being streamed and a meta-data of the advertisement; and providing a bidding mechanism to advertisers to compete for placement of the advertisement in streams of the media content to the user and to other users. - View Dependent Claims (13, 14, 15, 16)
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17. A system, comprising:
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a central server to stream a media content to a user and to select an advertisement to be simultaneously displayed with the media content being streamed; a content database associated with the central server having the media content and other media content of a plurality of artists and media labels based on a request of a user of a social community environment; and a client device to display the advertisement that is displayed to the user when the media content is streamed to the user without requiring consideration from the user to access the media content. - View Dependent Claims (18, 19, 20)
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Specification