Methods and apparatus to monitor audience exposure to media using duration-based data
First Claim
1. A method to monitor media exposure in a public establishment, comprising:
- determining a duration of exposure to an information medium based on transaction information associated with access to a public establishment;
determining a first duration value based on the duration of exposure;
determining a second duration value indicative of a duration for which the information medium is accessible within the public establishment; and
determining an exposure performance value based on the first and second duration values indicative of an exposure performance of the information medium.
5 Assignments
0 Petitions
Accused Products
Abstract
Example methods, apparatus, and articles of manufacture to monitor audience exposure to media using duration-based data are disclosed. A disclosed example method involves determining a duration of exposure to an information medium based on transaction information associated with access to a public establishment, determining a first duration value based on the duration of exposure, and determining a second duration value indicative of a duration for which the information medium is accessible within the public establishment. The example method also involves determining an exposure performance value based on the first and second duration values indicative of an exposure performance of the information medium.
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Citations
44 Claims
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1. A method to monitor media exposure in a public establishment, comprising:
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determining a duration of exposure to an information medium based on transaction information associated with access to a public establishment; determining a first duration value based on the duration of exposure; determining a second duration value indicative of a duration for which the information medium is accessible within the public establishment; and determining an exposure performance value based on the first and second duration values indicative of an exposure performance of the information medium. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. (canceled)
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21. (canceled)
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22. An apparatus to monitor media exposure in a public establishment, comprising:
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a duration measure generator to determine a duration of exposure to an information medium based on transaction information associated with access to the public establishment and determine a first duration value based on the duration of exposure; a data interface to obtain a second duration value indicative of a duration for which the information medium is accessible within the public establishment; and a performance measure generator to determine an exposure performance value based on the first and second duration values indicative of an exposure performance of the information medium. - View Dependent Claims (23, 24, 25, 27, 28, 29, 31, 32, 33, 35, 36, 37, 39, 40)
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26. (canceled)
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30. (canceled)
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34. (canceled)
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38. (canceled)
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41. (canceled)
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42. (canceled)
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43. A machine accessible medium having instructions stored thereon that, when executed, cause a machine to:
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determine a duration of exposure to an information medium based on transaction information associated with access to a public establishment; determine a first duration value based on the duration of exposure; determine a second duration value indicative of a duration for which the information medium is accessible within the public establishment; and determine an exposure performance value based on the first and second duration values indicative of an exposure performance of the information medium.
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44-63. -63. (canceled)
Specification