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Method and system for media initialization via data sharing

  • US 20090265218A1
  • Filed: 12/11/2008
  • Published: 10/22/2009
  • Est. Priority Date: 04/17/2008
  • Status: Active Grant
First Claim
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1. A computer-based method for estimating media performance on advertising space inventory, comprising:

  • selecting at least one media cell that shares one or more common attributes with a target media cell;

    estimating a mean revenue per impression of the selected media cell; and

    predicting a revenue per impression of the target media cell based on the estimated mean revenue per impression of the selected media cell.

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