Apparatus and method for providing cell-based advertisement broadcast service in broadband wireless communication system

• US 20090265235A1
• Filed: 04/16/2009
• Published: 10/22/2009
• Est. Priority Date: 04/16/2008
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Moon, Sang-Jun, Ha, Ji-Hye, Lee, Sung-Won, Kong, Dong-Keon
• Granted Patent: US 8,700,467 B2
• Time in Patent Office: Days
• US Class Current: 705/14.570
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Provided is an apparatus and method for providing a cell-based advertisement broadcast service in a broadband wireless communication system. In an advertisement broadcast service of a service interface server in the broadband wireless communication system, an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel is received from a service provider. The received advertisement content transmission request message is transmitted to an MCBCS controller.

Claims

1. A method for providing an advertisement broadcast service of a service interface server in a wireless communication system, the method comprising:

receiving an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel from a service provider; and

transmitting the received advertisement content transmission request message to a MultiCast and BroadCast Service (MCBCS) controller.

2. The method of claim 1, wherein the advertisement content transmission request message contains at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, a channel number, information about whether to perform a Quality of Service (QoS) process, and information about whether to perform a start alert process.

3. The method of claim 1, further comprising:

receiving an advertisement content transmission response message containing a Uniform Resource Locator (URL) of a content server, which is to store the content, from the MCBCS controller; and

transmitting the received advertisement content transmission response message to the service provider.

4. The method of claim 1, further comprising:

setting the QoS of the corresponding content in connection with a QoS server upon receiving a QoS reservation request message containing the information about the advertisement broadcast content from the MCBCS controller; and

transmitting a QoS reservation response message containing the QoS setting results to the MCBCS controller.

5. The method of claim 1, further comprising:

upon receiving a paging request message containing the information about the advertisement broadcast zone from the MCBCS controller, transmitting the received paging request message to a Radio Access Station (RAS) in the corresponding zone in connection with a paging server; and

upon receiving a paging response message containing the paging results from the RAS, transmitting the received paging response message to the MCBCS controller.

6. A method for providing an advertisement broadcast service of a MultiCast and BroadCast Service (MCBCS) controller in a wireless communication system, the method comprising:

receiving an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel from a service interface server; and

transmitting an advertisement content transmission response message containing a Uniform Resource Locator (URL) of a content server, which is to store the content, to the service interface server.

7. The method of claim 6, wherein the advertisement content transmission request message contains at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, a channel number, information about whether to perform a Quality of Service (QoS) process, and information about whether to perform a start alert process.

8. The method of claim 7, further comprising:

transmitting a QoS reservation request message containing the information about the advertisement broadcast content to the service interface server if the information about whether to perform the QoS process indicates that the QoS process is to be performed; and

receiving a QoS reservation response message containing the QoS setting results from the service interface server.

9. The method of claim 7, further comprising:

transmitting a paging request message containing the information about the advertisement broadcast zone to the service interface server if the information about whether to perform the start alert process indicates that the start alert process is to be performed; and

receiving a paging response message containing the paging results from the service interface server.

10. The method of claim 6, further comprising:

establishing the connection with a Mobile Station (MS) in the advertisement broadcast zone;

transmitting a content request message containing the information about the advertisement broadcast content to the content server;

receiving the corresponding content from the content server; and

transmitting the received content to the MS through the established connection.

11. An apparatus for providing an advertisement broadcast service in a wireless communication system, the apparatus comprising:

a service provider transmitting an advertisement content transmission request message containing at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel; and

a service interface server receiving the advertisement content transmission request message from the service provider and transmitting the received advertisement content transmission request message to a MultiCast and BroadCast Service (MCBCS) controller.

12. The apparatus of claim 11, further comprising:

the MCBCS controller transmitting an advertisement content transmission response message containing a Uniform Resource Locator (URL) of a content server, which is to store the content, to the service interface server upon receiving the advertisement content transmission request message from the service interface server,

wherein the service interface server receives the advertisement content transmission response message from the MCBCS controller and transmits the received advertisement content transmission response message to the service provider.

13. The apparatus of claim 12, wherein the service provider stores the content in the content server by using the URL.

14. The apparatus of claim 12, wherein the advertisement content transmission request message contains at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, a channel number, information about whether to perform a Quality of Service (QoS) process, and information about whether to perform a start alert process.

15. The apparatus of claim 14, wherein

the MCBCS controller detects the information about whether to perform the QoS process, and transmits a QoS reservation request message containing the information about the advertisement broadcast content to the service interface server if the information about whether to perform the QoS process indicates that the QoS process is to be performed;

and

the service interface server setting the QoS of the content in connection with a QoS server upon receiving the QoS reservation request message, and transmits a QoS reservation response message containing the QoS setting results to the MCBCS controller.

16. The apparatus of claim 14, wherein

the MCBCS controller detects the information about whether to perform the start alert process, transmits a paging request message containing the information about the advertisement broadcast zone to the service interface server if the information about whether to perform the start alert process indicates that the start alert process is to be performed, and receives a paging response message containing the paging results form the service interface server;

and

the service interface server transmits, upon receiving the paging request message, the received paging request message to a Radio Access Station (RAS) in the advertisement broadcast zone in connection with a paging server, and transmits, upon receiving the paging response message containing the paging results from the RAS, the received paging response message to the MCBCS controller.

17. The apparatus of claim 16, wherein further comprising the RAS in the advertisement broadcast zone that performs a paging process with a Mobile Station (MS) in the advertisement broadcast zone and transmits the paging response message containing the paging results to the service interface server.

18. The apparatus of claim 12, wherein the MCBCS controller establishes the connection with a Mobile Station (MS) in the advertisement broadcast zone, transmits a content request message containing the information about the advertisement broadcast content to the content server, and transmits, upon receiving the content from the content server, the received content to the MS through the established connection.