AGGREGATION AND USE OF INFORMATION RELATING TO A USERS CONTEXT FOR PERSONALIZED ADVERTISEMENTS
First Claim
Patent Images
1. A method comprising:
- receiving context information relating to a current state of a user, the context information including device presence information that is automatically generated by communication devices associated with the user and user preference information;
selecting an advertisement to present to the user based on the context information;
determining, based on the device presence information, to which of the communication devices to send the selected advertisement; and
transmitting the selected advertisement to the determined communication device for presentation to the user.
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Abstract
Information, called context information, relating to a current state of a user may be aggregated. In one implementation, the context information may include information that is automatically generated by communication devices of the user and information, submitted by the user, that relates to the user'"'"'s state. The context information may be used to provide personalized advertisements for the user.
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Citations
25 Claims
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1. A method comprising:
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receiving context information relating to a current state of a user, the context information including device presence information that is automatically generated by communication devices associated with the user and user preference information; selecting an advertisement to present to the user based on the context information; determining, based on the device presence information, to which of the communication devices to send the selected advertisement; and transmitting the selected advertisement to the determined communication device for presentation to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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receiving context information relating to a current state of a user, the context information including device presence information that is automatically generated by a communication device associated with the user and including a geographic location of the communication device; selecting an advertisement to present to the user based on the geographic location of the communication device, in which advertisements corresponding to merchants are selected according to a distance between the merchants and the geographic location of the communication device; and transmitting the selected advertisement to the communication device for presentation to the user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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one or more processors; and computer readable media coupled to the one or more processors, the computer readable media storing programming instructions for execution by the one or more processors, the programming instructions including; instructions to maintain context information relating to a current state of a user, the context information including device presence information that is automatically generated by communication devices of the user and user preference information; instructions to select an advertisement to present to the user based on the context information; instructions to determine, based on the device presence information, to which of the communication devices to send the selected advertisement; and instructions to transmit the selected advertisement to the determined communication device for presentation to the user. - View Dependent Claims (19, 20, 21, 22, 23)
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24. A computer-readable media containing processing instructions, that when executed by one or more processors, cause the processors to:
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receive context information relating to a current state of a user, the context information including device presence information that is automatically generated by a communication device associated with the user and including a geographic location of the communication device; select an advertisement to present to the user based on the geographic location of the communication device, in which advertisements corresponding to merchants are selected according to a distance between the merchants and the geographic location of the communication device; and transmit the selected advertisement to the communication device for presentation to the user. - View Dependent Claims (25)
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Specification