System and method for creation, distribution and tracking of advertising via electronic networks

• US 20090265243A1
• Filed: 04/04/2009
• Published: 10/22/2009
• Est. Priority Date: 12/24/2005
• Status: Active Grant

• Current Assignee: Rich Media Club, LLC (Rich Media Worldwide), Rich Media Worldwide
• Original Assignee: Rich Media Club, LLC (Rich Media Worldwide)
• Inventors: Bernstein, Fred, Karassner, Brad, Mentchoukov, Nikolai, Edwards, Alan, Tchibirev, Igor
• Granted Patent: US 11,004,090 B2
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.

Claims

1. A system for the creation, distribution and tracking of electronic advertisements on an electronic communications network, comprising:

a system-end computer equipped and configured for communications via said electronic communications network with one or more electronic network advertisement display locations that are made available by one or more ad publishers on a cost per use basis for displaying said advertisements, said one or more electronic advertisement display locations having one or more content display page triggering areas and one or more ad content display page rendering areas,

one or more electronic ad content files made available by one or more licensors of said electronic ad content files for selection by system advertiser users for licensing, for use in creating an electronic advertisement,

a dispatcher server communicating with said system-end computer and one or more electronic network ad display locations containing a database that stores one or more files containing parameters and commands for retrieving said selected electronic ad content files and assembling and displaying said electronic ad content files as an advertisement at one or more of said one or more electronic network advertisement display locations as well as system advertiser user bids for display of said advertisements at one or more or said one or more electronic network advertisement display locations,

one or more electronic ad content servers configured and equipped for electronic network communications communicating with said dispatcher server and electronic network advertisement display locations and having said one or more electronic ad content files stored thereon,

a tracking server communicating with said dispatcher server and said one or more electronic network ad display locations for tracking of usage of said one or more licensed electronic advertisement content files and said one or more electronic network advertisement display locations,

an ad module comprising a software application that is embedded at said one or more electronic advertisement display locations and which, when activated, causes an auction to be conducted to select an advertisement to be displayed at said one or more electronic network ad display locations based at least in part on said advertiser bids stored at said dispatcher server, which in turn causes said ad parameter and command file for said selected advertisement to be activated, thereby retrieving said electronic ad content files from said one or more ad servers and assembling and displaying said ad at said one or more electronic network ad display locations, also sending a one-way non-conversational message from said dispatcher server with tracking data to said tracking server, enabling billing of said advertiser for use of said one or more licensed electronic ad content files and display of said licensed electronic ad content files at said one or more electronic ad display locations, and payment of said ad content licensors and said ad publishers providing said one or more ad display locations,

one or more network communications interface software applications for interfacing with system users and also providing a menu for selection of one or more of said advertising content files made available for licensing for use in creating an advertisement, selection of one or more of said electronic network advertisement display locations for display of said advertisement, creating a file in said dispatcher server database that contains parameters and commands to retrieve, assemble and display said one or more advertisement content files as an advertisement at said one or more selected advertisement display locations and advertiser bids for display of said advertisement content files at said one or more selected advertisement display locations, creating an ad module for placement at a designated content rendering area at said one or more electronic network advertisement display locations, receiving from system users data designating one or more ad content display page triggering areas on said one or more electronic network advertisement display locations that, when determined to be within an electronic network advertisement display location viewer'"'"'s browser window dimensions and scrolling position, will result in activation of said ad module, causing said auction to occur and causing the winning bidder'"'"'s designated licensed ad content files being rendered in said ad content display page rendering area where said ad module is located, and for creating a record, for storage in said system dispatcher server database, that contains said data, assigning an identification code to said data record and generating a tag/link to be placed on said one or more ad content display pages, said tag/link including a reference to said data record identification code and a link to a system custom software application, and

one or more system custom software applications for generating and writing to said designated ad content display page a correlator code to determine when said designated ad content display page triggering area is within a content viewer'"'"'s browser window dimensions and scrolling position, for dynamically generating a marker for said designated ad content display page rendering area where said ad module is located, and for communicating with said correlator code to cause said one or more ad content files to be rendered in said ad content display page rendering area where said ad module is located when said correlator code detects that said designated ad content display page triggering area is within said content viewer'"'"'s browser window dimensions and scrolling position, as well as calculation, upon use, of the total cost-per-use of said one or more licensed ad content files and total cost per use of said one or more advertisement display locations.

2. The system of claim 1, wherein said tracking utilizes file server direct connection.

3. The system of claim 1, wherein said content files are made available for licensing on a cost-per-use basis.

4. The system of claim 1, further comprising means for a system advertiser user to upload information about said advertiser user'"'"'s products/services into said system and means for completing e-commerce transactions via said system involving purchase of said products/services from said system advertiser user in response to said system advertiser user'"'"'s advertisement.

5. The system of claim 1, wherein said dispatcher server database ad parameter file further includes keyword terms that said ad will be associated with and said system advertiser user'"'"'s bid for display of said advertisement at said display location in response to said keyword terms being referenced by a network user by action at said display location.

6. The system of claim 1, wherein said system advertiser user bids comprise the sum of the product of said cost per use rate for each of said one or more licensed ad content files multiplied by the number of times said ad content files are used by said advertiser, and the product of said cost per use rate of said one or more electronic network advertisement content display locations selected by said advertiser for display of said one or more licensed ad content files multiplied by the number of times said one or more ad content files are displayed at said one or more electronic network advertisement display locations.

7. The system of claim 1, wherein said advertiser bids are specified by said system advertiser users.

8. The system of claim 1, wherein said auction to select an advertisement to be displayed at said ad display location is based at least in part on one or more parameters of said advertisements selected from the group consisting of:

click-through rate, ad space size, display region and ad type.

9. The system of claim 1, wherein said tracking server further tracks display of each ad to calculate and charge said system advertiser user the amount bid for each display.

10. The system of claim 1, wherein said network comprises the Internet.

11. The system of claim 1, wherein said network comprises a cable communications network.

12. The system of claim 1, wherein said network comprises a cellular communications network.

13. The system of claim 1, wherein said network comprises a satellite communications network.

14. The system of claim 1, wherein said network comprises one or more networks selected from the group consisting of local area computer networks, wide area computer networks, the Internet, cable communications networks, satellite communications networks, television frequency networks, radio frequency communications networks, powerline communications networks and cellular communications networks.

15. The system of claim 1, further comprising means for ad publishers to participate in a barter-based advertising exchange network wherein said ad publishers contribute advertising impressions/views in said ad publishers'"'"' electronic network ad display locations in exchange for impressions/views of said ad publishers'"'"' own advertisements at other ad publisher'"'"'s electronic network ad display locations.

16. The system of claim 15, wherein said ad publishers contribute more ad impression/views than they receive in exchange such that a pool or inventory of available impressions/views is available for selection and use by system advertiser users and ad publishers.

17. The system of claim 1, wherein said correlator code retrieves content rendering activity data from said viewer'"'"'s browser and communicates same to said tracking server for storage of content rendering activity data.

18. The system of claim 1, wherein said ad module receives content rendering activity data from said correlator code and communicates same to said tracking server for storage of said content rendering activity data.

19. The system of claim 18, wherein said content rendering activity data is sent from said billboard module to said tracking server via file server direct connection communication.

20. The system of claim 1, wherein said one or more ad content display page rendering areas within said one or more electronic network advertisement display locations and said one or more ad content display page triggering areas are the same areas.

21. The system of claim 1, wherein each said ad content display page triggering area has positional coordinates, said viewer'"'"'s browser window dimensions and scrolling position have positional coordinates, and said correlator code determines when said designated ad content display page triggering area is within a content viewer'"'"'s browser window dimensions and scrolling position by determining whether there is correspondence between the positional coordinates of said ad content display page triggering area and the positional coordinates of said viewer'"'"'s browser window dimensions and scrolling position.

22. The system of claim 1, wherein said one or more content files to be rendered in said one or more ad module content display page areas are rendered when the said designated ad content display page triggering area is partially within said content viewer'"'"'s browser window dimensions and scrolling position.

23. The system of claim 1, further comprising one or more software applications for compilation and presentation of reports pertaining to content rendering activity data with respect to said one or more ad content display page rendering areas of said one or more ad content display pages.

24. The system of claim 23, wherein said reports pertaining to content rendering activity data further comprise reports comparing content rendering activity at two or more ad content display page rendering areas located within the same ad content display page.

25. The system of claim 24, wherein said ad content display page rendering areas within said same ad content display page that are compared in said reports comprise one or more areas selected from the group consisting of the top of said ad content display page, above the fold of said ad content display page, below the fold of said ad content display page and the bottom of said ad content display page.

26. The system of claim 23, wherein said reports comprise data pertaining to how long said content was rendered to said viewer at said ad content display page rendering area.

27. The system of claim 23, wherein said reports comprise data pertaining to the number of said viewers to whom said content was rendered at said ad content display page rendering area.

28. The system of claim 23, wherein said reports comprise data pertaining to the geographic location of said viewers to whom said content was rendered at said ad content display page area.

29. The system of claim 23, wherein said reports comprise data pertaining to browser versions used by said viewers to whom said content was rendered at said ad content display page area.

30. The system of claim 23, wherein said reports comprise data pertaining to how many times said content was rendered to said viewers at said ad content display page rendering area.

31. The system of claim 23, wherein said reports comprise data pertaining to viewer click activity with respect to said content rendered to said viewers at said ad content display page rendering area.

32. The system of claim 1, wherein said one or more system custom software applications further comprise means for creating a unique identification code that is assigned to each content viewer/browser.

33. The system of claim 32, wherein said means for creating a unique identification code that is assigned to each content viewer/browser comprises said correlator code.

34. A method for licensing of electronic advertisement content for use in creation of an advertisement on an electronic network, comprising the steps of:

selecting one or more advertisement content files previously stored in electronic file format in an advertisement server configured for network communications and made available for licensing on a cost-per-use basis for use in creating an ad for placement at an electronic network location,

selecting one or more advertisement display locations on said electronic network, said advertisement display locations being provided by one or more ad publishers for use by advertisers on a cost per use basis to display said one or more licensed advertisement content files,

storing as a record the network location address of said one or more advertisement display locations where said one or more selected advertisement files will be displayed, the server location address for said advertisement files, as well as the total cost-per-use of the licensed content comprising said files and the total cost per use of said one or more advertisement display locations, and tracking parameters in an ad parameter and command file stored in said dispatcher server-based database for use in retrieving, assembling and displaying said ad files,

embedding in said ad display location an ad module software application that is executed when a network user acts on said ad display location to communicate with said dispatcher server to retrieve said stored ad parameter and command file, which in turn communicates with said ad server to retrieve, assemble and display said licensed ad content files as an advertisement for the network user and calculates the total cost-per-use to be charged to the advertiser for both use of said one or more licensed content files and display of said one or more ad at said ad display locations, and

controlling the rendering of said advertisements on said designated electronic network ad content display rendering area of said electronic network ad content display location based on determination of when a pre-defined area of said ad content display location is within a viewer'"'"'s browser window dimensions and scrolling position.

35. The method of claim 34, wherein said step of controlling the rendering of said advertisements further comprises the steps of:

designating an area on said electronic network ad content display location that, when determined to be within a viewer'"'"'s browser window dimensions and scrolling position, will trigger said ad module software application, and

generating and writing a correlator code to said one or more electronic network ad content display locations which determines whether said designated area of said electronic network ad display location is within said viewer'"'"'s browser window dimensions and scrolling position and generates a marker for said one or more designated electronic network advertisement content display locations where said one or more designated ad content files are to be rendered, and which, when the designated electronic network ad display location is within said viewer'"'"'s browser window dimensions and scrolling position, causes said ad module application to be activated, causing said designated ad content files to be rendered at said electronic network ad content display location.

36. The method of claim 34, wherein said content is licensed for use on a recurring cost-per-use basis.

37. The method of claim 34, further comprising the step of storing in said ad parameter and command file one or more keyword terms with which said ad will be associated.

38. The method of claim 37, further comprising the step of storing in said ad parameter and command file the advertiser'"'"'s bid amount for display of said ad at a specified location when one or more of said specified keyword terms are referenced by a network user at said ad display location, and selecting the ad to be displayed at said ad display location via a real-time auction based at least in part on a ranking of said advertiser bids for same.

39. The method of claim 37, wherein said advertiser bids comprise the product of said advertiser'"'"'s licensed ad content total cost-per-use multiplied by said ad'"'"'s usage count.

40. The method of claim 37, wherein said advertiser bids are specified by said advertisers.

41. The method of claim 38, wherein said real-time auction to select the ad to be displayed is based at least in part on one or more parameters of said advertisements, selected from the group consisting of:

click-through rate, ad space size, display region and ad type.

42. The method of claim 34, wherein said electronic communications network comprises one or more networks selected from the group consisting of local area computer networks, wide area computer networks, the Internet, cable communications networks, satellite communications networks, television networks, radio networks, powerline communications networks and cellular communication networks.

43. The method of claim 34, wherein said one or more content files to be rendered in said one or more ad content display page areas are rendered when the said designated ad content display page triggering area is partially within said content viewer'"'"'s browser window dimensions and scrolling position.

44. The method of claim 34, further comprising the step of compiling and presenting reports pertaining to content rendering activity data with respect to said one or more ad content display page rendering areas of said one or more ad content display pages.

45. The method of claim 44, wherein said step of compiling and presenting reports further comprises comparing content rendering activity at ad content display page rendering areas located within the same ad content display page.

46. The method of claim 44, wherein said ad content display page rendering areas within said same ad content display page comprise one or more areas selected from the group consisting of the top of said ad content display page, above the fold of said ad content display page, below the fold of said ad content display page and the bottom of said ad content display page.

47. The method of claim 44 wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to how long said content was rendered to said viewer at said ad content display page rendering area.

48. The method of claim 44 wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to time that the browser window was minimized, tabbed away from, or otherwise covered by another browser or application window.

49. The method of claim 44, wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to the number of said viewers to whom said content was rendered at said ad content display page rendering area.

50. The method of claim 44, wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to the geographic location of said viewers to whom said content was rendered at said ad content display page area.

51. The method of claim 44, wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to browser versions used by said viewers to whom said content was rendered at said ad content display page area.

52. The method of claim 44, wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to how may times said content was rendered to said viewers at said ad content display page rendering area.

53. The method of claim 44, wherein said step of compiling and presenting reports further comprises compiling and presenting data pertaining to viewer click through activity with respect to said content rendered to said viewers at said ad content display page rendering area.

54. The method of claim 34, further comprising the step of creating and assigning a unique identification code to each content viewer/browser.

55. The method of claim 54, wherein said step of creating and assigning said unique identification code to each content viewer/browser is accomplished by said correlator code.

56. The method of claim 54 wherein said step of creating and assigning said unique identification code to each content viewer/browser is accomplished by said system server-side application.

57. A method for ad publishers to exchange ad views/impressions via bartering, comprising the following steps:

contributing ad views/impressions available on an ad publisher'"'"'s network location to a system for the creation, distribution and tracking of electronic advertisements on a network, comprising a system-end computer equipped and configured for communications via said electronic communications network with one or more electronic network advertisement display locations that are made available by one or more ad publishers on a cost per use basis for displaying said advertisements, said one or more electronic advertisement display locations having one or more content display page triggering areas and one or more ad content display page rendering areas,

one or more electronic ad content files made available by one or more licensors of said electronic ad content files for selection by system advertiser users for licensing, for use in creating an electronic advertisement,

a dispatcher server communicating with said system-end computer and one or more electronic network ad display locations containing a database that stores one or more files containing parameters and commands for retrieving said selected electronic ad content files and assembling and displaying said electronic ad content files as an advertisement at one or more of said one or more electronic network advertisement display locations as well as system advertiser user bids for display of said advertisements at one or more or said one or more electronic network advertisement display locations,

one or more electronic ad content servers configured and equipped for electronic network communications communicating with said dispatcher server and electronic network advertisement display locations and having said one or more electronic ad content files stored thereon,

a tracking server communicating with said dispatcher server and said one or more electronic network ad display locations for tracking of usage of said one or more licensed electronic advertisement content files and said one or more electronic network advertisement display locations,

an ad module comprising a software application that is embedded at said one or more electronic advertisement display locations and which, when activated, causes an auction to be conducted to select an advertisement to be displayed at said one or more electronic network ad display locations based at least in part on said advertiser bids stored at said dispatcher server, which in turn causes said ad parameter and command file for said selected advertisement to be activated, thereby retrieving said electronic ad content files from said one or more ad servers and assembling and displaying said ad at said one or more electronic network ad display locations, also sending a one-way non-conversational message from said dispatcher server with tracking data to said tracking server, enabling billing of said advertiser for use of said one or more licensed electronic ad content files and display of said licensed electronic ad content files at said one or more electronic ad display locations, and payment of said ad content licensors and said ad publishers providing said one or more ad display locations,

one or more network communications interface software applications for interfacing with system users and also providing a menu for selection of one or more of said advertising content files made available for licensing for use in creating an advertisement, selection of one or more of said electronic network advertisement display locations for display of said advertisement, creating a file in said dispatcher server database that contains parameters and commands to retrieve, assemble and display said one or more advertisement content files as an advertisement at said one or more selected advertisement display locations and advertiser bids for display of said advertisement content files at said one or more selected advertisement display locations, creating an ad module for placement at a designated content rendering area at said one or more electronic network advertisement display locations, receiving from system users data designating one or more ad content display page triggering areas on said one or more electronic network advertisement display locations that, when determined to be within an electronic network advertisement display location viewer'"'"'s browser window dimensions and scrolling position, will result in activation of said ad module, causing said auction to occur and causing the winning bidder'"'"'s designated licensed ad content files being rendered in said ad content display page rendering area where said ad module is located, and for creating a record, for storage in said system dispatcher server database, that contains said data, assigning an identification code to said data record and generating a tag/link to be placed on said one or more ad content display pages, said tag/link including a reference to said data record identification code and a link to a system custom software application, and

one or more system custom software applications for generating and writing to said designated ad content display page a correlator code to determine when said designated ad content display page triggering area is within a content viewer'"'"'s browser window dimensions and scrolling position, for dynamically generating a marker for said designated ad content display page rendering area where said ad module is located, and for said correlator code to cause said one or more ad content files to be rendered in said one or more ad content display page rendering areas where said ad module is located when said correlator code detects that said designated ad content display page triggering area is within said content viewer'"'"'s browser window dimensions and scrolling position, as well as calculation, upon use, of the total cost-per-use of said one or more licensed ad content files and total cost per use of said one or more advertisement display locations,

thereby creating an inventory pool of available ad views/impressions on said system for use by ad publishers and other advertisers seeking to publish their ads, and

providing to said ad publishers in exchange for said contributed ad views/impressions the right to display said ad publishers'"'"' own ads using network location views/impressions selected from said inventory of said contributed ad views/impressions.

58. The method of claim 57 wherein said ad publishers contribute to said system more ad views/impressions than said ad publishers are provided in exchange therefor.

59. A system for creation, distribution, tracking and controlling the rendering of content via an electronic communications network at a designated content rendering area of an ad content display page to one or more viewers having a network communications device with a browser software application with adjustable window dimensions and scrolling position, for perceiving ad content display pages within said browser'"'"'s window dimensions and scrolling position, comprising:

a system-end computer equipped and configured for communications via said electronic communications network, including one or more computer processing units and means for communicating with one or more ad content display pages that have one or more of said content rendering areas and one or more ad content display page triggering areas on said pages, and a system server including a database that stores one or more records containing data pertaining to said one or more ad content display pages, said one or more ad content display page triggering areas, said one or more ad content display page rendering areas and said one or more content files,

one or more content file servers which house one or more content files,

one or more network communications interface software applications for receiving from system users data designating one or more ad content display pages, one or more ad content display page rendering areas within said one or more ad content display pages, one or more ad content display page triggering areas that, when determined to be within a pre-defined distance outside of an ad content display page viewer'"'"'s browser window dimensions and scrolling position, will result in content being rendered in said ad content display page rendering area, and one or more content files for rendering at said one or more designated content rendering areas of said one or more ad content display pages; and

for creating a record, for storage in said system server database, that contains said data, assigning an identification code to said data record and generating a tag/link to be placed on said one or more ad content display pages, said tag/link including a reference to said data record identification code and a link to a system custom software application;

one or more system custom software applications for generating and writing to said designated ad content display page a correlator code to determine when said designated ad content display page triggering area is within said pre-defined distance outside of a content viewer'"'"'s browser window dimensions and scrolling position, for dynamically generating a marker for said designated ad content display page rendering area, and for said correlator code to cause said one or more content files to be rendered in said one or more ad content display page rendering areas when said correlator code detects that said designated ad content display page triggering area is within said pre-defined distance outside of said content viewer'"'"'s browser window dimensions and scrolling position, and

a billboard module software application that is embedded at said specified ad content display page rendering area and which communicates with said system server and said correlator code and which, when said specified ad content display page triggering area is within said pre-defined distance outside of the dimensions and scrolling position of said viewer'"'"'s browser window, causes said content files to be retrieved from said one or more content servers and rendered at said specified ad content display page rendering area.

60. The system of claim 59, wherein said one or more ad content display page rendering areas within said one or more ad content display pages and said one or more ad content display page triggering areas are the same areas.

61. The system of claim 59, wherein said correlator code retrieves content rendering activity data from said viewer'"'"'s browser and said ad content display page.

62. The system of claim 59, further comprising a tracking server for communicating with said ad content display page and said system server for storage of content rendering activity data retrieved from said viewer'"'"'s browser and said ad content display page.

63. The system of claim 60, wherein said content rendering activity data is sent from said billboard module to said tracking server via file server direct connection communication.

64. The system of claim 59, wherein said ad content display page triggering area has positional coordinates, said pre-defined distance outside said viewer'"'"'s browser window dimensions and scrolling position has positional coordinates, and said viewer'"'"'s browser window dimensions and scrolling position have positional coordinates, and said correlator code determines when said designated ad content display page triggering area is within said pre-defined distance outside of a content viewer'"'"'s browser window dimensions and scrolling position by determining whether there is correspondence between the positional coordinates of said ad content display page triggering area and the positional coordinates of said area that is said pre-defined distance outside said viewer'"'"'s browser window dimensions and scrolling position.

65. The system of claim 59, wherein said network comprises one or more networks selected from the group consisting of local area computer networks, wide area computer networks, the Internet, cable communications networks, satellite communications networks, television frequency networks, radio frequency communications networks, powerline communications networks and cellular communications networks.

66. The system of claim 61, further comprising one or more software applications for compilation and presentation of reports pertaining to content rendering activity data with respect to said one or more ad content display page rendering areas of said one or more ad content display pages.

67. The system of claim 61, wherein said content rendering activity data retrieved via said correlator code comprises data pertaining to content rendering activity at ad content display page rendering areas located within the same ad content display page.

68. The system of claim 61, wherein said ad content display page rendering areas within said same ad content display page comprise one or more areas selected from the group consisting of the top of said ad content display page, above the fold of said ad content display page, below the fold of said ad content display page and the bottom of said ad content display page.

69. The system of claim 61, wherein said content rendering activity data retrieved via said correlator code comprises one or more of the data selected from the group consisting of how long said content was rendered to said viewer at said ad content display page rendering area, considering whether the browser window was minimized, tabbed away from, or otherwise covered by another browser or application window, the number of said viewers to whom said content was rendered at said ad content display page rendering area, the geographic location of said viewers to whom said content was rendered at said ad content display page area, browser versions used by said viewers to whom said content was rendered at said ad content display page area, how may times said content was rendered to said viewers at said ad content display page rendering area, and viewer click activity with respect to said content rendered to said viewers at said ad content display page rendering area.

70. The system of claim 59, wherein said one or more system custom software applications further comprise means for creating a unique identification code that is assigned to each content viewer/browser.

71. The system of claim 70, wherein said means for creating a unique identification code that is assigned to each content viewer/browser comprises said correlator code.