METHODS AND APPARATUS FOR SURVEILLANCE AND TARGETED ADVERTISING

• US 20090265244A1
• Filed: 07/27/2007
• Published: 10/22/2009
• Est. Priority Date: 07/28/2006
• Status: Abandoned Application

• Current Assignee: David M. Marmour, Gad Shachar, Haim Fleminger
• Original Assignee: David M. Marmour, Gad Shachar, Haim Fleminger
• Inventors: Marmour, David M., Fleminger, Haim, Shachar, Gad
• Application Number:
  US12/375,469
• Publication Number:
  US 20090265244A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Methods and apparatus are shown for providing targeted media through video surveillance. One or more video streams are received at a computing system from one or more video cameras in a consumer environment. Content of at least one of the one or more video streams is analyzed at the computing system. Media content is selected in accordance with the analysis of the at least one of the one or more video streams. Media content is transmitted from the computing system to one or more monitors in the consumer environment.

Claims

1. A method of providing targeted media through video surveillance comprising the steps of:

receiving one or more video streams at a computing system from one or more video cameras in a consumer environment;

analyzing content of at least one of the one or more video streams at the computing system;

selecting media content in accordance with the analysis of the at least one of the one or more video streams; and

transmitting media content from the computing system to one or more monitors in the consumer environment.

2. The method of claim 1, wherein the computing system comprises a recording and media computing system in the consumer environment.

3. The method of claim 2, wherein the step of analyzing content is conducted automatically at the recording and media computing system.

4. The method of claim 3, wherein the step of analyzing content comprises the steps of:

preparing a demographic report at the recording and media computing system based on the analysis of the content of the at least one of the one or more video streams; and

transmitting at least one of the demographic report and the one or more video streams from the recording and media computing system to at least one back office server.

5. The method of claim 4, wherein at least one of the demographic report and the one or more video streams is transmitted via the Internet.

6. The method of claim 4, wherein the step of selecting media content comprises the steps of:

analyzing at least one of the demographic report and the one or more video streams at the at least one back office server; and

selecting media content automatically in accordance with the analysis of at least one of the demographic report and the one or more video streams.

7. The method of claim 6, wherein, in the step of transmitting media content, the media content is transmitted from the at least one back office server to the one or more monitors via the Internet and the recording and media computing system.

8. The method of claim 1, wherein the computing system comprises a remote computing system, and wherein, in the step of receiving one or more video streams, the one or more video streams are received at the remote computing system via a recording and media computing system in the consumer environment.

9. The method of claim 8, wherein the step of analyzing content is conducted manually by a user of the remote computing system.

10. The method of claim 8, wherein the step of selecting media content is conducted manually by a user of the remote computing system.

11. The method of claim 1, wherein:

the computing system comprises at least one back office server;

in the step of receiving one or more video streams, the one or more video streams are received at the at least one back office server via a recording and media computing system in the consumer environment;

the step of analyzing content is conducted automatically at the at least one back office server; and

the step of selecting media content is conducted automatically at the at least one back office server.

12. The method of claim 1, wherein:

the computing system comprises at least one back office server;

in the step of receiving one or more video streams, the one or more video streams are received at the at least one back office server via a recording and media computing system in the consumer environment;

the step of analyzing content is conducted manually by user of the at least one back office server; and

the step of selecting media content is conducted manually by a user of the at least one back office server.

13. The method of claim 1, wherein the step of receiving one or more video streams comprises the step of recording at least one of the one or more video streams at a recording and media computing system.

14. The method of claim 1, wherein the step of analyzing content comprises the step of determining demographic information of one or more consumers from at least one of the one or more video streams in the consumer environment.

15. The method of claim 1, wherein the step of analyzing content comprises the step of determining a number of consumers in the consumer environment via at least one of the one or more video streams.

16. The method of claim 1, wherein, in the step of selecting media content, the media content is selected to target one or more consumers in the consumer environment.

17. The method of claim 1, wherein, in the step of transmitting media content, the media content is transmitted from at least one back office server to a recording and media computing system, and from the recording and media computing system to the one or more monitors in the consumer environment.

18. The method of claim 1, further comprising the steps of:

determining effects of the media content with respect to consumer activity in the consumer environment; and

preparing and providing a report to advertisers regarding the effects of the media content in the consumer environment.

19. A surveillance and media system comprising:

one or more video cameras in a consumer environment that transmit one or more video streams captured in the consumer environment;

at least one monitor displayed in the consumer environment that displays received media content;

at least one server that stores media content and transmits selected media content in accordance with an analysis of at least one of the one or more video streams; and

a recording and media computing system in the consumer environment that receives and records the at least one of the one or more video streams from the one or more video cameras, receives media content from the at least one server and transmits the media content for display on the one or more monitors.

20. The surveillance and media system of claim 19, further comprising at least one remote computing system that receives at least one of the one or more video streams from the recording and media computing system and allows for selection of media content from the at least one server.

22. The recording and media computing system of claim 20, further comprising a demographics system that analyzes at least one of the one or more video streams, prepares a demographic report in accordance with the at least one of the one or more video streams and transmits the demographic report to at least one back office server.

21. A recording and media computing system of a surveillance and media system comprising:

a surveillance system that receives one or more video streams from one or more video cameras and records at least one of the one or more video streams; and

a media system that receives media content selected in accordance with an analysis of at least one of the one or more video streams and transmits the media content to one or more monitors.

23. The recording of media computing system of claim 21, further comprising a router for transmission of information through and reception of information from the Internet.

24. Apparatus for providing targeted media through video surveillance, comprising:

a memory; and

at least one processor coupled to the memory and operative to;

(i) receive one or more video streams at a computing system from one or more video cameras in a consumer environment;

(ii) analyze content of at least one of the one or more video streams at the computing system;

(iii) selecting media content in accordance with the analysis of the at least one of the one or more video streams; and

(iv) transmit media content from the computing system to one or more monitors in the consumer environment.

25. A method for providing targeted media through video surveillance, the method comprising the steps of:

instantiating first computer instructions onto a computer readable medium, the first computer instructions configured to receive one or more video streams at a computing system from one or more video cameras in a consumer environment;

instantiating second computer instructions onto a computer readable medium, the second computer instructions configured to analyze content of at least one of the one or more video streams at the computing system;

instantiating third computer instructions onto a computer readable medium, the third computer instructions configured to selecting media content in accordance with the analysis of the at least one of the one or more video streams; and

instantiating fourth computer instructions onto a computer readable medium, the further computer instructions configured to transmit media content from the computing system to one or more monitors in the consumer environment.

26. A method of providing surveillance and media to a consumer environment comprising the steps of:

providing an Internet connection for a subscribing consumer environment;

providing hardware and software for the subscribing consumer environment required for surveillance and media;

coordinating and conducting installation of the surveillance and media system in the subscribing consumer environment using the hardware, software and Internet connection;

selling media slots for display in the subscribing consumer environment;

integrating advertisements corresponding to sold media slots into a media loop for display in the subscribing consumer environment;

selecting advertisements and content for display in the subscribing consumer environment in accordance with an analysis of a video stream of the surveillance and media system;

charging advertisers in accordance with views of respective advertisements as determined by a demographic system of the surveillance and media system; and

providing a report to advertisers regarding the success rate of advertisements in the consumer environment.