METHODS AND APPARATUS FOR INTERACTIVE ADVERTISING
First Claim
1. A method for interactive advertising, the method comprising:
- presenting a plurality of user interface elements;
presenting an interactive user interface element, said interactive element placed so as not to obscure any of the plurality of user interface elements, said interactive element being a graphical depiction selected from the group consisting of graphical depictions of an envelope, a greeting card, a gift box, a container, and a package; and
receiving a selection of the interactive user interface element.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and apparatus for interactive advertising. A user may optionally select some or all of the interactive advertising for storage for later viewing or use. For example, in one embodiment, the user may have access to a personalized storage space for digital information and by, e.g., selecting a hyperlink, store the interactive advertising to the personalized storage space. The storage of particular advertisements can itself be used to select further advertisements, or may itself constitute valuable data that may be made available to advertisers or other third parties. For example, ad response rates, user feedback, and refined user model attributes may be provided to advertisers to facilitate subsequent marketing and ad delivery efforts. The selection of an advertisement may be used to influence the selection and display of subsequent advertisements to that particular user or to other similarly-characterized users as discussed below.
36 Citations
15 Claims
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1. A method for interactive advertising, the method comprising:
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presenting a plurality of user interface elements; presenting an interactive user interface element, said interactive element placed so as not to obscure any of the plurality of user interface elements, said interactive element being a graphical depiction selected from the group consisting of graphical depictions of an envelope, a greeting card, a gift box, a container, and a package; and receiving a selection of the interactive user interface element. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A user interface for interactive advertising, the user interface comprising:
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a plurality of user interface elements; an interactive user interface element, said interactive element placed so as not to obscure any of the plurality of user interface elements, said interactive element being a graphical depiction selected from the group consisting graphical depictions of an envelope, a greeting card, a gift box, a container and a package; and a receiver for receiving a selection of the interactive user interface element. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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Specification