System and/or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server
First Claim
1. A local advertisement server, comprising:
- a network connection to a central advertising network located remote from the local advertisement server;
a storage location configured to store an advertisement database, the advertisement database including advertisements received from the central advertising network via the network connection along with content control data associated with each said advertisement;
a local connection to one or more peripheral devices located in the same location as the local advertisement server; and
a display controller configured to cause the one or more peripheral devices connected to the local advertisement server via the local connection to display at least some of the advertisements received from the central advertising network in dependence on the content control data associated with the advertisements.
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Accused Products
Abstract
Certain exemplary embodiments disclosed herein relate to systems and/or methods for distributing advertisements from a central advertisement network to one or more peripheral devices at a location via a local advertisement server. In certain exemplary embodiments, the local advertisement server within a location receives advertisements from the central advertisement network and rebroadcasts them to peripheral devices within that location. Advertising information may be tracked and reported, e.g., for accounting, revenue-sharing, and/or other purposes in certain exemplary embodiments. Thus, in certain exemplary embodiments, the distribution of advertisements is provided to peripherals via a non-web- and non-PC-dependent network. Moreover, in certain exemplary embodiments, reporting and advertising related communications are substantially bi-directional regardless of device type. Certain exemplary embodiments provide revenue sharing among some or all of the central advertising network provider, the proprietors of locations, operators tasked with maintaining the local ad server and/or the peripheral devices, etc.
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Citations
20 Claims
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1. A local advertisement server, comprising:
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a network connection to a central advertising network located remote from the local advertisement server; a storage location configured to store an advertisement database, the advertisement database including advertisements received from the central advertising network via the network connection along with content control data associated with each said advertisement; a local connection to one or more peripheral devices located in the same location as the local advertisement server; and a display controller configured to cause the one or more peripheral devices connected to the local advertisement server via the local connection to display at least some of the advertisements received from the central advertising network in dependence on the content control data associated with the advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An advertising method for providing a plurality of electronic advertisements to peripheral display devices distributed across a plurality of locations, the method comprising:
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providing a plurality of local advertisement servers, each said local advertisement server being located at a different location; providing a central advertising network located remote from the local advertisement servers; distributing at least some electronic advertisements from the central advertising network to the local advertisement servers via network connections provided to the respective local advertisement servers; storing, via storage locations provided to the respective local advertisement servers, advertisement databases, the advertisement databases including electronic advertisements received from the central advertising network via the respective network connection along with content control data associated with each said electronic advertisement; maintaining, at each said local advertisement server, at least one advertisement queue; wherein each said local server further comprises a display controller configured to cause any peripheral display devices connected thereto to display at least some of the electronic advertisements received from the central advertising network in dependence on the content control data associated with the electronic advertisements and the respective at least one advertisement queue, wherein each said electronic advertisement is one of a leader board, banner, or media clip, and wherein the content control data for each electronic advertisement comprises indications of how and when the associated electronic advertisement should be displayed. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification