METHOD AND SYSTEM FOR PROVIDING AN IN-SITE SALES WIDGET

• US 20090271250A1
• Filed: 04/24/2009
• Published: 10/29/2009
• Est. Priority Date: 04/25/2008
• Status: Abandoned Application

• Current Assignee: DoApp Incorporated (Naviga Inc.)
• Original Assignee: DoApp Incorporated (Naviga Inc.)
• Inventors: Carr, Pete, Beavers, Wade, Borrillo, David, Sriver, Joseph
• Application Number:
  US12/429,884
• Publication Number:
  US 20090271250A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0613 Third-party assisted

Abstract

Commerce widgets placed on webpages allow a full purchase transaction (browsing, selecting, and buying the product) to take place on the content owner'"'"'s site (the host site). Webmasters may set the sale price and collect statistics on buyer behavior and habits. By keeping the entire transaction on the webpage, a visitor/customer is not redirected to another website. In addition, purchases may be made from within a displayed video stream.

Claims

1. A method for completing a web-based sales transaction, comprising:

selecting a sales offer, in part, based on a content of a webpage;

responsive to a request for a widget from a web browser parsing the webpage, transmitting the widget to the web browser for execution and display on the webpage, wherein the widget displays the sales offer;

receiving a purchase order from the widget submitted by a user;

transmitting the purchase order to a fulfillment module for fulfillment; and

storing the purchase order and related information as a sales transaction.

2. The method of claim 1, wherein the fulfillment module is a third party server.

3. The method of claim 1, wherein the widget is associated with a video stream.

4. The method of claim 3, further comprising:

transmitting a video stream to the widget for display to the visitor.

5. The method of claim 1, wherein the purchase order includes multiple products stored in a site shopping cart.

6. The method of claim 1, further comprising:

aggregating sales statistics of prior purchase orders received from the widget; and

responsive to an administrator request, displaying the aggregated sales statistics.

7. The method of claim 1, further comprising:

responsive to receiving administrator-selected options, generating widget settings associated with the widget, wherein administrator-selected options include a fulfillment method, selected products to sell via the widget, and prices of the selected products.

8. A server for completing a web-based sales transaction, comprising:

a memory, the memory configured to store a plurality of sales offers;

a network interface; and

a processor, the processor configured to

select a sales offer from the plurality of sales offers, in part, based on a content of a webpage,

responsive to a request for a widget from a web browser parsing the webpage, transmit the widget to the web browser for execution and display on the webpage, wherein the widget displays the sales offer, wherein the request is received via the network interface,

receive a purchase order from the widget submitted by a user,

transmit the purchase order to a fulfillment module for fulfillment, and

store the purchase order and related information as a sales transaction.

9. The server of claim 8, wherein the fulfillment module is a third party server.

10. The server of claim 8, wherein the widget is associated with a video stream.

11. The server of claim 10, the processor further configured to transmit a video stream to the widget for display to the visitor.

12. The server of claim 8, wherein the purchase order includes multiple products stored in a site shopping cart.

13. The server of claim 8, the processor further configured to

aggregate sales statistics of prior purchase orders received from the widget, and

responsive to an administrator request, display the aggregated sales statistics.

14. The server of claim 8, the processor further configured to

responsive to receiving administrator-selected options, generate widget settings associated with the widget, wherein administrator-selected options include a fulfillment method, selected products to sell via the widget, and prices of the selected products.

15. A computer-readable storage medium including instructions for execution on a processor, the instructions adapted to provide a method for completing a web-based sales transaction, the method comprising:

selecting a sales offer, in part, based on a content of a webpage;

responsive to a request for a widget from a web browser parsing the webpage, transmitting the widget to the web browser for execution and display on the webpage, wherein the widget displays the sales offer;

receiving a purchase order from the widget submitted by a user;

transmitting the purchase order to a fulfillment module for fulfillment; and

storing the purchase order and related information as a sales transaction.

16. The medium of claim 15, wherein the fulfillment module is a third party server.

17. The medium of claim 15, wherein the widget is associated with a video stream.

18. The medium of claim 17, the method further comprising:

transmitting a video stream to the widget for display to the visitor.

19. The medium of claim 15, wherein the purchase order includes multiple products stored in a site shopping cart.

20. The medium of claim 15, the method further comprising:

aggregating sales statistics of prior purchase orders received from the widget;

responsive to an administrator request, displaying the aggregated sales statistics; and

responsive to receiving administrator-selected options, generating widget settings associated with the widget, wherein administrator-selected options include a fulfillment method, selected products to sell via the widget, and prices of the selected products.