COMMERCE AND ADVERTISEMENT BASED ON EXPLICIT CONSUMER'S VALUE COST PROPOSITION

• US 20090271255A1
• Filed: 04/24/2008
• Published: 10/29/2009
• Est. Priority Date: 04/24/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Gounares, Alexander G., Dani, Nishant V., Utter, Brian James, Conte, Michael
• Application Number:
  US12/109,136
• Publication Number:
  US 20090271255A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

System(s) and method(s) are provided to drive commercial transactions and advertisement based on explicit consumer'"'"'s value-cost propositions. Value-cost propositions express consumer'"'"'s desires with respect to parameters related to a commercial transaction product price point, sensitivity to price and time, preferred shipping mechanism(s), contractor reputation, supply chain utilized by contractor, and so on. A component registers consumers to submit their value-cost propositions, and aggregates the information so conveyed to generate a market latent demand. The latter is conveyed to a set of advertisers, who respond to the latent demand by (i) adjusting their cost-profit propositions or (ii) countering the consumer'"'"'s value-cost propositions. Commerce driven through explicit value-cost propositions can be effected within an intent-compensation user price incentive scheme, wherein compensation is issued through advertisement in response to consumer'"'"'s conveyed intent, which includes value-cost propositions, in engaging in a commercial transaction with a service platform.

Claims

1. A system that facilitates commerce and advertisement, the system comprising:

a component that registers a set of consumers;

a component that receives a set of value-cost propositions from the set of registered consumers;

a component that generates a consumer latent demand; and

an advertisement management component that delivers an advertisement in response to the consumer latent demand.

2. The system of claim 1, the consumer latent demand is based at least in part on aggregated value-cost propositions.

3. The system of claim 1, a value-cost proposition comprises at least one of a product price point, a sensitivity to price and time, a preferred shipping mechanism, a contractor reputation, a supply chain utilized by a contractor.

4. The system of claim 1, further comprising a storage component that stores the set of value-cost propositions.

5. The system of claim 1, further comprising a storage component that retains intelligence on a registered agent.

6. The system of claim 2, wherein the advertisement management component adds an item in a value-cost proposition through a one-touch action, wherein the one-touch action is at least one of a single click, a single tap, a single aural expression, a single biometric snapshot.

7. The system of claim 2, wherein the advertisement management component displays an advertisement in response to a received set of value-cost propositions.

8. The system of claim 4, wherein the advertisement management component includes:

an advertisement content store that retains advertisement content;

a component that optimizes an advertisement'"'"'s content in accordance with the intelligence stored on the registered agent;

a component that optimizes an advertisement'"'"'s format in accordance with at least one device in the set of registered devices; and

a component that analyzes a registered agent'"'"'s response to an optimized advertisement.

9. The system of claim 4, further comprising an advertisement spend management component that allocates an advertisement payment towards compensation.

10. The system of claim 1, further comprising a component that compensates the registered agent via advertisement spend in return for the agent'"'"'s intent, wherein the intent includes a value-cost proposition.

11. The system of claim 7, wherein a compensation is delivered through an agent'"'"'s action elicited through the advertisement, the compensation customized based at least in part on a set of value-cost propositions.

12. The system of claim 9, the component that compensates the registered agent includes:

a component that accounts awarded compensation to a registered agent;

an antifraud component that mitigates fraudulent compensation; and

a component that retains compensation records.

13. A method for driving commerce and advertisement through explicit consumer value-cost proposition(s), the method comprising:

registering an agent;

receiving a value-cost proposition from the registered agent; and

delivering an advertisement in response to the received value-cost proposition.

14. The method of claim 13, a value-cost proposition comprises at least one of a product price point, a sensitivity to price and time, a preferred shipping mechanism, a contractor reputation, a supply chain utilized by a contractor.

15. The method of claim 13, further comprising:

storing the agent'"'"'s value-cost proposition; and

storing agent intelligence collected through the registering act.

16. The method of claim 15, further comprising:

aggregating a set of received value-cost propositions;

creating a profile of agent latent demand based at least in part on the aggregated value-cost propositions, the profile is created as a function of time; and

conveying the profile to a set of advertisers.

17. The method of claim 16, aggregating a set of received value-cost propositions includes:

receiving agent intelligence collected through a registration process;

collecting information associated with the agent according to a privacy policy;

inferring a value-cost proposition for an agent and notifying the agent; and

aggregating the agent intelligence, the collected information on the agent, and the inferred value-cost proposition.

18. The method of claim 17, delivering an advertisement in response the received value-cost proposition includes:

receiving aggregated consumer intelligence associated with a set of value-cost propositions;

adjusting advertisement content and format based at least in part on the received intelligence; and

adjusting advertisement delivery based at least in part on the received intelligence.

19. The method of claim 15, further comprising:

receiving a payment to display the advertisement;

allocating a portion of the payment to compensate an agent based at least in part on an agent'"'"'s commercial intent and a value-cost proposition; and

delivering an advertisement associated with the agent'"'"'s commercial intent and value-cost proposition.

20. A computer-readable medium having code stored thereon that, when executed by a computer, cause the computer to carry out the following acts:

receiving a set of value-propositions;

storing the set of received value-cost propositions. aggregating a set of received value-cost propositions;

creating a profile of consumer latent demand based at least in part on the aggregated value-cost propositions;

conveying the profile of consumer latent demand to a set of advertisers; and

delivering an advertisement in response to the profile of consumer latent demand.