MODEL FOR EARLY ADOPTION AND RETENTION OF SOURCES OF FUNDING TO FINANCE AWARD PROGRAM

• US 20090271257A1
• Filed: 04/25/2008
• Published: 10/29/2009
• Est. Priority Date: 04/25/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Conte, Michael, Jain, Kamal, Flake, Gary W., Gounares, Alexander G., Dani, Nishant V., Utter, Brian James
• Application Number:
  US12/109,569
• Publication Number:
  US 20090271257A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

System(s) and method(s) are provided to drive early adoption and retention of disparate sources of funding and financing an award program, with application to a consumer compensation scheme subsidized through advertisement revenue. A component that manages advertisement revenue, or received funds, allocates a portion of revenue to subsidize a rebate program, or award program, for enrolled advertisers, or sources of funding, from a universe of advertisers. Rebate or award funds are provided to enrolled advertisers on an exclusivity based for a specific period of time, after which funds are transferred to a commonly accessible account. The subsidized nature of the awarded compensation funds and their time sensitivity drive advertiser enrollment and retention and ensures consumers are aggressively compensated. In an aspect, the subsidized rebate program can be exploited to directly compensate a consumer online or offline in exchange for the consumer'"'"'s intent in engaging with a service platform.

Claims

1. A system to drive early adoption and retention of advertisers in a consumer compensation scheme funded via advertisement, the system comprising:

a component that collects advertising revenue originated from a set of advertisers;

a component that enrolls a subset of advertisers from the set of advertisers;

a component that allocates a portion of the advertisement revenue for the subset of registered advertisers to award a rebate.

2. The system of claim 1, wherein the component that allocates a portion of the advertisement revenue allocates funds to compensation account of a registered advertiser.

3. The system of claim 1, wherein the component that allocates a portion of the advertisement revenue, at a predetermined time, transfers unused allocated funds to a common compensation account accessible to the subset of registered advertisers.

4. The system of claim 1, further comprising a component that injects external funds in the common compensation account.

5. The system of claim 1, wherein the injection component injects external funds in a selected advertiser'"'"'s compensation account.

6. The system of claim 1, further comprising a storage component that retains intelligence on a registered advertiser.

7. The system of claim 1, wherein the intelligence on the registered advertiser is compatible with a privacy profile determined through a privacy component.

8. The system of claim 1, further comprising a compensation component that awards a compensation, the component including:

a component that accounts awarded compensation;

an antifraud component that mitigates fraudulent compensation; and

a component that retains compensation records.

9. The system of claim 1, further comprising:

a component that registers an agent and a set of devices operated by the agent;

a component that extracts intent from received information associated with the registered agent;

the information received at least in one of an offline domain or an online domain;

a component that compensates the agent via advertisement spend in return for the extracted agent'"'"'s intent.

10. The system of claim 1, further comprising an advertisement management component includes:

an advertisement content store that retains advertisement content;

a component that optimizes an advertisement'"'"'s content in accordance with the intelligence stored on the registered agent;

a component that optimizes an advertisement'"'"'s format in accordance with at least one device in the set of registered devices; and

a component that analyzes a registered agent'"'"'s response to an optimized advertisement.

11. A method for driving early adoption and retention of advertisers in a consumer compensation scheme subsidized through advertisement revenue, the method comprising:

receiving a payment to display advertisements from a set of advertisers;

registering a subset of advertisers from the set of advertisers that paid to display advertisement; and

allocating a portion of the payment for the subset of registered advertisers to award a compensation.

12. The method of claim 11, further comprising:

probing whether a disparate advertiser is to be registered; and

registering the disparate advertiser.

13. The method of claim 11, wherein allocating a portion of the payment for the subset of registered advertisers to award a compensation includes:

allocating funds to compensation account of a registered advertiser; and

transferring a fraction unused allocated funds to a common compensation account accessible to the subset of registered advertisers, wherein the transferring occurs at a set of times after allocating the funds.

14. The method of claim 13 further comprising allocating the funds in the common compensation account according to one of a policy or a market mechanism.

15. The method of claim 13, further comprising injecting external funds in the common compensation account.

16. The method of claim 13, further comprising injecting external funds in a selected advertiser'"'"'s compensation account.

17. The method of claim 12, further comprising act for intent-based compensation of an agent in exchange for the agent'"'"'s intent in transacting with a service platform, the acts including:

registering an agent;

extracting a commercial intent of the registered agent through at least one of a set of offline expressions or a set of online expressions;

assessing the legitimacy of the extracted commercial intent;

compensating the registered agent in exchange for the agent'"'"'s legitimate commercial intent.

18. The method of claim 17, compensating the registered agent in exchange for the agent'"'"'s legitimate commercial intent further comprising:

conveying an advertisement that carries a compensation based at least in part on the agent'"'"'s commercial intent;

determining an agent'"'"'s action in response to the advertisement;

determining the agent'"'"'s action is an eligible action based at least in part on the advertisement'"'"'s content; and

compensating the agent through at least one of a direct payment or a reward token.

19. The method of claim 18, conveying an advertisement that carries a compensation based at least in part on the agent'"'"'s commercial intent further comprising:

receiving a payment to display the advertisement;

allocating a portion of the payment to compensate an agent based at least in part on an agent'"'"'s commercial intent; and

delivering an advertisement associated with the agent'"'"'s commercial intent.

20. A computer-readable medium having code instructions stored thereon that, when executed by a computer, cause the computer to perform the following acts:

receiving funds from a universe of sources of funding, wherein the funding is tradable among sources of funding;

enrolling a portion of the universe of sources of funding to participate in an award program;

allocating a portion of received funds to the enrolled sources of funding to issue awards within the award program.