MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS
First Claim
Patent Images
1. An advertising system, the system comprising:
- a plurality of transmitters, each transmitter adapted for pushing content of interest to a mobile device within a predetermined transmission radius using a wireless protocol; and
a visual display configured to provide information to a user of the mobile device, the information associated with the content of interest and associated with at least one alternative communication channel for obtaining supplemental information associated with the content of interest.
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Abstract
A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
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Citations
27 Claims
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1. An advertising system, the system comprising:
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a plurality of transmitters, each transmitter adapted for pushing content of interest to a mobile device within a predetermined transmission radius using a wireless protocol; and a visual display configured to provide information to a user of the mobile device, the information associated with the content of interest and associated with at least one alternative communication channel for obtaining supplemental information associated with the content of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer based mobile marketing platform, the platform comprising:
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a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a planning module;
an execution module; and
a control module;the planning module comprising; a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; the execution module comprising; design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over a mobile service; and the control module comprising; a manager template, the manager template accessible using a graphic user interface and comprising a component to communicate with a hotspot; and a control center capable of collecting, storing, and forwarding content. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer based mobile marketing campaign computer-implemented platform comprising:
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a planning module comprising; a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module comprising; design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over a mobile service; and a control module comprising; a manager template, the manager template accessible using a graphic user interface and comprising a component to communicate with a hotspot; and a control center capable of collecting, storing, and forwarding content. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27)
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Specification