PAYMENT PORTFOLIO OPTIMIZATION

• US 20090271305A1
• Filed: 04/23/2008
• Published: 10/29/2009
• Est. Priority Date: 04/23/2008
• Status: Abandoned Application

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: LAL, Raghav, RENTALA, Cindy Y.
• Application Number:
  US12/108,342
• Publication Number:
  US 20090271305A1
• Time in Patent Office: Days
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A method and system of payment portfolio optimization that retrieves information associated with a plurality of consumers in a consumer portfolio, separates by a diagnostics module on a computer the plurality of consumers into consumer segments based on segment definitions, analyzes by a diagnostics module on the computer the consumer segments using the retrieved information based on a plurality of performance metrics, and identifies revenue opportunities associated with the plurality of consumer segments based on the results from the analysis.

Claims

1. A method of payment portfolio optimization, comprising:

retrieving information associated with at least one issuer over a payment processing network, the information associated with a plurality of consumers having accounts with the at least one issuer;

separating by a diagnostics module on a computer the plurality of consumers into a plurality of consumer segments based on segment definitions, wherein each of the plurality of consumer segments comprises consumers from the plurality of consumers that share at least one common segment definition value;

analyzing by the diagnostics module on the computer the plurality of consumer segments using the retrieved information based on a plurality of performance metrics; and

identifying by the diagnostics module on the computer opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments.

2. The method of payment portfolio optimization of claim 1, further comprising:

assessing the by the diagnostics module on the computer a profitability of the opportunities; and

selecting by the diagnostics module on the computer one or more consumer segments from the plurality of consumer segments based on the assessed profitability of the opportunities.

3. The method of payment portfolio optimization of claim 2, further comprising storing by the diagnostics module on the computer the selected one or more consumer segments to a database.

4. The method of payment portfolio optimization of claim 2, further comprising determining by the diagnostics module on the computer segment definitions from a portion of the retrieved information associated with historical data.

5. The method of payment portfolio optimization of claim 2, wherein selecting by the diagnostics module on the computer one or more consumer segments from the plurality of consumer segments based on the assessed profitability of the opportunities comprises isolating one or more consumer segments with highest assessed profitability from the plurality of consumer segments.

6. The method of payment portfolio optimization of claim 1, wherein the plurality of performance metrics include penetration, activation, and usage.

7. The method of payment portfolio optimization of claim 1, wherein the retrieved information is collected from the at least one issuer.

8. The method of payment portfolio optimization of claim 1,

wherein the at least one issuer comprises a first issuer and a second issuer,

wherein the method further comprises storing by the diagnostics module on the computer the retrieved information from the first issuer in a database if the retrieved information from the first issuer and associated with one of the plurality of consumers is more current than retrieved information from the second issuer associated with the one of the plurality of consumers.

9. The method of payment portfolio optimization of claim 1, wherein analyzing the consumer segments using the retrieved information based on a plurality of performance metrics comprises benchmarking the performance of the consumer segments.

10. The method of payment portfolio optimization of claim 1, wherein identifying opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments comprises identifying opportunities associated based on results from benchmarking the performance of the consumer segments.

21. The method of payment portfolio optimization of claim 1 wherein the segment definitions used to define the consumer segments are layered to create a hierarchy of consumer segments based on the segment definitions.

22. The method of payment portfolio optimization of claim 1 wherein analyzing by the diagnostics module on the computer the plurality of consumer segments using the retrieved information based on a plurality of performance metrics comprises using the plurality of consumer segments as inputs into a propensity model.

23. The method of payment portfolio optimization of claim 1 wherein identifying by the diagnostics module on the computer opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments comprises using a factorial design test to test one or more marketing treatments on the consumer segments.

11. A system of payment portfolio optimization, comprising:

a database for storing information; and

a computer processor for executing a diagnostics module, the diagnostics module coupled to the database, the computer processor for executing the diagnostics module configured to;

retrieve information, from the database, associated with at least one issuer on a payment processing network, the information associated with a plurality of consumers having accounts with the at least one issuer;

separate the plurality of consumers into a plurality of consumer segments based on segment definitions, wherein each of the plurality of consumer segments comprises consumers from the plurality of consumers that share at least one common segment definition value;

analyze the plurality of consumer segments using the retrieved information based on a plurality of performance metrics; and

identify opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments.

12. The system of payment portfolio optimization of claim 11, wherein the diagnostics module is further configured to:

assess a profitability of the opportunities; and

select one or more consumer segments from the plurality of consumer segments based on the assessed profitability of the opportunities.

13. The system of payment portfolio optimization of claim 11, wherein the diagnostics module is further configured to store the selected one or more consumer segments to the database.

14. The system of payment portfolio optimization of claim 12, wherein the diagnostics module is further configured to determine segment definitions from a portion of the retrieved information associated with historical data.

15. The system of payment portfolio optimization of claim 12, wherein selecting one or more consumer segments from the plurality of consumer segments based on the assessed profitability of the opportunities comprises isolating one or more consumer segments with highest assessed profitability from the plurality of consumer segments.

16. The system of payment portfolio optimization of claim 11, wherein the plurality of performance metrics include penetration, activation, and usage.

17. The system of payment portfolio optimization of claim 11, wherein the retrieved information is collected from the at least one issuer.

18. The system of payment portfolio optimization of claim 11,

wherein the at least one issuer comprises a first issuer and a second issuer,

wherein the diagnostics module is further configured to store the retrieved information from the first issuer in a database if the retrieved information from the first issuer and associated with one of the plurality of consumers is more current than the retrieved information from the second issuer associated with the one of the plurality of consumers.

19. The system of payment portfolio optimization of claim 11, wherein analyzing the consumer segments using the retrieved information based on a plurality of performance metrics comprises benchmarking the performance of the consumer segments.

20. The system of payment portfolio optimization of claim 11, wherein identifying opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments comprises identifying opportunities associated based on results from benchmarking the performance of the consumer segments.

24. The system of payment portfolio optimization of claim 11 wherein the segment definitions used to define the consumer segments are layered to create a hierarchy of consumer segments based on the segment definitions.

25. The system of payment portfolio optimization of claim 11 wherein the diagnostics module configured to analyze the plurality of consumer segments using the retrieved information based on a plurality of performance metrics uses the plurality of consumer segments as inputs into a propensity model.

26. The system of payment portfolio optimization of claim 11 wherein the diagnostics module configured to identify opportunities associated with the plurality of consumer segments based on the analysis of the consumer segments uses a factorial design test to test one or more marketing treatments on the consumer segments.