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SYSTEM AND METHOD FOR CONDUCTING ONLINE CAMPAIGNS

  • US 20090271730A1
  • Filed: 12/01/2008
  • Published: 10/29/2009
  • Est. Priority Date: 11/30/2007
  • Status: Active Grant
First Claim
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1. A method of generating a graphical display showing interactions with a piece of content accessible via a number of unrelated websites, comprising:

  • storing a piece of content within a database and providing access to the piece of content via a website hosted by a server associated with the database;

    receiving a request from a user to propagate the piece of content to a 3rd party website hosted via a 3rd party server;

    obtaining user account information;

    accessing the 3rd party server using the user account information;

    providing propagation player code to the 3rd party server, where the propagation player code includes information enabling a browser application to access the piece of content via the server associated with the database;

    receiving requests from browser applications, where the requests are associated with user interactions with the piece of content;

    identifying requests associated with a user interaction via the propagation player included in the 3rd party website;

    updating database records tracking user interactions with the piece of content via different websites in response to the received requests; and

    generating a display of the websites to which the content has been propagated, where the display includes the 3rd party website.

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