SYSTEM AND METHOD FOR SENDING ADVERTISING DATA BASED ON DATA ASSOCIATED WITH VIDEO DATA
First Claim
1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:
- monitoring video data for advertising data keys;
correlating the advertising data keys with penetration data for an end user; and
selecting advertising data for the end user based on the correlation.
2 Assignments
0 Petitions
Accused Products
Abstract
A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to monitoring video data for advertising data keys; correlating the advertising data keys with penetration data for an end user; and selecting advertising data for the end user based on the correlation. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.
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Citations
18 Claims
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1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:
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monitoring video data for advertising data keys; correlating the advertising data keys with penetration data for an end user; and selecting advertising data for the end user based on the correlation. - View Dependent Claims (2, 3, 4, 5, 10, 11)
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6. The method of 2, wherein the closed captioning data further comprises penetration category data for correlating with subscriber activity data for the end user.
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7. A system comprising:
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a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium comprising computer executable instructions for execution by the processor, the computer program comprising instructions to monitor video data for advertising data keys, instructions to correlate the advertising data keys with penetration data for an end user and instructions to select advertising data for the end user based on the correlation. - View Dependent Claims (8, 9)
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12. The system of 8, wherein the closed captioning data further comprises penetration category data for correlating with subscriber activity data for the end user.
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13. A computer readable medium, containing a data structure for containing data useful in sending advertising data the data structure comprising:
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a first field for containing data indicative of members of a community of end users in a data communication system; and a second field for containing data indicative of advertising penetration data for members of the community of end users. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification