SYSTEM AND METHOD FOR SENDING ADVERTISING DATA BASED ON DATA ASSOCIATED WITH VIDEO DATA

• US 20090271819A1
• Filed: 04/25/2008
• Published: 10/29/2009
• Est. Priority Date: 04/25/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP
• Inventors: Cansler, James L., White, Scott, Scott, Charles
• Granted Patent: US 8,418,198 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to monitoring video data for advertising data keys; correlating the advertising data keys with penetration data for an end user; and selecting advertising data for the end user based on the correlation. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.

Claims

1. A computer readable medium containing computer executable instructions that when executed by a computer perform a method, the method comprising:

monitoring video data for advertising data keys;

correlating the advertising data keys with penetration data for an end user; and

selecting advertising data for the end user based on the correlation.

2. The method of claim 1, wherein the video data further comprises closed captioning data.

3. The method of claim 2, wherein the penetration data further comprises at least one data set selected from the group consisting of advertising forwarding data and advertising discussion data for the end user.

4. The method of claim 2, wherein the penetration data further comprises penetration effectivity data based on impression quality factors for the advertising data forwarded by the end users.

5. The method of claim 4, wherein the correlating further comprises finding a penetration data category that matches one of the advertising data keys.

10. The method of claim 2, wherein the penetration data further comprises penetration effectivity data based on impression quality factors for the advertising data forwarded by the end users.

11. The system of claim 10, wherein the instructions to correlate further comprise instructions to find a penetration data category that matches one of the advertising data keys.

6. The method of 2, wherein the closed captioning data further comprises penetration category data for correlating with subscriber activity data for the end user.

7. A system comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium comprising computer executable instructions for execution by the processor, the computer program comprising instructions to monitor video data for advertising data keys, instructions to correlate the advertising data keys with penetration data for an end user and instructions to select advertising data for the end user based on the correlation.

8. The system of claim 7, wherein the video data further comprises closed captioning data.

9. The method of claim 8, wherein the penetration data further comprises at least one data set selected from the group consisting of advertising forwarding data and advertising discussion data for the end user.

12. The system of 8, wherein the closed captioning data further comprises penetration category data for correlating with subscriber activity data for the end user.

13. A computer readable medium, containing a data structure for containing data useful in sending advertising data the data structure comprising:

a first field for containing data indicative of members of a community of end users in a data communication system; and

a second field for containing data indicative of advertising penetration data for members of the community of end users.

14. The medium of claim 13, the data structure further comprising a third field for containing data indicative of advertising penetration effectivity data for the members of the community of end users.

15. The medium of claim 14, the data structure further comprising a fourth field for containing data indicative of advertising data key data for selecting advertising data from the advertising key data.

16. The medium of claim 15, the data structure further comprising a fifth field for containing data indicative of advertising forwarding data.

17. The medium of claim 16, the data structure further comprising a sixth field for containing data indicative of advertising discussion data.

18. The medium of claim 17, the data structure further comprising a seventh field for containing data indicative of advertising penetration category data.