Transmitting content to a mobile computing device
10 Assignments
0 Petitions
Accused Products
Abstract
A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.
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Citations
53 Claims
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1-25. -25. (canceled)
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26. A computer system, comprising:
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a memory configured to store historical position data for a mobile computing device; a processor configured to receive current position data of the mobile computing device and to transmit content based on the historical position data and the current position data. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34)
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35. A computer system, comprising:
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a memory configured to store user-specific data for a user of a mobile computing device; a processor configured to receive current position data of the mobile computing device and to transmit content based on the user-specific data and the current position data. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A computer system associated with a service provider, comprising:
a server computer configured to determine that a mobile computing device is in the vicinity of the service provider using a communication link to the mobile computing device, wherein the server computer is configured to transmit content to the mobile computing device relating to a service provider. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53)
Specification