METHODS AND SYSTEMS TO FACILITATE ETHNOGRAPHIC MEASUREMENTS
First Claim
Patent Images
1. A computer implemented method to survey respondents, comprising:
- transmitting a first survey question set to a wireless device associated with a respondent;
receiving a response from the wireless device, the response indicative of a mood of the respondent; and
transmitting a second survey question set to the respondent, the second survey question set based on the respondent mood.
2 Assignments
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Accused Products
Abstract
Example methods and apparatus to facilitate ethnographic measurements are disclosed. A disclosed example method includes transmitting a first survey question set to a wireless device associated with a respondent and receiving a response from the wireless device, the response indicative of a mood of the respondent, and transmitting a second survey question set to the respondent, the second survey question set based on the respondent mood.
42 Citations
40 Claims
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1. A computer implemented method to survey respondents, comprising:
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transmitting a first survey question set to a wireless device associated with a respondent; receiving a response from the wireless device, the response indicative of a mood of the respondent; and transmitting a second survey question set to the respondent, the second survey question set based on the respondent mood. - View Dependent Claims (2, 3, 8, 13, 14, 15, 16, 20, 21, 24, 26, 27, 28, 29)
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4-7. -7. (canceled)
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9-12. -12. (canceled)
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17-19. -19. (canceled)
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22. (canceled)
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23. (canceled)
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25. (canceled)
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30. A computer implemented method to survey respondents, comprising:
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transmitting a first survey question set for a respondent on a wireless device associated with the respondent; receiving a respondent response to the first survey question set via the wireless device, the respondent response to the first survey question set indicative of a current mood of the respondent; receiving a second survey question set for the respondent based on the respondent response indicative of the current mood of the respondent; and transmitting a respondent response to the second survey question set. - View Dependent Claims (31, 32)
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33. (canceled)
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34. (canceled)
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35. An apparatus to survey respondents, comprising:
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a central diary manager communicatively connected to a wireless device associated with a respondent; a central survey library to store a plurality of candidate survey questions for the respondent; a respondent library to store respondent characteristics; a communication interface to transmit a first survey question to the wireless device associated with the respondent, and to receive a first response based on the first survey question, the first response indicative of a mood of the respondent; and a central message generator to generate a second survey question from the plurality of candidate survey questions based on the mood of the respondent. - View Dependent Claims (36, 39)
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37. (canceled)
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38. (canceled)
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40-47. -47. (canceled)
Specification