METHOD, SYSTEM AND PROGRAM PRODUCT FOR DISPLAYING ADVERTISING CONTENT ON A MUSIC PLAYER

• US 20090276313A1
• Filed: 05/05/2008
• Published: 11/05/2009
• Est. Priority Date: 05/05/2008
• Status: Active Grant

• Current Assignee: Daedalus Blue LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Wilhelm, Robert D.
• Granted Patent: US 8,150,729 B2
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 20/208 Input by product or record sensing, e.g. weighing or scanner processing
• CPC Class Codes: G06Q 20/40 Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A method, system and program product for displaying advertising content on a portable music player. A method, system and program product for displaying advertising content on a portable music player based on content stored therein. The method includes checking in a meta tag for a music file being downloaded whether a URL corresponding to a content file containing advertising content associated with the music file being downloaded is specified therein. If a URL is specified, automatically connecting to the URL to download the content file associated with the music file being downloaded, and displaying, on the display of the music player, relevant content of the advertising content downloaded to the music player, where the advertising content downloaded includes at least one of: advertising related to a music file downloaded, advertising related to a music file stored on the music player, additional general information related to the music file downloaded, and additional general information related to a music file stored on the music player.

Claims

1. A method of displaying advertising content on a portable music player, comprising:

installing code on a computer system for displaying advertising content on a display of a portable music player;

checking in a respective meta tag for a respective music file of said one or more music files being downloaded whether a respective URL is specified;

if a respective URL is specified in said meta tag for said respective music file being downloaded, automatically connecting to said respective URL to download at least one content file containing said advertising content associated with said respective music file being downloaded; and

displaying, on a display of said portable music player, relevant content of said advertising content downloaded to said portable music player, wherein said advertising content downloaded comprises at least one of;

advertising related to said one or more music files downloaded, advertising related to one or more music files stored on said portable music player, additional general information related to said one or more music files downloaded, and additional general information related to said one or more music files stored on said portable music player.

2. A method according to claim 1, wherein said displaying step further comprises:

displaying said relevant advertising content while said respective music file downloaded is played on said portable music player.

3. A method according to claim 1, further comprising:

checking said respective URL, at pre-determined time intervals, for updates to said at least one content file; and

updating said at least one content file downloaded to said portable music player.

4. A method according to claim 1, further comprising:

configuring said portable music player to display said advertising content downloaded to said portable music player.

5. A method according to claim 1, further comprising:

analyzing data pertaining to one or more music files stored on said portable music player for determining which of said relevant content of said advertising content downloaded to said portable music player should be displayed on said display of said portable music player.

6. A method according to claim 5, wherein said analyzing data step further comprises:

forwarding one or more user-defined preferences pertaining to said one or more music files stored on said portable music player to said URL when said portable music player is connected to said computer system; and

receiving in response to said one or more user-defined preferences forwarded, said advertising content that is tailored based on said one or more user-defined preferences forwarded.

7. A method according to claim 5, wherein said analyzing data step further comprises:

forwarding, to said URL when said portable music player is connected to said computer system, one or more listening habits logged for a user pertaining to said one or more music files stored on said portable music player; and

receiving in response to said one or more listening habits logged for a user forwarded, said advertising content that is tailored based on said one or more listening habits forwarded.

8. A method according to claim 7, wherein said data analyzed comprises at least one of:

log records, specific preferences defined by a respective user, listening habits of a respective user, geographical information based on tracing IP address of said portable music player, track ratings of music files stored on said portable music player, number of times a respective music file is played on said portable music player, and a date and a time a respective music file is last updated.

9. A computer system for displaying advertising content on a portable music player, said computer system comprising:

a central processing unit;

first program instructions to download advertising content related to a music file being downloaded, said advertising content being downloaded for viewing on a display of a portable music player;

second program instructions to analyze data pertaining to one or more music files stored on said portable music player for determining which of said relevant content of said advertising content downloaded to said portable music player should be displayed on said display of said portable music player; and

third program instructions to display on said display of said portable music player, relevant content of said advertising content downloaded to said portable music player, wherein said advertising content downloaded comprises at least one of;

advertising related to said one or more music files downloaded, advertising related to one or more music files stored on said portable music player, additional general information related to said one or more music files downloaded, and additional general information related to said one or more music files stored on said portable music player, and wherein said first, second and third program instructions are stored in said computer system for execution by said central processing unit.

10. The computer system according to claim 9, further comprising:

fourth program instructions to update said at least one content file containing said advertising content downloaded from said respective URL to said portable music player, wherein said fourth program instructions are stored in said computer system for execution by said central processing unit.

11. The computer system according to claim 10, wherein said first program instructions include instructions to check a respective URL specified in a respective meta tag for said respective music file being downloaded for at least one content file containing said advertising content.

12. The computer system according to claim 11, wherein said first program instructions include instructions to automatically connect to said respective URL specified in said respective meta tag for said respective music file for downloading said at least one content file containing said advertising content associated with said respective music file being downloaded.

13. The computer system according to claim 12, wherein said third program instructions include instructions to display said relevant content of said advertising content downloaded while said respective music file is playing on said portable music player.

14. The computer system according to claim 13, wherein said data analyzed comprises at least one of:

log records, specific preferences defined by a respective user, listening habits of a respective user, geographical information based on tracing IP address of said portable music player, track ratings of music files stored on said portable music player, number of times a respective music file is played on said portable music player, and a date and a time a respective music file is last updated.

15. A computer program product for displaying advertising content on a portable music player, said computer program product comprising:

a computer readable medium;

first program instructions to download advertising content for viewing on a display of a portable music player, said advertising content relating to a respective music file of one or more music files downloaded to said portable music player;

second program instructions to analyze data pertaining to said one or more music files downloaded on said portable music player for determining relevant content of said advertising content downloaded to said portable music player to display on said display of said portable music player; and

third program instructions to display on said display of said portable music player, said relevant content of said advertising content downloaded to said portable music player based on analysis of said data pertaining to said one or more music files stored on said portable music player, wherein said advertising content downloaded comprises at least one of;

advertising related to said one or more music files downloaded, advertising related to one or more music files stored on said portable music player, additional general information related to said one or more music files downloaded, and additional general information related to said one or more music files stored on said portable music player, and wherein said first, second and third program instructions are recorded on said computer readable medium.

16. The computer program product according to claim 15, further comprising:

fourth program instructions to update said at least one content file containing said advertising content downloaded from said respective URL to said portable music player, wherein said fourth program instructions are recorded on said computer readable medium.

17. The computer program product according to claim 16, wherein said first program instructions include instructions to check a respective URL specified in a respective meta tag for said respective music file being downloaded for at least one content file containing said advertising content.

18. The computer program product according to claim 17, wherein said first program instructions include instructions to automatically connect to said respective URL specified in said respective meta tag for said respective music file for downloading said at least one content file containing said advertising content associated with said respective music file being downloaded.

19. The computer program product according to claim 18, wherein said third program instructions include instructions to display said relevant content of said advertising content downloaded while said respective music file is playing on said portable music player.

20. The computer program product according to claim 19, wherein said data analyzed comprises at least one of:

log records, specific preferences defined by a respective user, listening habits of a respective user, geographical information based on tracing IP address of said portable music player, track ratings of music files stored on said portable music player, number of times a respective music file is played on said portable music player, and a date and a time a respective music file is last updated.