INTERACTIVE ADVERTISEMENTS IN A SPONSORED SEARCH ENVIRONMENT

• US 20090276316A1
• Filed: 10/27/2008
• Published: 11/05/2009
• Est. Priority Date: 05/02/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Shrivastava, Sandeep, Varhadkar, Sunil, Verma, Gulshan
• Application Number:
  US12/258,859
• Publication Number:
  US 20090276316A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for displaying advertisement listings in a sponsored search environment is provided. The method and system may include receiving at a server located within a network location a search term corresponding to a search request by a searcher via a user terminal; selecting at least one interactive advertisement associated with the search term, where the advertisement may include fields that enable specifying data; generating a search result web page with links to websites associated with the search term as well as the interactive advertisement; and communicating the data specified by the searcher to a processing server. The method may also include selecting interactive advertisements based on the geographic location of the searcher. The processing server may be located at the first or second network location and the interactive advertisements may be stored at the first or second network location.

Claims

1. A method for displaying advertisements in a sponsored search environment, the method comprising:

receiving at a server located within a network location a search term corresponding to a search request by a searcher via a terminal;

selecting at least one interactive advertisement associated with the search term, wherein the at least one interactive advertisement comprises at least one field that enables specifying data by the searcher;

generating a search result comprising links to websites associated with the search term and the selected at least one interactive advertisement; and

communicating the data associated with the at least one field to a processing server after the searcher has specified the data.

2. The method according to claim 1, wherein selecting further comprises determining a geographic location of the searcher and selecting interactive advertisements that are geographically relevant to the searcher.

3. The method according to claim 1, wherein the interactive advertisement is stored at the network location.

4. The method according to claim 1, wherein the processing server is located at the first network location.

5. The method according to claim 1, wherein the terminal communicates with the processing server via an application program interface that enables communicating data associated with the interactive advertisement to the processing server.

6. The method according to claim 1, wherein the processing server is located at a second network location.

7. The method according to claim 6, further comprising storing the interactive advertisement within the second network location and retrieving the interactive advertisement from the second network location.

8. The method according to claim 1, further comprising storing in a database in the network data associated with a look and feel of the interactive advertisement and programming scripts for controlling the behavior of the interactive advertisement.

9. A machine-readable storage medium having stored thereon, a computer program comprising at least one code section for displaying advertisements in a sponsored search environment, the at least one code section being executable by a machine for causing the machine to perform acts of:

receiving at a server located within a network location a search term corresponding to a search request by a searcher via a terminal;

selecting at least one interactive advertisement associated with the search term, wherein the at least one interactive advertisement comprises at least one field that enables specifying data by the searcher;

generating a search result comprising links to websites associated with the search term and the selected at least one interactive advertisement; and

communicating the data associated with the at least one field to a processing server after the searcher has specified the data.

10. The machine-readable storage medium according to claim 9, wherein selecting further comprises determining a geographic location of the searcher and selecting interactive advertisements that are geographically relevant to the searcher.

11. The machine-readable storage medium according to claim 9, wherein the interactive advertisement is stored at the network location.

12. The machine-readable storage medium according to claim 9, wherein the processing server is located at the first network location.

13. The machine-readable storage medium according to claim 9, wherein the terminal communicates with the processing server via an application program interface that enables communicating data associated with the interactive advertisement to the processing server.

14. The machine-readable storage medium according to claim 9, wherein the processing server is located at a second network location.

15. The machine-readable storage medium according to claim 14, wherein the at least one code section comprises code that enables storing the interactive advertisement within the second network location and retrieving the interactive advertisement from the second network location.

16. The machine-readable storage medium according to claim 9, wherein the at least one code section comprises code that enables storing in a database in the network data associated with a look and feel of the interactive advertisement and programming scripts for controlling the behavior of the interactive advertisement.

17. A system for displaying advertisements in a sponsored search environment, the system comprising:

a receiver configured to receive at a server located within a network location a search term corresponding to a search request by a searcher via a terminal;

a selector, in communication with the receiver configured to select at least one interactive advertisement associated with the search term, wherein the at least one interactive advertisement comprises at least one field that enables specifying data by the searcher;

a search result generator in communication with the selector, configured to generate a search result comprising links to websites associated with the search term and the selected at least one interactive advertisement; and

a transmitter in communication with the search result list generator configured to communicate the data associated with the at least one field to a processing server after the searcher has specified the data.

18. The system according to claim 17, wherein selecting further comprises determining a geographic location of the searcher and selecting interactive advertisements that are geographically relevant to the searcher.

19. The system according to claim 17, wherein the interactive advertisement is stored at the network location.

20. The system according to claim 17, wherein the processing server is located at the first network location.

21. The system according to claim 17, wherein the terminal communicates with the processing server via an application program interface that enables communicating data associated with the interactive advertisement to the processing server.

22. The system according to claim 17, wherein the processing server is located at a second network location.

23. The system according to claim 22, further comprising circuitry that enables storing the interactive advertisement within the second network location and retrieving the interactive advertisement from the second network location.

24. The system according to claim 17, further comprising circuitry that enables storing in a database in the network data associated with a look and feel of the interactive advertisement and programming scripts for controlling the behavior of the interactive advertisement.

25. A method for displaying advertisements in a sponsored search environment, the method comprising:

receiving at a server located within a network location a search term corresponding to a search request by a searcher via a terminal;

selecting at least one interactive advertisement associated with the search term, wherein the at least one interactive advertisement comprises at least one field that enables specifying data by the searcher;

generating a search result comprising links to websites associated with the search term and the selected at least one interactive advertisement;

communicating the data associated with the at least one field to a processing server after the searcher has specified the data; and

changing at least at least some portions of the interactive advertisement in response to communicating the data.