DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES

• US 20090276317A1
• Filed: 05/01/2009
• Published: 11/05/2009
• Est. Priority Date: 05/01/2008
• Status: Abandoned Application

• Current Assignee: DS-IQ Incorporated
• Original Assignee: DS-IQ Incorporated
• Inventors: Opdycke, Thomas C., Dixon, Paul, York, Jeremy, Wu, Wan-Chung William
• Application Number:
  US12/434,592
• Publication Number:
  US 20090276317A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator.

Claims

1. A system for the scheduling of available advertising inventory on a plurality of digital media devices that are sited at public locations, the system comprising:

a parameterization module that receives data associated with a plurality of inventory units, each of the plurality of inventory units reflecting a time during which one or more content items may be presented on a corresponding one of a plurality of digital media devices that are sited at public locations, the parameterization module characterizing the plurality of inventory units based on the received data;

an availability module that receives a desired inventory type and time period for a marketing campaign comprised of one or more content items, the availability module comparing the received desired inventory type and time period with the characterized plurality of inventory units generated by the parameterization module in order to identify available inventory units that satisfy the desired inventory type and time period, wherein the availability module takes into account deterministic inventory commitments made against the plurality of inventory units when identifying available inventory units; and

a scheduling module for automatically generating scheduling instructions to cause the marketing campaign to be presented during the identified available inventory units.

2. The system of claim 1, wherein the availability module further takes into account stochastic inventory commitments made against the plurality of inventory units when identifying available inventory units.