TARGETING OF ADVERTISEMENTS TO A NETWORK CONTENT PROVIDER

• US 20090281872A1
• Filed: 05/12/2008
• Published: 11/12/2009
• Est. Priority Date: 05/12/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kalaboukis, Chris Theodore
• Application Number:
  US12/119,483
• Publication Number:
  US 20090281872A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Embodiments are directed towards targeting postings of advertisements and personalized messages to a content provider based, in part, on content that the content provider posts over the network to a content site for access by other than the content provider. The content provider may register for and place a code snippet, or the like, onto a content site, such as a web page. The content provider may post any of a variety of content on the web page for access and/or viewing. The posted content and related activities of the content provider may be analyzed to identify content posting characteristics. When the content provider is detected to visit the content site, a targeted advertisement or other message, may be selected and displayed to the content provider based on the identified content posting characteristics.

Claims

1. A computer-readable storage medium that includes data and instructions, wherein the execution of the instructions on a computing device provides for managing display of content over a network by enabling actions, comprising:

analyzing content posted on a network device by a content provider for access by at least one viewer other than the content provider;

identifying at least one content posting characteristic based on the content analysis;

selecting an advertisement displayable on the network device with at least a portion of the posted content based on the at least one content posting characteristic such that the selected advertisement is targeted to the content provider; and

if the network device is accessed by the content provider, displaying the selected advertisement to the content provider.

2. The computer-readable storage medium of claim 1, wherein the execution of the instructions enable actions, further comprising:

receiving a recommendation from the content provider based on the displayed advertisement;

selecting another advertisement based in part on the received recommendations such that the other advertisement is targeted to at least one viewer other than the content provider; and

if the network device is accessed by other than the content provider, displaying the selected other advertisement.

3. The computer-readable storage medium of claim 1, wherein at least one content posting characteristic further comprises at least one of a frequency of posting.

4. The computer-readable storage medium of claim 1, wherein analyzing the content posted further comprises:

if a portion of the posted content includes a photograph, examining image file format data associated with the photograph to identify at least one content posting characteristic.

5. The computer-readable storage medium of claim 1, wherein displaying the targeted advertisement includes displaying a name of the content provider with the advertisement.

6. The computer-readable storage medium of claim 1, wherein the targeted advertisement is directed to a product or service the content provider selects to have advertised to at least one viewer of the posted content other than the content provider.

7. A method for managing a communications over a network, comprising:

detecting a request to access at least one web page available from a network device;

determining if the request is by a content provider to at least web page for the network device;

analyzing content posted within at least one web page for the network device to determine at least one content posting characteristic; and

if the request to access is by the content provider for the at least one web page, displaying a message that is targeted to the content provider based on the at least one content posting characteristic.

8. The method of claim 7, wherein the at least one content posting characteristic further comprises at least one of a subject of the content, a frequency of the posting, or a product used to post the content by the content provider.

9. The method of claim 7, wherein the targeted message is an advertisement targeted to the content provider about at least one product or service useable to post content to the network device.

10. The method of claim 7, wherein analyzing the content further comprises analyzing at least one data file format associated with a image posted to within the at least one web page.

11. The method of claim 10, wherein displaying the message further comprises displaying a message that includes an advertisement for at least one product or service enabled to assist the content provider with obtaining another image for use in posting to the at least one web page.

12. A network device to manage a display of information over a network, comprising:

a transceiver to send and receive data over a network; and

a processor that is operative to perform actions, comprising;

receiving content from a content provider, the content to be posted on the network device;

analyzing the content to identify at least one content posting characteristic;

selecting an advertisement displayable on the network device with at least a portion of the posted content based on the at least one content posting characteristic such that the selected advertisement is targeted to the content provider; and

if the network device is accessed by the content provider, displaying the selected advertisement to the content provider.

13. The network device of claim 12, wherein at least one content posting characteristic comprises a frequency in which content is posted to the network device.

14. The network device of claim 12, wherein the advertisement is selected based on the content posted by the content provider.

15. The network device of claim 12, wherein the advertisement includes a message for a product or service to enable the content provider to post additional content to the network device.

16. The network device of claim 12, wherein the advertisement is about a product or service that the content provider might advertise to a viewer of the content posted by the content provider.

17. A client device for enabling a communications over a network, comprising:

a memory arranged to store data and instructions;

an input interface for receiving requests and sending responses; and

a processor arranged to enable actions embodied by at least a portion of the stored instructions, the actions comprising;

accessing a network device having content provided by a content provider;

receiving access to a web page having the content displayed thereon; and

displaying an advertisement within the web page, wherein the advertisement is selected based on a result of an analysis in part of the content to determine at least one content posting characteristic, and wherein;

if the content provider is associated with the mobile device, the advertisement is further selected to be targeted to the content provider, and

if a viewer other than the content provider is associated with the mobile device, the advertisement is further selected based on input from the content provider to be targeted to a viewer other than the content provider.

18. The client device of claim 17, wherein the advertisement is further selected to be targeted to the viewer further comprises selecting the advertisement based in part on a recommendation of an advertisement received from the content provider, wherein the content provider provides the recommendation based on an advertisement displayed within the web page to the content provider.

19. The client device of claim 17, wherein the at least one content posting characteristic further comprises information associated with a subject matter of the content posted by the content provider on the web page.

20. The client device of claim 17, wherein the at least one content posting characteristic further comprises a characteristic of a image capture device used to capture an image displayed by the content provider on the web page.