Method, Apparatus and Computer Program Product for Managing Advertising

• US 20090281893A1
• Filed: 05/12/2008
• Published: 11/12/2009
• Est. Priority Date: 05/12/2008
• Status: Abandoned Application

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Muhonen, Ahti Eemeli, Haumont, Serge Rene
• Application Number:
  US12/118,890
• Publication Number:
  US 20090281893A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method, apparatus and computer program product are provided for managing advertising on a website or the like. In this regard, one or more advertisement items may be provided that may be used on a website. A selection from the one or more advertisement items may be made, indicating the intent to include advertising content associated with the selection on a website. In this regard, a link associated with the selected advertisement item may be provided for inclusion on the website. A request for the advertising content may also be received via the link when, for example, a user navigates to the website, and the advertising content associated with the selected advertisement item may be provided in response to the request.

Claims

1. A method comprising:

providing one or more advertisement items;

receiving an advertisement item selection from the one or more advertisement items;

providing a link associated with the selected advertisement item;

receiving a request via the link; and

providing for transmission of advertising content associated with the selected advertisement item in response to the request.

2. The method of claim 1, wherein providing the link associated with the selected advertisement item includes the selected advertisement item being a campaign of advertisements, and the link including one or more addresses to corresponding advertising content;

and wherein providing for transmission of advertising content includes providing advertising content based on the one or more addresses.

3. The method of claim 1 further comprising:

receiving a registration of a website; and

associating the link with the website.

4. The method of claim 3, wherein receiving the registration of a website includes gathering information, and wherein providing one or more advertisement items is based on the gathered information.

5. The method of claim 1 further comprising:

receiving one or more petitions for an advertisement item not included in the provided one or more advertisement items; and

generating a demand indicator for the advertisement item not included in the provided one or more advertisement items.

6. The method of claim 1 further comprising:

receiving one or more advertisement items, the advertisement items including advertising content and terms regarding publishing the advertising content; and

wherein providing the one or more advertisement items includes providing the one or more advertisement items from the received one or more advertisement items.

7. The method of claim 6, wherein receiving the one or more advertisement items includes the advertisement items having terms for financial compensation for publishing the advertising content.

8. The method of claim 1 further comprising receiving instructions to perform if the selected advertisement item is removed from the provided one or more advertisement items.

9. The method of claim 1, wherein providing for transmission of advertising content comprises:

managing advertising preferences by providing for transmission of an advertising preference modification interface that includes selectable alternatives for advertising content, the alternatives including different advertising providers, different advertising campaigns, different advertisement items, or combinations thereof,

receiving modifications to advertising preferences; and

providing for transmission of advertising content based on the modified advertising preferences.

10. A computer program product comprising at least one computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

a first executable portion for providing one or more advertisement items;

a second executable portion for receiving an advertisement item selection from the one or more advertisement items;

a third executable portion for providing a link associated with the selected advertisement item;

a fourth executable portion for receiving a request via the link; and

a fifth executable portion for providing for transmission of advertising content associated with the selected advertisement item in response to the request.

11. The computer program product of claim 10, wherein the third executable portion includes instructions for providing the link associated with the selected advertisement item, the selected advertisement item being a campaign of advertisements, and the link including one or more addresses to corresponding advertising content;

and wherein the fifth executable portion includes instructions for providing for transmission of advertising content based on the one or more addresses.

12. The computer program product of claim 10 further comprising:

a sixth executable portion for receiving a registration of a website; and

a seventh executable portion for associating the link with the website.

13. The computer program product of claim 10 further comprising:

a sixth executable portion for receiving one or more petitions for an advertisement item not included in the provided one or more advertisement items; and

a seventh executable portion for generating a demand indicator for the advertisement item not included in the provided one or more advertisement items.

14. The computer program product of claim 10 further comprising:

a sixth executable portion for receiving one or more advertisement items, the advertisement items including advertising content and terms regarding publishing the advertising content; and

wherein the first executable portion includes instructions for providing the one or more advertisement items from the received one or more advertisement items.

15. The computer program product of claim 14 wherein the sixth executable portion includes instructions for receiving the one or more advertisement items, the advertisement items including terms for financial compensation for publishing the advertising content.

16. The computer program product of claim 10 further comprising a sixth executable portion for receiving instructions to perform if the selected advertisement item is removed from the provided one or more advertisement items.

17. The computer program product of claim 10, wherein the fifth executable potion configured to provide for transmission of advertising content includes being configured to:

manage advertising preferences by providing for transmission of an advertising preference modification interface that includes selectable alternatives for advertising content, the alternatives including different advertising providers, different advertising campaigns, different advertisement items, or combinations thereof,

receive modifications to advertising preferences; and

provide for transmission of advertising content based on the modified advertising preferences.

18. An apparatus comprising a processor configured to:

provide one or more advertisement items;

receive an advertisement item selection from the one or more advertisement items;

provide a link associated with the selected advertisement item;

receive a request via the link; and

provide for transmission of advertising content associated with the selected advertisement item in response to the request.

19. The apparatus of claim 18, wherein the processor configured to provide the link includes being configured to provide the link associated with the selected advertisement item, the selected advertisement item being a campaign of advertisements, and the link including one or more addresses to corresponding advertising content;

and wherein the processor configured to provide for transmission of advertising content includes being configured to provide for transmission of advertising content based on the one or more addresses.

20. The apparatus of claim 18, wherein the processor is further configured to:

receive a registration of a website; and

associate the link with the website.

21. The apparatus of claim 20, wherein the processor configured to receive the registration of a website includes being configured to gather information, and wherein processor configured to provide one or more advertisement items includes being configured to provide one or more advertisement items based on the gathered information.

22. The apparatus of claim 18, wherein the processor is further configured to:

receive one or more petitions for an advertisement item not included in the provided one or more advertisement items; and

generate a demand indicator for the advertisement item not included in the provided one or more advertisement items.

23. The apparatus of claim 18, wherein the processor is further configured to:

receive one or more advertisement items, the advertisement items including advertising content and terms regarding publishing the advertising content; and

wherein the processor configured to provide the one or more advertisement items includes being configured to provide the one or more advertisement items from the received one or more advertisement items.

24. The apparatus of claim 23, wherein the processor configured to receive the one or more advertisement items includes being configured to receive the one or more advertisement items, the advertisement items including terms for financial compensation for publishing the advertising content.

25. The apparatus of claim 18, wherein the processor configured to provide for transmission of advertising content includes being configured to:

manage advertising preferences by providing for transmission of an advertising preference modification interface that includes selectable alternatives for advertising content, the alternatives including different advertising providers, different advertising campaigns, different advertisement items, or combinations thereof,

receive modifications to advertising preferences; and

provide for transmission of advertising content based on the modified advertising preferences.

27. The apparatus of claim 23 wherein the means for providing the link includes providing the link associated with the selected advertisement item, the selected advertisement item being a campaign of advertisements, and the link including one or more addresses to corresponding advertising content;

and wherein the means for providing for transmission of advertising content includes providing advertising content based on the one or more addresses.

28. The apparatus of claim 23 further comprising:

means for receiving one or more advertisement items, the advertisement items including advertising content and terms regarding publishing the advertising content; and

wherein the means for providing one or more advertisement item includes means for providing the one or more advertisement items from the received one or more advertisement items.

26. An apparatus comprising:

means for providing one or more advertisement items;

means for receiving an advertisement item selection from the one or more advertisement items;

means for providing a link associated with the selected advertisement item;

means for receiving a request via the link; and

means for providing for transmission of advertising content associated with the selected advertisement item in response to the request.