Methods and Apparatus for Referring Media Content
First Claim
1. A method of referring content, comprising:
- obtaining, via a one-to-many transmission received by a first communication device, a plurality of content, wherein each of the plurality of content comprises a corresponding content identifier;
obtaining, at the first communication device, the content identifier corresponding to a predetermined one of the plurality of content desired to be referred;
obtaining, at the first communication device, a referral identifier corresponding to a predetermined referral-receiving device; and
referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the content identifier and the referral identifier.
1 Assignment
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Accused Products
Abstract
Methods, devices, computer program products and systems are provided for referring media content at communication devices, such as wireless communication devices. The methods, systems and devices allow for all forms of media content to be referred, such as audio, video, multimedia content and the like and, in particular advertising content. In addition, the methods, systems and device provide for the content providers to optimize the delivery schedules and/or methods of delivery based on the volume of referrals. In addition, by tracking the volume of referrals, content providers can alter billing structure, such as advertising rates associated with advertising content.
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Citations
56 Claims
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1. A method of referring content, comprising:
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obtaining, via a one-to-many transmission received by a first communication device, a plurality of content, wherein each of the plurality of content comprises a corresponding content identifier; obtaining, at the first communication device, the content identifier corresponding to a predetermined one of the plurality of content desired to be referred; obtaining, at the first communication device, a referral identifier corresponding to a predetermined referral-receiving device; and referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the content identifier and the referral identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. At least one processor configured to perform the actions of:
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obtaining, via a one-to-many transmission, wherein each of the plurality of content comprises a corresponding content identifier; obtaining the content identifier corresponding to a predetermined one of the plurality of content desired to be referred; obtaining a referral identifier corresponding to a predetermined referral-receiving device; and referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the content identifier and the referral identifier.
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11. A machine-readable medium comprising instructions stored thereon, comprising:
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a first set of instructions for obtaining, via a one-to-many transmission a plurality of content, wherein each of the plurality of content comprises a corresponding content identifier; a second set of instructions for obtaining the content identifier corresponding to a predetermined one of the plurality of content desired to be referred; a third set of instructions for obtaining a referral identifier corresponding to a predetermined referral-receiving device; and a fourth set of instructions for referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the content identifier and the referral identifier.
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12. A communication device, comprising:
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means for obtaining, via a one-to-many transmission received by a communication device, a plurality of content, wherein each of the plurality of content comprises a corresponding content identifier; means for obtaining, at the first communication device, the content identifier corresponding to a predetermined one of the plurality of content desired to be referred; means for obtaining, at the communication device, a referral identifier corresponding to a predetermined referral-receiving device; and a means for referring the predetermined one of the plurality of content to the predetermined referral-receiving device by transmitting a first referral message comprising the content identifier and the referral identifier.
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13. A communication device, comprising:
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a computer platform including a processor and a memory; a content receiver in communication with the processor and operable to receive one-to-many transmissions of a plurality of content; and a content referral module stored in the memory and executable by the processor, wherein the content referral module is operable to obtain a content identifier corresponding to a predetermined one of the plurality of content desired to be referred, obtain a referral identifier corresponding to a predetermined referral-receiving device and generate a referral request message that includes the content identifier and the referral identifier. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for referring content, comprising:
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receiving, at a network device, a referral request message from a communication device, wherein the referral request message includes a first content identifier corresponding to a predetermined referred content and one or more referral identifiers each corresponding to a respective predetermined referral-receiving device; and transmitting a referral message to the one or more predetermined referral-receiving devices, wherein the referral message comprises a second content identifier corresponding to the predetermined referred content. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29)
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30. At least one processor operable at a network device and configured to perform the actions of:
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receiving a referral request message from a communication device, wherein the referral request message includes a first content identifier corresponding to a predetermined referred content and one or more referral identifiers each corresponding to a respective predetermined referral-receiving device; and transmitting a referral message to the one or more predetermined referral-receiving devices, wherein the referral message comprises a second content identifier corresponding to the predetermined referred content.
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31. A machine-readable medium comprising instructions stored thereon, comprising:
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a first set of instructions for receiving, at a network device, a referral request message from a communication device, wherein the referral request message includes a first content identifier corresponding to a predetermined referred content and one or more referral identifiers each corresponding to a respective predetermined referral-receiving device; and a second set of instructions for transmitting a referral message to the one or more predetermined referral-receiving devices, wherein the referral message comprises a second content identifier corresponding to the predetermined referred content.
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32. A network device, comprising:
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means for receiving, at a network device, a referral request message from a communication device, wherein the referral request message includes a first content identifier corresponding to a predetermined referred content and one or more referral identifiers each corresponding to a respective predetermined referral-receiving device; and means for transmitting a referral message to the one or more predetermined referral-receiving devices, wherein the referral message comprises a second content identifier corresponding to the predetermined referred content.
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33. A network device, comprising:
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a computer platform including a processor and a memory; a communications module in communication with the processor that is operable to receive a referral request message from a communication device, wherein the referral request message includes a first content identifier corresponding to a predetermined referred content and one or more referral identifiers each corresponding to a respective predetermined referral-receiving device; and a referral coordinator module stored in the memory and executable by the processor, wherein the referral coordinator module is operable to generate a referral message that is transmitted, by the communication module, to the one or more predetermined referral receiving devices, wherein the referral message comprises a second content identifier corresponding to the predetermined referred content. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40)
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41. A method of obtaining content, comprising:
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receiving a referral message comprising a referred content identifier; receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the referral message, wherein each of the plurality of content corresponds to a respective content identifier; and obtaining the referred content from the transmission if a match exists between the referred content identifier and a respective content identifier of one of the plurality of content. - View Dependent Claims (42, 43, 44, 45, 46, 47)
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48. At least one processor configured to perform the actions of:
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receiving a referral message comprising a referred content identifier; receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the referral message, wherein each of the plurality of content corresponds to a respective content identifier; and obtaining the referred content from the transmission if a match exists between the referred content identifier and a respective content identifier of one of the plurality of content.
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49. A machine-readable medium comprising instructions stored thereon, comprising:
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a first set of instructions for receiving a referral message comprising a referred content identifier; a second set of instructions for receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the referral message, wherein each of the plurality of content corresponds to a respective content identifier; and a third set of instructions for obtaining the referred content from the transmission if a match exists between the referred content identifier and a respective content identifier of one of the plurality of content.
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50. A communication device, comprising:
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means for receiving a referral message comprising a referred content identifier; means for receiving a one-to-many transmission of a plurality of content optimized, at least in part, based on the referral message, wherein each of the plurality of content corresponds to a respective content identifier; and means for obtaining the referred content from the transmission if a match exists between the referred content identifier and a respective content identifier of one of the plurality of content.
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51. A communication device, comprising:
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a computer platform including a processor and a memory; a communications module in communication with the processor, wherein the communications module is operable to receive a referral message comprising a referred content identifier and operable to receive a one-to-many transmission of a plurality of content optimized, at least in part, based on the referral message, wherein each of the plurality of content corresponds to a respective content identifier; and a referral implementer module stored in the memory and executable by the processor, wherein the referral implementer module is operable to obtain the referred content if a match exists between the referred content identifier and a respective content identifier of one of the plurality of content. - View Dependent Claims (52, 53, 54, 55, 56)
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Specification