METHOD AND APPARATUS FOR PROVIDING AUDIO ADVERTISEMENTS IN A COMPUTER NETWORK
7 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for providing audio advertisements in a computer network enables Web sites to deliver audio advertisements that cannot be bypassed by a visitor. More particularly, an advertising or sponsoring Web site receives a request from at least one user for delivery of a user-selected Web page associated with the Web site. The Web site selects at least one audio advertisement from a plurality of audio advertisements for delivery to the user in conjunction with the user-selected Web page. The Web site then delivers the audio advertisement to the user via the network in a format that precludes the user from controlling the manner of playback of the audio advertisement.
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Citations
49 Claims
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1-32. -32. (canceled)
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33. A system comprising:
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a server having a computer memory, the memory holding instructions that, when executed by the server, cause the server to perform; receiving a request from a client web browser for a web page; and serving, in addition to the web page, at least one audio file contained in a hidden web object, in response to the request, wherein the hidden web object is configured to maintain a connection between the server and the client web browser regardless of whether or not the web page is open on the client web browser, thereby preventing the client from bypassing playback of any portion of said audio file by closing the web page. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40)
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41. A method comprising:
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receiving, using a server, a request from a client web browser for a web page; and serving at least one audio file contained in a hidden web object from the server in response to the request, wherein the hidden web object is configured to maintain a connection between the server and the client web browser regardless of whether or not the web page is open on the client web browser, thereby preventing the client from bypassing playback of any portion of said audio file by closing the web page. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49)
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Specification