INSTANT PROMOTIONAL MEDIA USING AN IDENTIFICATION TAG

• US 20090289764A1
• Filed: 05/21/2008
• Published: 11/26/2009
• Est. Priority Date: 05/21/2008
• Status: Abandoned Application

• Current Assignee: Era Digital Media Co. Ltd. (Caterpillar Incorporated)
• Original Assignee: Era Digital Media Co. Ltd. (Caterpillar Incorporated)
• Inventors: CHIU, Fu-Sheng
• Application Number:
  US12/124,309
• Publication Number:
  US 20090289764A1
• Time in Patent Office: Days
• US Class Current: 340/10.100
• CPC Class Codes: H04Q 2209/47 using RFID associated with sensors
• CPC Class Codes: H04Q 9/00 Arrangements in telecontrol or telemetry systems for selectively calling a substation from a main station, in which substation desired apparatus is selected for applying a control signal thereto or for obtaining measured values therefrom

Abstract

A method for retrieving promotional media relevant to a product using a portable identification tag reader is disclosed. An identification tag is associated with the product. Relevant promotional media and information about the product are store on a server. The identification tag comprises a link pointing to the address of the server. When a customer uses a mobile electronic device to read the identification tag the link is decoded and the electronic device connects to the server via a network. The relevant promotional media and additional information is downloaded and displayed on the electronic device for the customer to interact with the media and information.

Claims

1. A method of acquiring promotional media relevant to a product comprising:

reading an identification tag associated with the product using a portable identification tag reader;

accessing a server where the promotional media is stored;

retrieving the promotional media; and

displaying the promotional media on the portable identification tag reader.

2. The method of acquiring promotional media relevant to a product of claim 1, further comprising attaching the identification tag to the product.

3. The method of acquiring promotional media relevant to a product of claim 1, further comprising printing identification tag in a print medium.

4. The method of acquiring promotional media relevant to a product of claim 1, the identification tag comprising a ubiquitous identification tag, a quick response (QR) code, a radio frequency (RF) tag, a radio frequency identification (RFID) tag, or a universal product code (UPC).

5. The method of acquiring promotional media relevant to a product of claim 1, the identification tag comprising a link to a location of the promotional media.

6. The method of acquiring promotional media relevant to a product of claim 5, the link comprising a universal resource locator (URL).

7. The method of acquiring promotional media relevant to a product of claim 1, the portable identification tag reader comprising a cellular telephone, a personal digital assistant (PDA), or a portable computer.

8. The method of acquiring promotional media relevant to a product of claim 1, the promotional media comprising video advertisements, assembly instructions, product explanation, warranty information, competitive pricing, tutorial, product description, pricing comparison, recipe, discount coupon, user instructions, or a combination of these.

9. A method of acquiring promotional media relevant to a product comprising:

reading an identification tag associated with the product to obtain a link to the promotional media;

accessing a location pointed to by the link;

retrieving the promotional media; and

displaying the promotional media.

10. The method of acquiring promotional media relevant to a product of claim 9, further comprising attaching the identification tag to the product.

11. The method of acquiring promotional media relevant to a product of claim 9, further comprising printing the identification tag in a print medium.

12. The method of acquiring promotional media relevant to a product of claim 9, the identification tag comprising a ubiquitous identification tag, a quick response (QR) code, a radio frequency (RF) tag, a radio frequency identification (RFID) tag, or a universal product code (UPC).

13. The method of acquiring promotional media relevant to a product of claim 9, the link comprising a universal resource locator (URL).

14. A method of acquiring promotional media relevant to a product using a portable identification tag reader comprising:

associating an identification tag with a product, the identification tag comprising a link to the promotional media;

reading the link by the portable identification tag reader;

accessing a network server where the promotional media is stored; and

displaying the promotional media on the portable identification tag reader.

15. The method of acquiring promotional media relevant to a product using a portable identification tag reader of claim 14, further comprising attaching the identification tag to the product.

16. The method of acquiring promotional media relevant to a product using a portable identification tag reader of claim 14, further comprising printing the identification tag in a print medium.

17. The method of acquiring relevant promotional media relevant to a product using a portable identification tag reader of claim 14, the identification tag comprising a ubiquitous identification tag, a quick response (QR) code, a radio frequency (RF) tag, a radio frequency identification (RFID) tag, or a universal product code (UPC).

18. The method of acquiring promotional media relevant to a product using a portable identification tag reader of claim 14, the link comprising a universal resource locator (URL).

19. The method of acquiring promotional media relevant to a product using a portable identification tag reader of claim 14, the portable identification tag reader comprising a cellular phone, a personal digital assistant (PDA), or a portable computer.

20. The method of acquiring promotional media relevant to a product using a portable identification tag reader of claim 14, the promotional media comprising video advertisements, product explanation, assembly instructions, warranty information, competitive pricing, tutorial, product description, pricing comparison, recipe, discount coupon, user instructions, or a combination of these.